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Get results in days, not monthsResults in days, not monthsThe myth is that Bastrop is a pretty river town where tourists wander between galleries. The numbers tell a busier story: 9,955 residents in the 2018-2022 count became 11,679 in the 2023 estimate, a rise of 20.5%, and 26.2% of workers drive 45 minutes or more to their jobs. People searching here are newcomers, commuters and parents as often as they are weekend visitors.
For businesses on Main Street, on the SH 71 corridor and in the neighborhoods between them, we repair the Google Business Profile, build a page for each service and place customers name and write the facts that AI assistants look for. RankGuarantee™ landing pages carry each service into the areas you cover, and a monthly Search Console and Analytics summary shows what changed. Billing is monthly, with no setup fee or contract to sign.
Facts and figures
City Search Competition Index
19.8/ 100
Rank 185 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Bastrop with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
How people search
The population is older than the typical Texas city of our set, with a median age of 40.7 against 35.2 and 15.7% of residents 65 or older against 12.6%. Only 17.6% are under 18, against 25.9%, so searches lean toward health care, home repair, financial help and dining rather than children's activities. A page that states accessible entrances, parking and appointment options matters to these customers.
Renting is common. The share of renters is 45.7%, against 38% typically, and median rent is $1,179 against $1,313, while the median home value of $243,200 sits close to the $246,300 of the typical city. Newcomers and renters search for movers, cleaners, utilities, restaurants and repair help right after they arrive, and they often look up a service plus the town, which a clear Google Business Profile can win.
Growth changes the audience monthly. With the estimate up 20.5% from 2020 to 2023, many searchers have lived here for a short time and know few local names, so they trust the profile with the freshest photos, hours and reviews. The Colorado River and the Historic District still shape directions, but the SH 71 side of town, where Burleson Crossing keeps adding tenants, carries more of the everyday errands.
Commutes shape the evening. A share of 26.2% of workers travel 45 minutes or more against 15.6%, and 7.8% work from home against 9.5%. Customers search from a phone after the drive, so pages must load quickly, show a map, and put the phone number and hours near the top. Spanish is spoken at home by 15.2% of residents against 17.9% typically, so a Spanish version of a few key pages can help a trade or clinic without making the whole site bilingual.
Places customers name
Within 9.224 square miles and 1,079 residents per square mile, people place a business by the river, the historic blocks or the shopping center on the highway. These nine names are the ones that show up in directions.
| Part of town | Why it matters in search |
|---|---|
| Main Street | The downtown corridor of galleries, restaurants and shops sits inside a 62-block Main Street district, so each address deserves its own page with the cross street and parking. |
| Historic District | A walkable neighborhood of older homes, many built before 1990 and some in the 1890s, where home-repair and restoration searches use the neighborhood name. |
| Chestnut Street | City Hall and the Economic Development Corporation share 1311 Chestnut Street, a landmark for permit, planning and professional-services searches. |
| Fisherman's Park | A city park with a splash pad within walking distance of most Historic District homes, a reference point for families, cafes and rentals. |
| Colorado River | The river runs along the south edge of downtown, with a river walk and kayak launch that draw outdoor-gear, lodging and food searches. |
| Burleson Crossing | A shopping center on SH 71 that opened in 2008 and keeps adding tenants, so retail, food and service pages should name the center and the cross road. |
| SH 71 | The route to Austin, where about 500 acres of mixed-use development are planned over a three-mile stretch, so highway addresses need accurate directions. |
| Bastrop State Park | A state park on the eastern edge of town with a swimming pool, which brings outdoor and lodging searches on weekends. |
| Lost Pines Art Center | A 12,000-square-foot venue in a Cultural Arts District, near the Bastrop Opera House and a monthly First Friday Art Walk, useful for gallery and dining pages. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is buying
Health care and social assistance employ 993 resident workers (18.9%), education 788 (15%), retail trade 552 (10.5%), public administration 397 (7.6%), construction 387 (7.4%) and professional, scientific and technical services 373 (7.1%). The health and education shares are high, so clinics, tutors, therapists and child care see steady local demand, and professional firms find customers among people with college degrees (31.3% of adults, the same as the typical city).
Wikipedia lists the four largest employers as of 2020: Bastrop ISD, the Hyatt Regency Lost Pines Resort and Spa, Bastrop County government and MD Anderson Cancer Center. The resort opened in 2006 with 491 rooms about 15 miles west of the city, and the Bastrop EDC names Ascension Seton Medical among recent employers. Some companies connected to Elon Musk have buildings just outside the city limits, and the EDC says the "Elon effect" has made Bastrop a target for new projects.
County figures give a competitive picture for Bastrop County. It has 56 full-service restaurants (0.75 times typical), 49 plumbing, heating and air-conditioning contractors (1.38 times typical, up 36.1%), 37 physicians' offices (up 85%) and 35 residential remodelers (up 169.2%). Plumbing and HVAC is the most crowded of the tracked categories, so a contractor in that trade needs pages that name neighborhoods, job types and a clear service area to stand apart.
Jobs and industries
Jobs shape budgets, schedules and the services people look for. Here are the six industries that employ the most Bastrop residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 993 | 18.9% |
| Education | 788 | 15% |
| Retail trade | 552 | 10.5% |
| Public administration | 397 | 7.6% |
| Construction | 387 | 7.4% |
| Professional, scientific and technical services | 373 | 7.1% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Rivals by business type
The Census reports business counts by county, never by city. Each row below describes Bastrop County in full, with Bastrop inside it. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Bastrop County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Plumbing, heating and air-conditioning contractors | 49 | 4.4 | 1.38x |
| Full-service restaurants | 56 | 5.1 | 0.75x |
| Physicians offices | 37 | 3.3 | 0.83x |
| Residential remodelers | 35 | 3.2 | 1.05x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
What the plan stresses
For a 62-block district
Galleries, restaurants, salons and shops on Main Street get a page that names the cross street, parking and nearest landmark, plus a Google Business Profile with photos of the entrance. Visitors on a walking tour and neighbors on lunch break see the same facts.
Highway retail and services
Businesses on SH 71 and in Burleson Crossing receive pages that state the center, the cross road and how long the drive is from downtown. New tenants appear regularly, so profiles and hours are checked every month.
Built for 18.9% in health care
Clinics, therapists and tutors who serve Bastrop ISD families write plain pages for each service and each insurance or scheduling detail, because 993 resident workers are in health care and 788 in education. Strategic Content Assets answer the questions patients and parents ask first.
For a crowded plumbing field
Plumbers, electricians and remodelers use RankGuarantee™ pages per service and per area, from the Historic District to Tahitian Village. The county has 49 plumbing and HVAC firms, so photos, reviews and distinct service areas matter more than long lists of keywords.
Art Walk, river and resort guests
Short pages for the monthly First Friday Art Walk at the Lost Pines Art Center, river access and nearby lodging help visitors who search by activity. They carry hours and parking, and they are updated when an event changes.
Facts assistants can quote
With the estimate up 20.5%, new residents ask assistants for plumbers, doctors and restaurants, so business facts are organized clearly and consistently across the web. No one can promise a mention, but accurate details are the starting point.
With a population of 9,955 in the 2018-2022 count and growth still arriving, an SEO plan in Bastrop works best as three small projects: the historic core, the SH 71 corridor and the county households that shop in town.
Texas cities that look alike
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Bastrop, TX (this city) | 19.8 | 9,955 | $59,087 | 40.7 | 45.7% |
| Bee Cave, TX | 69.4 | 8,771 | $104,949 | 37.7 | 47.2% |
| Brownwood, TX | 27.6 | 18,820 | $45,412 | 34.9 | 45.8% |
| Tomball, TX | 42.9 | 12,630 | $70,829 | 38.2 | 51% |
| Angleton, TX | 31.7 | 19,452 | $77,235 | 37.4 | 35.5% |
| Gainesville, TX | 20.7 | 17,459 | $49,170 | 34.8 | 50.4% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
You are billed once a month, with nothing to sign and no onboarding fee. Keyword research, a site audit and the six-month plan are done in month one. Call our CEO to talk through the options.
FAQ
Nothing is annual and nothing is a project fee. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Nothing is billed to start, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page has the full breakdown.
Searches that include a downtown cafe's name and Main Street can begin to work within weeks after the profile is verified and a page goes live, while broader terms shared with Austin businesses take months. Nobody can name an exact date, so the report focuses on calls and direction requests as they arrive.
It often matters more on the highway, where drivers pick a place from the map in a few seconds. A correct category, a pin on the right entrance and fresh photos help, and Burleson Crossing tenants should name the center in their listings.
Use the real mailing address and state the roads and subdivisions you serve, such as Tahitian Village or Circle D-KC Estates in Bastrop County. Many county residents shop in town, so a page that says where you travel helps both groups find you.
Only when it helps a customer decide, for example by saying you serve workers and contractors near SH 71. Avoid claims about specific employers, since companies change, and keep the focus on the service you provide and the roads you cover.
It does, since 15.7% of residents are 65 or older and many check hours, reviews and directions online before they call. Large, readable pages with a phone number, accessible parking notes and plain service descriptions help them and everyone else.
Yes for restoration, design, dining and lodging, where visitors and neighbors use the Historic District and the Lost Pines Art Center in searches. Pages should explain the service plainly and mention the area as a landmark, not as an endorsement.
Bastrop County around it is much larger, and the city keeps growing. With no contract, the early months can be judged by calls and forms before anyone decides whether to continue.
Nearby
The nearest cities, by distance between city centers:
For the county as a whole, our Bastrop County page is the better starting point.
Start a conversation
Say what you sell and whether your customers come from downtown, the highway or the county. Back comes a short outline of how Bastrop SEO could begin for you, written for your business and the roads it uses. Call 610-825-4363 or email hello@getphound.com.