Pages by service and place
A landing page for each service in each city or neighborhood you serve, so a customer in one suburb finds a page about that suburb.
- 203Texas cities, each with its own search guide
- 38Cities that grew 15% or more from 2020 to 2023
- 26Cities where 40% or more speak Spanish at home
- $495/moWhere RankGuarantee™ landing pages start
Texas · SEO guide · 203 cities
Houston Is Not Lubbock: Local Search in 203 Texas Cities
Texas is a big state, and the cities in this guide behave like it. 38 grew by 15% or more between 2020 and 2023, while 52 slipped. 26 are at least 40% Spanish-speaking at home. The typical household earns anywhere from $0 to $250,000 or more a year, depending on the city, and that range decides what customers look for and how carefully they compare.
GetPhound does SEO for small businesses. For each Texas city here we combine public Census data, a score for how contested local search is, and research into the place itself. Read your city's guide, or start with the statewide view below.
The big four and everyone else
Texas Search Markets Start With the Metros, but Do Not End There
74 of the 203 cities sit in Dallas-Fort Worth, 38 in Greater Houston, 26 in Austin and Central Texas, and 16 around San Antonio and the Hill Country. The other 49 are scattered from the Rio Grande to the Panhandle.
Suburbs inside a metro share one pool of customers and one set of competitors, which is why the guide ranks each city separately but shows the county around it. Cities far from a metro have fewer rivals but also fewer people searching, so the same plan does different work there.
Regions
The 10 Texas Regions Side by Side
Cities are grouped by county into 10 regions. Each row is the median city, which keeps one huge or tiny place from skewing the picture.
| Region | Cities | Typical income | Typical home value | Typical growth since 2020 | Most contested city |
|---|---|---|---|---|---|
| Dallas-Fort Worth | 74 | $93,785 | $250,000 or more | +4.6% | University Park |
| Greater Houston | 38 | $81,739 | $239,800 | +0.6% | West University Place |
| Austin and Central Texas | 26 | $86,556 | $250,000 or more | +6.6% | Pflugerville |
| Rio Grande Valley and the Border | 18 | $50,367 | $111,600 | +1.8% | Laredo |
| San Antonio and the Hill Country | 16 | $82,982 | $250,000 or more | +4.9% | Boerne |
| West Texas and the Permian Basin | 11 | $59,254 | $159,300 | +1.1% | Midland |
| East and Northeast Texas | 9 | $57,938 | $161,000 | +1.9% | Longview |
| Coastal Bend and the Lower Coast | 4 | $64,832 | $180,900 | +0.2% | Corpus Christi |
| Panhandle and South Plains | 4 | $60,628 | $181,600 | +3.8% | Amarillo |
| Southeast Texas | 3 | $53,745 | $140,200 | -1.1% | Beaumont |
Source: Census ACS 2018-2022, Census population estimates and the City Search Competition Index. Regions are our own county groupings. Methodology.
Growth
Where New Residents Are Still Choosing Providers
59 cities grew 8% or more between 2020 and 2023. The fastest: Liberty Hill (+185.5%), Celina (+156.7%), Fulshear (+156.1%), Magnolia (+119.9%), Royse City (+78.4%), Dripping Springs (+76.5%). People who have just moved in are still picking a plumber, a dentist and an attorney, which makes visibility on search and maps worth more than it is in a settled town.
Growth also changes the work. New subdivisions, new streets and new city names show up in searches before directories catch up, and a page for each service and each new area is how a business keeps pace.
Language and border cities
Spanish Is the Everyday Language in Many Texas Cities
In 26 of these cities at least 40% of residents speak Spanish at home. The top five: Hidalgo (95.3%), Rio Grande City (88.1%), Alton (87.8%), Laredo (87.7%), Socorro (87%). Pages that are written in Spanish, not translated word for word, can reach customers that English pages miss, and they work best when a bilingual person answers the phone and the Google Business Profile lists Spanish as a language.
Small-city Texas
91 of 203 Cities Have Fewer Than 30,000 People
Only 20 of the cities have 150,000 residents or more. Most are small or mid-sized, 26 are majority-renter and 55 have a population that is at least 28% under 18. 56 reach a median household income of $100,000, which says as much about the suburbs of Dallas and Houston as it does about the state at large.
Competition scores
The Most and Least Contested Texas Cities
A City Search Competition Index from 0 to 100 summarizes how many rivals chase the same searches in and around each city. It is not a measure of how good the market is. It tells you how much a plan has to do to be seen.
Most contested
- University Park (score 89.4)
- Highland Park (score 87.8)
- Murphy (score 86.3)
- Allen (score 85.8)
- Pflugerville (score 83.8)
- Plano (score 83)
- Frisco (score 82.6)
- Coppell (score 81.9)
Least contested
- Huntsville (score 5.3)
- Rio Grande City (score 7.1)
- Dayton (score 7.6)
- Corsicana (score 8.7)
- Orange (score 9.6)
- Mercedes (score 10.6)
- Terrell (score 13.3)
- Brownsville (score 13.9)
See all 203 on the ranking page.
The work
What Goes Into an SEO Plan for a Texas Business
Maps and reviews
Setting up and improving your listing, keeping citations consistent, posting, and asking for and answering reviews.
Clear facts for AI tools
We structure your pages and details so assistants such as ChatGPT can read them correctly. No one can guarantee a mention.
Reports in plain English
Search Console and Analytics reporting, a named account manager and a six-month plan that gets revised as results come in.
Every city
Choose Your Texas City (203 Guides)
Browse all 203 cities by county
Angelina County
1
Bastrop County
1
Bell County
3
Bowie County
1
Brazoria County
5
Brazos County
2
Brown County
1
Burnet County
1
Caldwell County
1
Cameron County
2
Comal County
2
Cooke County
1
Coryell County
1
Dallas County
19
Denton County
10
Ector County
1
El Paso County
3
Ellis County
4
Erath County
1
Galveston County
5
Gillespie County
1
Grayson County
1
Hale County
1
Harris County
15
Hays County
4
Hood County
1
Howard County
1
Hunt County
1
Jefferson County
2
Kendall County
1
Kerr County
1
Kleberg County
1
Liberty County
1
Lubbock County
1
Maverick County
1
McLennan County
1
Midland County
1
Montgomery County
4
Nacogdoches County
1
Navarro County
1
Nueces County
1
Orange County
1
Parker County
1
Potter County
1
Randall County
1
Rockwall County
3
San Patricio County
1
Smith County
1
Starr County
1
Tarrant County
18
Taylor County
1
Tom Green County
1
Travis County
5
Val Verde County
1
Victoria County
1
Walker County
1
Webb County
1
Wichita County
1
Williamson County
7
Pricing
Four SEO Plans, One Month at a Time
Rates are per month, and you can stop whenever you choose. The first month covers research, an audit and a six-month plan. Call our CEO to talk through the options.
FAQ
Texas SEO: Common Questions
Why is there a separate guide for each Texas city?
Because a plan that works in a Dallas suburb will not fit a border city or an oil-patch town. Each guide shows that city's own numbers and explains what a plan would stress there.
Do I need a plan for every city I serve?
No. One plan can cover many cities, since its pages can be pointed at the places you want to reach. The nearby-cities list on each guide helps you decide which ones.
How long until SEO shows results in Texas?
That depends on the competition and the starting point, and no honest provider can promise a date. Monthly reports show movement as it happens.
Are you able to write in Spanish?
Where the numbers and your team support it, yes. We suggest Spanish pages only when someone at the business can handle Spanish calls and messages.
Is there a contract to sign?
No. Every plan renews month to month.
Can you run paid ads too?
Yes: Google Ads, Bing Ads and Meta Ads (Facebook and Instagram), priced separately. The Texas Google Ads guide covers paid search city by city.
Let us know
Tell Us Where Your Customers Are in Texas
Name your services and the cities you want to reach, and we will lay out what an SEO plan would do in each, using the numbers on these pages. Call 610-825-4363 or email hello@getphound.com.