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Get results in days, not monthsResults in days, not monthsOn paper this is a modest place: 9.964 square miles and 40,053 residents. In search terms it behaves like something larger. North East Mall pulls shoppers from across the Mid-Cities, the Airport Freeway carries a daily stream of drivers past the Precinct Line Road restaurants, and Bell's headquarters area sits just beside the city line. A business here is found by neighbors and by people passing through, and the two groups type very different searches.
A GetPhound plan renews each month with no setup fee and bundles Google Business Profile and Maps work, service and area pages, citations, reviews and written content. The sections below show how that bundle would fit a dense, retail-heavy city of 16,670 housing units, where customers live a few minutes from several others and the Hurst Conference Center, the mall and the rail stop all draw visitors.
The data
City Search Competition Index
63.5/ 100
Rank 60 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Hurst with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
What the plan emphasizes
Hours, parking, directions
Drivers on the Airport Freeway decide in seconds. We keep hours, photos, parking notes and directions accurate on your Google Business Profile, so a restaurant at Precinct Line Road or a shop near North East Mall wins the quick, on-the-way search.
Nearby and easy to reach
Retail neighbors, repair shops and clinics around North East Mall and The Shops at North East Mall benefit from pages that explain where they sit and how far the drive is from the mall, so people shopping nearby find them in the same trip.
Precinct Line Road to Pipeline
Pages built through RankGuarantee™ are tied to places people name: Precinct Line Road, West Pipeline Road, Heritage Village Plaza and the Airport Freeway. A business on Pipeline gets a page that says so, including notes about the ongoing road work.
Keep customers informed
West Pipeline Road is in phased reconstruction, with Phase 4 planned from November 2025 to May 2027. We add short, plain notices to affected listings and pages about access and hours so customers know the way in while the road is torn up.
English first, Spanish where asked
Spanish is spoken at home by 18.2% of residents, close to the 17.9% of the typical city, so Spanish pages are worth adding where a business sees demand in its own records. We write them as full pages, not machine copies of the English ones, and tie them to the Tarrant County College Northeast Campus area where students look for services.
Consistent business details
In a dense market of 40,053 people, fresh reviews and identical details everywhere separate similar shops. We keep hours, services and address matched across your site and listings, which also gives AI assistants clear facts, though no one can promise a mention.
A city with 4,020 residents per square mile and a mall at its center is crowded with competing listings. Fast, clear, local details beat broad claims here, and these are the pieces we would build first.
How people search here
Density sets the tempo. At 4,020 residents per square mile, higher than 95% of the cities in our Texas set, there is always another provider a few blocks away. Searchers in that setting compare by distance, hours and reviews more than by brand, and they often look on a phone from a parking lot. Listings with current hours, real photos and a short recent review beat a polished but outdated website.
The household mix is balanced. Median household income is $71,275 against $76,686 in the typical city, median home value is $261,500, and 41.2% of households rent against 38%. Owners search for roofing, plumbing and landscaping, renters for appliance repair, moving and cleaning, and both look for dental, vehicle and legal help. Pages that name a service and the surrounding streets fit both groups better than one-size copy.
Age matters too. About 16.4% of residents are 65 or older against 12.6% typical, higher than 84% of the set, while 24.9% are under 18. Older households search for medical specialists, home maintenance and pharmacy services, and often want clear phone numbers and plain pricing structure, while families look for tutoring, sports and dental care. Accessibility and parking details deserve a place in listings, especially for offices near Heritage Village Plaza.
Daily patterns are practical. Only 12.1% work from home against 9.5% typical, and 12.7% commute 45 minutes or more against 15.6%, so many residents travel short distances to work around the mall, the airport corridor and nearby plants. Evening and weekend searches follow the same pattern as shopping hours, and Hurst/Bell Station adds rail commuters who look up errands near the platform.
Places customers name
Residents and shoppers name roads and landmarks before they name the city. These real places, all inside a footprint of 9.964 square miles and home to 40,053 people, are useful anchors for pages where you actually operate.
| Part of town | Why it matters in search |
|---|---|
| North East Mall | A mall of about 1.5 million square feet at the Airport Freeway and Interstate 820, drawing shoppers from across the Mid-Cities. |
| The Shops at North East Mall | A 385,000-square-foot power center beside the mall, useful for pages aimed at big-box and errand traffic. |
| Precinct Line Road | The road with City Hall, and the intersection where 16 restaurants have opened since the freeway expansion. |
| Airport Freeway | State Highway 121/183, a corridor with 230,000 vehicles a day per the city's budget, ideal for on-the-way search pages. |
| West Pipeline Road | A road in phased reconstruction through 2027, where access notices and clear hours help local businesses. |
| Heritage Village Plaza | The city plaza at 841 W. Pipeline Road with the senior activities center, relevant to services for older residents. |
| Hurst Conference Center | A venue that hosts up to 900 guests, a draw for caterers, florists, hotels and event services. |
| Hurst/Bell Station | The rail stop opened in 2000, relevant to commuter errands and nearby convenience businesses. |
| Tarrant County College Northeast Campus | A community college campus where student, textbook and quick-service searches cluster. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is buying
Retail trade employs 2,681 working residents (13.1%), transportation and warehousing 2,431 (11.9%), accommodation and food services 2,114 (10.3%), education 2,057 (10%), health care and social assistance 1,865 (9.1%) and professional, scientific and technical services 1,367 (6.7%). That blend produces plenty of shift workers whose searches happen outside nine-to-five hours, so after-hours phone numbers and weekend opening times matter in listings. Hospitality and retail workers around North East Mall and the Hurst Conference Center keep unusual schedules, and the service businesses near them tend to win by being open when others are not.
The city's 2021 financial report lists Bell with 3,800 employees, North East Mall with 1,706 in aggregate plus 800 at The Shops, Tarrant County College with 575, Walmart with 479 and Dillard's with 338. Hurst-Euless-Bedford ISD serves most of the city, with L.D. Bell High School enrolling more than 2,100 students. The mall lost two anchors around 2019 and 2020 and began 2022 at 95 percent occupancy, which is why nearby businesses watch foot traffic carefully.
Tarrant County sets the competitive scene. It has 1,694 physicians' offices (1.93 times the typical county), 1,024 dentists (1.69 times) and 264 roofing contractors (2.08 times, up 45.9%), so Hurst businesses compete in a county of 2,182,947 people. A page that names Precinct Line Road, the mall or Pipeline Road tells both Google and a shopper where you are, which a county-wide page cannot.
What people do for work
Jobs shape budgets, schedules and the services people look for. The American Community Survey puts these six industries on top for employed Hurst residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Retail trade | 2,681 | 13.1% |
| Transportation and warehousing | 2,431 | 11.9% |
| Accommodation and food services | 2,114 | 10.3% |
| Education | 2,057 | 10% |
| Health care and social assistance | 1,865 | 9.1% |
| Professional, scientific and technical services | 1,367 | 6.7% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
The competing field
The Census reports business counts by county, never by city. Each row below describes Tarrant County in full, with Hurst inside it. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Tarrant County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Roofing contractors | 264 | 1.2 | 2.08x |
| Physicians offices | 1,694 | 7.8 | 1.93x |
| Dentists | 1,024 | 4.7 | 1.69x |
| Beauty salons | 494 | 2.3 | 1.41x |
| Full-service restaurants | 1,365 | 6.3 | 0.93x |
| Insurance agencies and brokerages | 923 | 4.2 | 1.17x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
Texas cities that look alike
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Hurst, TX (this city) | 63.5 | 40,053 | $71,275 | 38.1 | 41.2% |
| Bedford, TX | 66.7 | 49,455 | $80,924 | 38.3 | 46.6% |
| Duncanville, TX | 72.1 | 40,288 | $66,601 | 36.9 | 35.5% |
| North Richland Hills, TX | 67.6 | 70,114 | $88,656 | 38.7 | 35.3% |
| Universal City, TX | 54.8 | 19,798 | $71,287 | 37.2 | 44.3% |
| White Settlement, TX | 53.9 | 18,106 | $52,999 | 35.8 | 39.9% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
Rates are per month, and you can stop whenever you choose. Keyword research, a site audit and the six-month plan are done in month one. Book a conversation with our CEO.
Straight answers
Billing is monthly on every plan. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page goes into more detail.
No date can be promised honestly. Listing fixes and review building often show up first, while competitive phrases take longer in a market with so many nearby alternatives, since North East Mall and The Shops at North East Mall sit within a few miles of every Hurst address. Monthly Search Console and Analytics reports show what moved, so the owner can decide whether it is working.
Yes, especially there. With 16 restaurants opened since the freeway expansion on Precinct Line Road, the listing with correct hours, current photos and fresh reviews tends to win the quick decision. We also check the address format so reviews stay attached to one listing rather than splitting.
Customers do cross those lines, and a company can serve them by describing its real range and building a page for each place it covers. Bedford and North Richland Hills are each 3 miles from Hurst, and Haltom City is 5, which makes a shared service area common along the Airport Freeway.
If it affects access, yes. Phase 4 of the West Pipeline Road project runs from Harrison Lane to Brown Trail, planned from November 2025 to May 2027, so a short note on your listing and landing page about the best way in saves customers a wrong turn. We write it plainly and remove it when the work ends.
Usually, if you serve both. A shopper near North East Mall wants distance, parking and hours, while a resident near Heritage Village Plaza wants a neighborhood service with a local phone number. Two pages let each audience see itself, without one crowding the other.
It depends on your customers. About 18.2% of residents speak Spanish at home, close to the 17.9% of the typical Texas city, and 13.5% were born outside the United States. If your records show Spanish-speaking demand for a service, a full Spanish page for it pays off; otherwise strong English pages come first.
They do. With 41.2% of households renting, appliance repair, moving, cleaning and pest control searches run alongside owner-focused ones like roofing and landscaping. Pages that say who the service is for, and mention apartment access or homeowner warranties, match each group's question.
They answer questions such as where to find a dentist near North East Mall. We make your name, address, hours and services read identically on your site and in directories, so the assistant has clear facts. Nobody controls what it says, but accurate, matching details are the practical lever.
The area around Hurst
Straight-line distances run from one city center to the next:
For the county as a whole, our Tarrant County page is the better starting point.
Start a conversation
Tell us whether your customers are shoppers, commuters or neighbors, and where you are on the map, from Precinct Line Road to Heritage Village Plaza. We will go over how SEO services for Hurst businesses could fit your street, with no setup fee and a plan that renews or stops one month at a time. Call 610-825-4363 or email hello@getphound.com.