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Get results in days, not monthsResults in days, not monthsThe myth about a city of 16,742 residents with a median household income of $34,049 is that there is little to sell here. The numbers say otherwise. The Donna-Rio Bravo International Bridge handled more than 50,000 vehicles a month in 2025, a 200,000-square-foot retail center called Shops at 493 has been adding national names, and the city has an economic development director who is courting cold storage and light manufacturing. Residents may have modest incomes, but 79.9% speak Spanish at home and they shop close to home, and visitors cross the road at the bridge every day.
GetPhound builds service pages, Google Maps profiles and plain business facts that help Donna companies, from Hooks Avenue to the Donna-Rio Bravo International Bridge, be found by both groups. Billing is month to month with no setup fee, and every month brings a Search Console and Analytics report and a call from a dedicated account manager.
The data
City Search Competition Index
16.8/ 100
Rank 192 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Donna with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is buying
Reading from the jobs that Donna's 16,742 residents hold, health care and social assistance come first with 988 workers (17.6%), then retail with 920 (16.4%), education with 782 (14%), food service and lodging with 614 (11%), manufacturing with 361 (6.4%) and wholesale trade with 255 (4.5%). Retail and wholesale are a signal in a border city: shops, suppliers and trucking firms all rely on search to be found by buyers who have never been inside.
The Donna Economic Development Corporation got a new executive director in 2025, who is rebuilding its marketing plan, running ribbon cuttings and job fairs and acting as the manager of a chamber that had been inactive. The City of Donna is working with the Texas Water Development Board on a $10 million wastewater improvement and with congressional and state representatives on better inspection facilities at the bridge. Donna ISD runs 13 elementary schools, four middle schools and two high schools, and IDEA Academy & College Preparatory opened a charter campus in the city in 1998.
Hidalgo County adds context. It has 349 insurance agencies, only 7 of them large, and 633 physicians' offices, 90 of them large and the rest mostly small. An agent or clinic in Donna is therefore usually competing against another small office, and a page that names a street, a language and an insurance carrier or specialty gives a searcher a reason to choose the local one.
Workforce profile
The work people do affects when they search and how much they can spend. The American Community Survey puts these six industries on top for employed Donna residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 988 | 17.6% |
| Retail trade | 920 | 16.4% |
| Education | 782 | 14% |
| Accommodation and food services | 614 | 11% |
| Manufacturing | 361 | 6.4% |
| Wholesale trade | 255 | 4.5% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Rivals by business type
The Census reports business counts by county, never by city. Each row below describes Hidalgo County in full, with Donna inside it. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Hidalgo County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 633 | 7 | 1.75x |
| Law offices | 347 | 3.9 | 1.34x |
| Insurance agencies and brokerages | 349 | 3.9 | 1.08x |
| Dentists | 230 | 2.6 | 0.92x |
| Full-service restaurants | 447 | 5 | 0.74x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
On the map
Across 8.292 square miles and 16,742 residents, Donna people give directions by the highway, the bridge and a few well-known buildings. A page or profile that uses those words matches what they type.
| Part of town | Why it matters in search |
|---|---|
| Donna-Rio Bravo International Bridge | The Donna-Rio Bravo International Bridge, an 1,800-foot span that opened on December 14, 2010, sends visitors and drivers looking for fuel, food and parking before and after crossing. |
| Shops at 493 | Shops at 493 is a 200,000-square-foot retail center whose openings include a Chick-fil-A and a Cheddar's Scratch Kitchen, so neighboring businesses compete for the same shoppers. |
| Expressway 83 | Expressway 83 still has open frontage land, and the economic development director sees room for cold storage and light manufacturing near the bridge. |
| Hooks Avenue | Hooks Avenue is the main road through the center of the city and the street most older residents use to give directions. |
| Donna Sports Memorial Complex | The Donna Sports Memorial Complex at 200 East South Avenue broke ground in September 2025 as the first new park in more than 20 years, with ball fields, an amphitheater and trails planned. |
| American Legion Hall | The American Legion Hall, dedicated in 1920 and a historical landmark since 1964, is a reference point for older residents. |
| Bennie La Prade Stadium | Bennie La Prade Stadium has 12,500 seats and fills on game nights, when searches for food, parking and team gear jump. |
| Donna Public Library | The Donna Public Library is a public landmark people use to describe where an office or shop is. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is searching
Money is the first fact. Median household income is $34,049 against $76,686 in the typical Texas city of our set, 38% of residents live in poverty against 10.8%, and the median home value is $65,100 against $246,300. Rent runs $694 a month at the median, and 40.5% of households are renters. Buyers compare carefully, and a page that explains what a job includes and how payment works answers the question people ask before they call.
Households are large and young. Some 34.7% of residents are under 18 (typical: 25.9%) and 15.8% are over 65 (typical: 12.6%), so one family may search for school supplies, a pediatric visit and care for a grandparent in the same week. With the median age at 30.2, searches are typed on phones in the evening, and listings with exact evening hours earn visits that a vague listing loses.
Language and work habits shape the page. Spanish is spoken at home by 79.9%, against 17.9% typically, and 17.5% were born abroad. Only 7.9% work from home and 12.3% commute 45 minutes or more (typical: 15.6%), while unemployment is 4.2%. SEO in Donna for local trades therefore works best in Spanish first, with a phone number on top and a clear description of the neighborhoods served.
Population is steady, not growing: the 2023 estimate of 16,782 matches the ACS count almost exactly, a 0% change from 2020. That makes retention and word of mouth as important as new arrivals, and reviews written by neighbors carry real weight in the map pack. A reply to each review, in the language it was written in, tells the next reader that the business is run by someone who lives nearby, which is the point most of these searchers are checking.
What the plan covers
For 79.9% Spanish at home
Clinics, shops and repair crews serving the 79.9% who speak Spanish at home write pages first in Spanish, with English beside them, in short sentences that match what neighbors type. Reviews, greetings and Google profile descriptions follow the same pattern.
For $34,049 median income
With median household income at $34,049, each page explains what is included, what can raise the cost and how payment works, in direct language and without a price list that goes out of date. A page that answers the cost question earns the call.
Donna-Rio Bravo bridge
Fuel stops, pharmacies, insurance offices and parking lots near the Donna-Rio Bravo International Bridge publish hours, what is accepted and directions. Because the bridge opens from 6:00 a.m. to 10:00 p.m. daily, listings should show times that match.
Shops at 493, Expressway 83
New tenants at Shops at 493 and along Expressway 83 set categories, hours and photos before opening, so a new storefront appears in nearby results from day one. Business neighbors who share a corner coordinate their address wording, because a suite number written two ways can split reviews across two profiles and weaken both.
Stadium and new complex
Food, apparel and rental businesses near Bennie La Prade Stadium and the Donna Sports Memorial Complex write pages about game nights, tournaments and parking. The complex will add ball fields and an amphitheater, which adds weekend traffic, and a page that lists parking, hours and the nearest food keeps that traffic from going to the next town.
Cold storage, light manufacturing
Wholesale employs 255 residents and the Donna Economic Development Corporation's director sees potential for cold storage near the bridge. Businesses in these fields benefit from pages that name capacity, hours and the cross-border services they handle, written for a buyer who has never visited.
With a $34,049 median income, 79.9% Spanish at home and a bridge handling over 50,000 vehicles a month, the plan splits into pieces that serve neighbors, shoppers and trade.
Peer cities
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Donna, TX (this city) | 16.8 | 16,742 | $34,049 | 30.2 | 40.5% |
| Eagle Pass, TX | 23.4 | 28,166 | $52,254 | 29.7 | 43.6% |
| Mercedes, TX | 10.6 | 16,361 | $43,243 | 33.9 | 32% |
| Hidalgo, TX | 15.4 | 14,075 | $45,919 | 28.8 | 24.4% |
| Rio Grande City, TX | 7.1 | 15,256 | $44,307 | 30.2 | 27.4% |
| San Juan, TX | 25.5 | 35,463 | $51,497 | 29.5 | 22.1% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
You are billed once a month, with nothing to sign and no onboarding fee. Keyword research, a site audit and the six-month plan are done in month one. Pick a time with our CEO.
Asked in Donna
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Setup is not charged, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page goes into more detail.
A complete Google profile can start to appear for nearby searches in weeks, while wider searches across Hidalgo County take months, and no honest provider promises a date. The monthly report shows impressions, calls and direction requests so you can see what is working on Hooks Avenue and elsewhere.
It can. A correct category, accurate opening hours, photos of the door and reviews that mention easy parking help someone driving to the Donna-Rio Bravo International Bridge choose you quickly. Add services such as translation help only if staff can really provide them, since a promise on the profile that the front desk cannot keep costs more in reviews than it earns in calls.
Say what a job includes, what it does not, how long it takes and how payment works. With the median household income at $34,049, buyers compare closely, and plain facts are more persuasive than a list of adjectives.
Yes, as a location reference. Mention that the shop is near Shops at 493 if that helps a driver find you, and keep the wording factual. Shoppers at a new center often look for nearby services before they leave.
Usually, yes, as a second page. In a city where 79.9% of residents speak Spanish at home, the Spanish page serves most visitors, and an English page serves the rest, including bridge-crossing visitors who read in English.
By naming the school district and the grades served. Donna ISD runs 13 elementary schools, four middle schools and two high schools, and parents search by campus and grade, so a page that follows that vocabulary reads as local.
Yes. Buyers of storage and trucking services search for capacity, location and services before they call. A page that names the Expressway 83 area, the distance to the bridge and the hours helps a buyer from another city decide.
Nearby
Straight-line distances run from one city center to the next:
Looking at all of Hidalgo County? Read the Hidalgo County SEO page instead.
Let us know
Send us your services near Shops at 493 or the bridge and the language your customers use. We will return an outline of the pages and listings that would meet a buyer in your own corner of town. Call 610-825-4363 or email hello@getphound.com.