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Get results in days, not monthsResults in days, not monthsThe myth is that Round Rock is a one-company town. Dell's headquarters is here, and professional, scientific and technical services is the largest resident industry at 8,872 workers (13.4%), yet retail trade employs 7,874 (11.9%), health care and social assistance 7,326 (11%), manufacturing 6,630 (10%), education 5,559 (8.4%) and accommodation and food services 4,832 (7.3%). With 120,465 residents in the ACS survey and an estimated 130,406 in 2023, up 9.1% since 2020, the customers are as varied as those jobs.
GetPhound builds Google Business Profiles, service pages and RankGuarantee™ landing pages for contractors, clinics, restaurants, hotels, shops and professional offices from Old Town to La Frontera, and organizes business details so AI tools can read them. Each plan is a flat monthly fee, nothing is locked in past the current month, and a plain-language report arrives on a set day each month.
The data
City Search Competition Index
67.4/ 100
Rank 44 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Round Rock with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is buying
Dell Technologies has its international headquarters in Round Rock, and the city offered the company a Chapter 380 sales-tax sharing agreement in 1996, the first of its kind in Central Texas. The city's own list of major employers adds Round Rock Premium Outlets, Kalahari Resorts and Conventions, Ascension Seton Williamson, Baylor Scott & White Healthcare, St. David's Round Rock Medical Center, Emerson Process Management, Amazon and UPS, which spreads buying power across tech, retail, hospitality, health care and logistics.
Hospitality grew fast in 2020. Kalahari opened on November 12, 2020 with 975 rooms, 20 food and drink options and more than 1,000 jobs, becoming the city's second-largest employer behind Dell, and the $550 million project sits across Highway 79 from Dell Diamond. The outlets opened in 2006 across from IKEA, and both the resort and the outlets pull customers from beyond the city, which matters for restaurants, parking, gas and services nearby.
Health care and education add year-round demand. St. David's Round Rock Medical Center opened in 1984 with a Level II trauma center, Scott & White Memorial Hospital followed in 2007 and Ascension Seton Williamson in 2009. Round Rock ISD runs Round Rock High School, Cedar Ridge High School and Stony Point High School, and the Texas State University Round Rock Campus and Austin Community College add students who rent, shop and eat in town.
Jobs and industries
The work people do affects when they search and how much they can spend. Here are the six industries that employ the most Round Rock residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Professional, scientific and technical services | 8,872 | 13.4% |
| Retail trade | 7,874 | 11.9% |
| Health care and social assistance | 7,326 | 11% |
| Manufacturing | 6,630 | 10% |
| Education | 5,559 | 8.4% |
| Accommodation and food services | 4,832 | 7.3% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
The competing field
Round Rock is part of Williamson County, so these rows cover the whole county, which is the smallest unit the Census publishes. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Williamson County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Real estate agents and brokers | 399 | 5.7 | 2.3x |
| Roofing contractors | 72 | 1 | 1.78x |
| Dentists | 312 | 4.5 | 1.61x |
| Beauty salons | 173 | 2.5 | 1.55x |
| Full-service restaurants | 397 | 5.7 | 0.85x |
| Physicians offices | 319 | 4.6 | 1.14x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
Where it happens
Round Rock spreads across 37.918 square miles at 3,177 residents per square mile, and customers locate businesses by the anchors below more than by street.
| Part of town | Why it matters in search |
|---|---|
| Old Town | The historic district that keeps most of the older buildings, including the Saint Charles Hotel, a draw for diners and shoppers who search for downtown places. |
| Prete Main Street Plaza | A downtown public plaza listed among the city's parks and public spaces, a reference point for event and festival directions. |
| Dell Diamond | The city-owned ballpark of the Round Rock Express, where game-night traffic generates searches for parking, food and nearby services. |
| Old Settlers Park | A park with baseball, softball, soccer, cricket and disc golf fields and an aquatic center, a destination for families from other towns. |
| Kalahari Resorts and Conventions | A 975-room resort across Highway 79 from the ballpark whose day-pass sales and conventions put visitors on the road nearby. |
| Round Rock Premium Outlets | An outlet center that opened in 2006 across from IKEA, a regional shopping stop that nearby businesses can use as a landmark. |
| La Frontera | The city's largest commercial and office center, with about 1,000,000 square feet of retail space where Loop 1, SH 45 and I-35 meet. |
| Teravista | One of the city's ten municipal utility districts, a residential base for home-service and family-service pages. |
| Round Rock Multipurpose Complex | A venue that, with the Round Rock Sports Center, hosts large youth tournaments and sends visitors looking for meals, gear and urgent care. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
How people search
Renters make up 44.4% of households, against 38% typically, and density is 3,177 residents per square mile, against 1,923. Median rent is $1,586, and the median age is 35.9. That mix creates steady searches for move-in cleaning, storage, appliance repair, internet help and quick handyman jobs, where the customer chooses on proximity, response time and recent reviews rather than loyalty to a brand.
Remote work is large here. About 19.6% of workers work from home, double the 9.5% typical, and only 13% commute 45 minutes or more, below the 15.6% typical. Combined with a median household income of $91,888, a median home value of $337,500 and 42.3% of adults holding a bachelor's degree, that makes midday researchers who read several pages before calling, so a detailed service page and a profile with specific reviews tend to beat a bare listing.
Visitors add a second audience. Round Rock Express games at Dell Diamond, youth tournaments at the Multipurpose Complex and Old Settlers Park, and day passes at Kalahari bring in families who do not know the city. They search for a restaurant, a pharmacy, bike repair or laundry near a venue, so a profile that names the nearest landmark and lists weekend hours reaches people who will never be repeat customers.
Language needs are close to typical. Spanish is spoken at home by 17.3% of residents, against 17.9% typically, and 14.9% were born abroad, against 12%. With 25% of residents under 18, 10.3% aged 65 or older and 7.7% below the poverty line, the market is balanced, and bilingual pages are best decided service by service rather than as a blanket investment.
The plan
Teravista, Old Town and La Frontera
Contractors and home-service firms get RankGuarantee™ landing pages for each service in each named district, so a plumber has one page for Teravista and another for Old Town. Each page names the roads, schools and parks that customers use when they describe where they live.
Dell Diamond and Old Settlers Park
Restaurants, hotels, repair shops and urgent-care clinics near Dell Diamond and the Multipurpose Complex publish game-day and tournament-weekend hours on their profiles. Short posts and fresh photos help visitors who arrive with a question and no history with the business.
Kalahari and Highway 79
Businesses along Highway 79 get listings that describe the distance to Kalahari Resorts and Conventions and to the ballpark, with parking and hours. Descriptions explain what is open for day-pass visitors and convention guests.
For 44.4% renters
Cleaners, movers, locksmiths and repair crews get pages built around apartment move-in and move-out at complexes near Teravista and La Frontera, with response times, what is covered and how booking works. Review requests go to renters right after a job, when the experience is fresh.
Three hospitals nearby
Clinics, pharmacies, therapists and imaging offices near St. David's Round Rock Medical Center, Baylor Scott & White and Ascension Seton Williamson get profiles that state suite numbers, parking and which services they provide. Patients arrive from phones, often in a hurry, and clear details reduce missed visits.
Roofing, real estate and dental
Williamson County has 399 real estate agents and brokers (2.3 times typical), 72 roofing contractors (1.78 times) and 312 dentists (1.61 times). In those categories we focus on narrow service pages, neighborhood names and detailed reviews, since a general page rarely stands out.
Round Rock, with Dell Diamond and La Frontera on opposite sides of town, rewards precision more than volume: the right page for the right place, then proof from real customers. Six pieces of work follow, in the sequence we would take them up.
Texas cities that look alike
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Round Rock, TX (this city) | 67.4 | 120,465 | $91,888 | 35.9 | 44.4% |
| Richardson, TX | 81.2 | 118,063 | $94,362 | 34.5 | 48.4% |
| Lewisville, TX | 52.6 | 125,028 | $82,006 | 34.2 | 54.8% |
| Carrollton, TX | 57.7 | 132,284 | $95,380 | 38.6 | 41.7% |
| McKinney, TX | 79.8 | 196,160 | $113,286 | 36.9 | 35.1% |
| The Colony, TX | 58 | 44,323 | $106,518 | 37.2 | 39.5% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Monthly rates
You are billed once a month, with nothing to sign and no onboarding fee. Keyword research, a site audit and the six-month plan are done in month one. Call our CEO to talk through the options.
Straight answers
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Setup is not charged, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page has the full breakdown.
Narrow searches, such as one service in Teravista or Old Town, can begin to show within weeks once a complete profile and a good page are live, while broader terms take months. No one can set a date. The monthly report shows impressions, calls and direction requests so you can see whether the work is moving.
It does, because shoppers in La Frontera find stores through map pins and then look for the right entrance. We check the category, suite, hours and photos, and add parking notes so a visitor who comes from I-35 or SH 45 lands at the correct door.
Yes. Many firms along Highway 79 also work in Pflugerville, Georgetown and Cedar Park, and each town gets a page with its own roads, distance and landmarks. A page per town explains your reach better than a single list, and it lets the monthly report show which town sends the most calls.
List weekend and evening hours, name Old Settlers Park or the Multipurpose Complex in your directions and add a photo of your sign. Families from other towns want to know whether you are open after a game and how far you are. Keep posts short and tied to the tournament calendar.
Yes. A visitor staying at Kalahari thinks in terms of the resort and Dell Diamond, not street names, so mention both, the drive time and whether you are open late. Restaurants, rentals and repair shops along Highway 79 benefit from this plain language.
Give the suite number, the entrance and the parking, and mention St. David's only as a landmark so patients do not confuse your office with its departments. A map pin placed correctly and a clear photo of the doorway prevent the missed visits that hurt reviews, and a short line about where to park saves a patient a frustrating lap around the lot.
Often. At 1.78 times the typical county, the category is crowded, which is why we use narrow pages by district and a steady stream of specific reviews instead of one general page. A new firm can win searches such as roof repair in Teravista before it competes for broad terms.
Often. Round Rock Premium Outlets and IKEA bring regional traffic, and a family shop can use that traffic through accurate listings and clear directions. Plans are flat monthly fees with no contract, so you can start with the profile and a few pages and judge the effect.
The area around Round Rock
The nearest cities, by distance between city centers:
For the county as a whole, our Williamson County page is the better starting point.
Start a conversation
Tell us your service and whether customers come from Old Town, La Frontera, Teravista or from visitors at Dell Diamond. We will send a short read on how people nearby search before they call. Call 610-825-4363 or email hello@getphound.com.