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Get results in days, not monthsResults in days, not monthsWalk over Eagle Pass International Bridge I from Piedras Negras and you arrive in a downtown whose Main Street holds the 300 Block Art and Entertainment District, with Fort Duncan in the same small city. Many of the people doing that walk are visitors, and Wikipedia puts the weekday crossing count from Mexico at about 6,000, with 10,000 on weekends. A business that is easy to find from a phone on the bridge, in Spanish or English, meets them before the next shop does.
GetPhound builds service pages, Google Maps profiles and organized business details for Eagle Pass companies, so the 28,166 residents and the daily crossers can find them. The plan runs month to month with no setup fee, and a dedicated account manager reviews a Search Console and Analytics report with you each month.
The data
City Search Competition Index
23.4/ 100
Rank 173 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Eagle Pass with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who buys
Among the 28,166 residents, health care and social assistance employs 1,804 (15.2%), education 1,679 (14.1%), public administration 1,459 (12.3%), retail 1,137 (9.6%), food service and lodging 1,051 (8.8%) and transportation and warehousing 832 (7%). These are steady paychecks, which means everyday demand for dentists, repair shops, child care and restaurants stays strong even when other parts of the economy shift.
The anchors are specific. Fort Duncan Regional Medical Center has 101 licensed beds and a Level IV trauma center, and the Eagle Pass Independent School District runs 21 campuses with two high schools, Eagle Pass High School and C.C. Winn High School. Southwest Texas Junior College and Sul Ross University are the city's two higher-education institutions. The Kickapoo Traditional Tribe of Texas, headquartered in the city, is described as one of Maverick County's largest employers, and Mossberg is named as one of the largest manufacturers.
Trade is part of the picture too. The Camino Real International Bridge is the city's main route for commercial trucks, and the Union Pacific international rail bridge is its third crossing. Maverick County is small, with 21 insurance agencies, 21 physicians offices and 20 law offices, so a complete and current profile stands out. Restaurants number just 16 in the county, well below the typical level, which leaves room for a place with clear photos and honest hours, whether it faces Main Street or sits beside Mall de las Aguilas on Bibb Street. Search tends to reward the profile that answers the visitor's first three questions without making them call: are you open, where exactly are you, and what do you sell.
Workforce profile
The work people do affects when they search and how much they can spend. The American Community Survey puts these six industries on top for employed Eagle Pass residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 1,804 | 15.2% |
| Education | 1,679 | 14.1% |
| Public administration | 1,459 | 12.3% |
| Retail trade | 1,137 | 9.6% |
| Accommodation and food services | 1,051 | 8.8% |
| Transportation and warehousing | 832 | 7% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
The competing field
The Census reports business counts by county, never by city. Each row below describes Maverick County in full, with Eagle Pass inside it. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Maverick County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Insurance agencies and brokerages | 21 | 3.6 | 1.01x |
| Physicians offices | 21 | 3.6 | 0.9x |
| Law offices | 20 | 3.5 | 1.2x |
| Full-service restaurants | 16 | 2.8 | 0.41x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
On the map
In a compact city of 28,166 residents, 9.448 square miles and 10,235 homes, the bridge, Fort Duncan Museum or Mall de las Aguilas comes up before a street name, so these nine places make useful anchors for page headings and profile posts.
| Part of town | Why it matters in search |
|---|---|
| Eagle Pass International Bridge I | The two-lane span with pedestrian walkways joins the two downtowns, so cafes, pharmacies and shops within a few blocks describe themselves by distance from it. |
| Camino Real International Bridge | The commercial crossing, with four inbound lanes, is the reference for freight, fuel and trucking services. |
| Fort Duncan Museum | At 310 Bliss St., with seven restored original buildings and the city's ownership since 1935, it draws history visitors who look for lunch and parking. |
| Mall de las Aguilas | The mall on Bibb Street is where retail and food listings can use a shared landmark. |
| Kickapoo Lucky Eagle Casino Hotel | Opened in 1996 and expanding to 252 rooms, it sends searches for rides, meals and nearby services from travelers. |
| International Friendship Festival | The March celebration, with its Abrazo in the middle of the bridge, lifts searches for food, parking and shops. |
| La Cabalgata Internacional La Grande | February's week-long trail ride to San Antonio starts at the Camino Real bridge, a draw for riders and supporters. |
| 300 Block Art and Entertainment District | The Main Street stretch hosts the August Dog Days of Summer Festival, so cafes and venues post event hours there. |
| Maverick County Courthouse | A well-known downtown landmark for law offices, title companies and notaries that serve people with county business. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
How people search
Language leads. Spanish is the household language for 86.3% of residents, where the typical Texas city on our list sits at 17.9%, and 29.1% of residents were born abroad (typical: 12%). Pages in Spanish first, with English beside them, match the households that live here and many of the visitors who arrive from Piedras Negras.
The market is young and careful with money. The median age is 29.7 against 35.2, 29.4% of residents are under 18 and just 11.4% are over 65. Median household income is $52,254 against $76,686 typically, 23.3% of residents live in poverty and rent is $730 a month, with 43.6% of households renting. Pages that state scope, hours and payment plainly answer what a cautious buyer asks first, and a photo of the front door helps someone who has never been to the street before.
Education is a bit higher than in the Valley cities nearby: 24.6% of adults hold a bachelor's degree, and unemployment is 6.8%. Only 5.5% work from home and 10.6% commute 45 minutes or more (typical: 15.6%), while 3.7% of homes are held for seasonal use, against 0.3%. Customers are in town and work close by, and many are visitors, so a clear address and a current profile matter more than a long page.
Density is high at 2,981 people per square mile, and the 2023 estimate of 28,282 is up 0.5% from 2020, a small rise. With so little growth, a business grows by being chosen over the next one on the same street, which comes down to a complete Google profile, honest reviews and pages that match how people actually ask.
The plan
For walkers and drivers
Pharmacies, optical shops, cafes and clothing stores within a few blocks of Eagle Pass International Bridge I list hours, a walking distance and a short description in both languages. A visitor choosing from a phone wants to know whether you are open before leaving the line.
Casino and event traffic
Hotels, restaurants and transport services near the Kickapoo Lucky Eagle Casino Hotel and the 300 Block Art and Entertainment District write pages for visitors who arrive without local knowledge. Photos of the entrance and parking notes reduce abandoned trips, and a short line about who the venue is for, whether families, groups or travelers, helps a visitor decide.
For 29.4% under 18
Tutors, pediatric offices and uniform sellers name Eagle Pass High School, C.C. Winn High School and the other campuses of the Eagle Pass Independent School District, whose boundaries match Maverick County. Pages follow the school calendar, with back-to-school and sports-season updates.
Hospital and clinic searches
Practices near Fort Duncan Regional Medical Center create a page for each specialty and location, listing languages spoken and insurance accepted. With 15.2% of residents in health care, patients compare options carefully.
February, March and August
Restaurants and shops post special hours before La Cabalgata Internacional La Grande, the International Friendship Festival and the Dog Days of Summer Festival. Updated hours before each event keep the listing accurate on the days it matters most, and Eagle Pass shops that post them early give visitors a reason to choose them.
Trade and light industry
Trucking, warehouse and supply firms near the Camino Real International Bridge and the Union Pacific rail bridge publish pages describing capacity, location and hours. GEO work gives AI assistants a plain description of what each firm handles, and RankGuarantee™ landing pages cover each service and area.
A city of 28,166 residents with a daily flow of visitors needs pages that work for people who know the town and people who have only a bridge and a phone.
Texas cities that look alike
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Eagle Pass, TX (this city) | 23.4 | 28,166 | $52,254 | 29.7 | 43.6% |
| Pharr, TX | 25.6 | 79,434 | $45,016 | 29.4 | 41.3% |
| Donna, TX | 16.8 | 16,742 | $34,049 | 30.2 | 40.5% |
| San Juan, TX | 25.5 | 35,463 | $51,497 | 29.5 | 22.1% |
| Hidalgo, TX | 15.4 | 14,075 | $45,919 | 28.8 | 24.4% |
| Edinburg, TX | 21.9 | 100,964 | $54,139 | 29.9 | 46.4% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Monthly rates
Rates are per month, and you can stop whenever you choose. Keyword research, a site audit and the six-month plan are done in month one. Pick a time with our CEO.
FAQ
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Nothing is billed to start, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page has the full breakdown.
A complete Google profile can start appearing for nearby searches within weeks, while competing for wider searches across Maverick County takes months, and no one can honestly name a date. The monthly report shows calls, direction requests and the pages behind them.
It makes the restaurant easier to choose when a visitor searches on a phone: exact hours, photos of the dining room, correct categories and a few recent reviews. With only 16 full-service restaurants in Maverick County, a complete profile stands out.
The main pages should be, if someone on the team can answer in Spanish. With 86.3% of residents speaking it at home, a Spanish page reaches most households, and the page should offer only what you can deliver.
Yes, as a plain location reference, such as saying you are a short walk from the Fort Duncan Museum. Keep the wording factual and avoid any suggestion that the museum or any agency endorses the business.
Special hours, parking notes and a short line about what you sell, on the Google profile and the website, a few weeks ahead. The International Friendship Festival is held each March, so the same posts can be updated rather than rewritten every year.
Yes, because those buyers search before they call. A page that states capacity, location near the Camino Real International Bridge and hours is easier for a stranger to trust than a generic homepage.
Begin with a verified profile, exact specialties and photos of the entrance, then ask early patients for honest reviews in the language they prefer. Maverick County has only 21 physicians offices, so a complete profile is visible quickly.
Nearby
The nearest cities, by distance between city centers:
For the county as a whole, our Maverick County page is the better starting point.
Let us know
Send over what you sell, how near you are to the bridges, Mall de las Aguilas or the school campuses, and which languages your customers use. A brief outline of the first pages and listings comes back from us. Call 610-825-4363 or email hello@getphound.com.