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Get results in days, not monthsResults in days, not monthsThree numbers frame Laredo: 255,293 residents, 87.7% who speak Spanish at home, and 15,875 workers in transportation and warehousing, the largest industry on the list. The city calls itself the largest inland port in the United States, with four international bridges and two railway bridges. Some of its searchers are dispatchers and buyers comparing capacity; most are families, students and shoppers who simply want the nearest clinic, school or lunch.
GetPhound builds the service pages, Google Maps profiles and organized business details that help Laredo companies reach both groups, from Killam Industrial Park to the area around Mall del Norte. The plan runs month to month with no setup fee, and an account manager reviews a Search Console and Analytics report with you every month.
Profile
City Search Competition Index
30/ 100
Rank 156 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Laredo with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who buys
Transportation and warehousing leads at 15,875 resident workers (14.8%), followed by retail at 14,770 (13.8%), education at 13,011 (12.1%), health care and social assistance at 11,014 (10.3%), food service and lodging at 8,484 (7.9%) and public administration at 7,418 (6.9%). A mix like that means freight firms, schools and clinics all need to be found, but by buyers who look for them in very different ways.
The Texas Comptroller put total direct trade at the Port of Laredo at about $339.7 billion in 2024, with $211 billion in imports and $128.6 billion in exports, and named vehicle parts, machinery and electric equipment as the leading imports. The Laredo Economic Development Corporation lists industrial parks, such as Killam Industrial Park north of Loop 20 about 3.5 miles from the World Trade Bridge, where warehousing and distribution firms operate. These are business-to-business searchers who read capacity, location and certification, not slogans. Because the trade reaches buyers far from Texas, pages that state a service area, hours and a direct phone number are easier for a stranger to trust.
The other half of the economy is institutional. United ISD reported 40,725 students and Laredo ISD 20,530 in 2024 to 2025, Texas A&M International University reported its largest enrollment in 2025 with more than 9,000 students, and Laredo College listed 11,029 students in 2024 on a 300-acre campus at Fort McIntosh. Laredo Medical Center, Doctors Hospital and H-E-B appear among the city's largest employers. Webb County has 133 physicians offices (1.23 times the typical level), 92 law offices and 94 insurance agencies, so professionals here need profiles that state specialty, neighborhood and language.
Workforce profile
Jobs shape budgets, schedules and the services people look for. Here are the six industries that employ the most Laredo residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Transportation and warehousing | 15,875 | 14.8% |
| Retail trade | 14,770 | 13.8% |
| Education | 13,011 | 12.1% |
| Health care and social assistance | 11,014 | 10.3% |
| Accommodation and food services | 8,484 | 7.9% |
| Public administration | 7,418 | 6.9% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Rivals by business type
Laredo is part of Webb County, so these rows cover the whole county, which is the smallest unit the Census publishes. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Webb County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 133 | 4.9 | 1.23x |
| Law offices | 92 | 3.4 | 1.19x |
| Insurance agencies and brokerages | 94 | 3.5 | 0.97x |
| Full-service restaurants | 156 | 5.8 | 0.86x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
Customer picture
Language leads. In Laredo 87.7% of residents speak Spanish at home, against 17.9% in the typical Texas city of our set, and 25.1% were born abroad (typical: 12%). Pages written in Spanish first, with English beside them, match how most households search, and a phone greeting in the same language finishes the job.
The population is young and growing slowly. The median age is 29.3 against 35.2, 31.8% of residents are under 18 and only 9.6% are over 65, so parents drive many searches for pediatric, school and activity needs. The 2023 estimate of 257,602 residents is up 0.9% from 2020, which means customers are mostly the people already here, and a business grows by being chosen over the next one.
Money is mixed. Median household income is $60,928 against $76,686 typically, 21% of residents live in poverty, the median home value is $164,400 and rent is $968 a month. Renters make up 37.3% of households and 21.1% of adults hold a bachelor's degree. Pages that explain scope, hours and payment plainly answer what a careful household asks before calling, and an honest line about what a visit includes is often what turns a search into a phone call.
Habits are local. Only 4.9% of workers work from home (typical: 9.5%) and 7.9% commute 45 minutes or more (typical: 15.6%), so most searches are for something within the city. Unemployment is 5.9%, and density of 2,390 people per square mile means a mile of road holds many competing storefronts, which makes the map listing the deciding screen for most consumer businesses.
The plan
Warehousing and trucking
Warehouse, trucking and customs-services firms near the World Trade Bridge and Killam Industrial Park publish pages that state location, capacity, hours and the licenses they hold. GEO work gives AI assistants a plain description of what each company handles, with no promised outcomes.
For 87.7% Spanish at home
Clinics, salons, repair shops and restaurants answer to a city where 87.7% speak Spanish at home, so main pages are written in Spanish first with English beside them. Review replies and profile descriptions follow the same pattern, so the business sounds consistent from the search result to the front desk.
United ISD and Laredo ISD
Tutors, pediatricians, uniform sellers and after-school programs name the school district their customers belong to, since families in United ISD and Laredo ISD think in district and campus. With 31.8% of residents under 18, these searches are constant.
Celebration season and retail
Restaurants and lodging near San Agustín Plaza update hours before the Washington's Birthday Celebration, and stores near Mall del Norte keep hours, parking notes and photos fresh. A correct listing on the busiest weekend is the one that gets the call.
TAMIU and Laredo College
Cafes, housing providers and repair shops near Texas A&M International University and Laredo College align pages to semester dates and publish hours that suit class schedules. Students search by term, then quiet down over breaks.
11,014 health care workers
Practices near Laredo Medical Center and Doctors Hospital write a page per specialty and location, with the languages spoken and insurance accepted. RankGuarantee™ landing pages by service and neighborhood help clinics, dentists and home-service firms appear for narrower searches.
The plan for a city of 255,293 residents starts by separating the two audiences, since one writes with spec sheets and the other with a quick phone search.
On the map
Across 106.824 square miles and 80,644 homes, Laredo residents point to the World Trade Bridge, Mall del Norte, a plaza or an arena when they give directions, and these are the names worth using in headings and posts.
| Part of town | Why it matters in search |
|---|---|
| World Trade Bridge | The city's commercial truck crossing is the reference point for freight, customs and warehouse listings that need a clear route description. |
| Killam Industrial Park | North of Loop 20 with direct access to Interstate 35, about 3.5 miles from the bridge, it is where logistics firms describe themselves by dock and trailer capacity. |
| Mall del Norte | The main indoor mall, at about 1,198,199 square feet, sets the map for retail, restaurants and service counters on the north side. |
| San Agustín Plaza | The plaza in the historic district beside San Agustín Cathedral, built in 1872, hosts cultural reenactments during the winter celebration and is a pin for downtown businesses. |
| Washington's Birthday Celebration | A civic celebration that began in 1898 and runs from January 14 to February 28 in 2027, with parades and a Jalapeño Festival, sending searches for food, lodging and parking. |
| Sames Auto Arena | At 6700 Arena Blvd., the 8,065-seat arena opened in October 2002 and carries older names that searchers still type. |
| Lake Casa Blanca International State Park | The park, with about 1,650 acres of water and 371 of land, draws weekend visitors who look for bait, food and supplies. |
| Texas A&M International University | The university's more than 9,000 students look for housing, food and quick repairs around campus. |
| Laredo College | The 300-acre Fort McIntosh campus and its 11,029 students make the area a steady source of searches for books, meals and tutoring. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Closest Texas matches
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Laredo, TX (this city) | 30 | 255,293 | $60,928 | 29.3 | 37.3% |
| Brownsville, TX | 13.9 | 186,999 | $46,735 | 30.7 | 39.7% |
| Edinburg, TX | 21.9 | 100,964 | $54,139 | 29.9 | 46.4% |
| McAllen, TX | 22.8 | 142,722 | $56,326 | 32.9 | 40.6% |
| El Paso, TX | 35.3 | 677,181 | $55,710 | 33.7 | 40.5% |
| Channelview, TX | 57.5 | 43,204 | $64,011 | 28.6 | 24.2% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
You are billed once a month, with nothing to sign and no onboarding fee. The first month covers research, an audit and a six-month plan. Pick a time with our CEO.
Asked in Laredo
Nothing is annual and nothing is a project fee. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Setup is not charged, and a managed website comes with Gold and Platinum. The plan cards above say what each one covers, and the pricing page has the full breakdown.
A complete Google profile can begin to show for nearby searches within weeks, while ranking across Webb County for competitive logistics terms takes months, and no one can honestly promise a date. The monthly report shows impressions, calls and form requests, so you can judge which pages are working.
It makes the restaurant easier to choose from the map pack: accurate hours, photos of the dining room, correct categories and recent reviews. Mall del Norte is the city's main indoor mall, so a profile that is complete on a busy Saturday earns the call.
If you take loads or jobs there, yes. Eagle Pass sits 100 miles from Laredo and Rio Grande City 91, so each deserves its own page that describes how you get there, while your profile keeps your real Laredo address.
Both, depending on the buyer, so key pages are offered in two languages. With 87.7% of residents speaking Spanish at home, a Spanish version also helps local dispatchers and drivers who search from their phones. Offer each language only where your staff can actually answer the call.
Post special hours on the Google profile and the website a few weeks ahead, then return to regular hours when the Washington's Birthday Celebration ends. The event runs from mid-January into late February, so updated listings are more reliable than a banner on one page.
Yes, as plain location references. With 31.8% of residents under 18, families think in terms of district and campus, so a sentence such as which schools your office is closest to helps a parent decide, and it does not imply any official tie.
State only the licenses, registrations and services you actually hold, in plain language, with the address and hours. Buyers near the World Trade Bridge compare these details carefully, and a clear page is easier for AI assistants to summarize correctly.
For cafes, housing, tutoring and repair near the campuses, yes. With more than 9,000 students at the university and 11,029 at the college, term-time hours and a short list of what you offer near campus make a page that students actually use.
Nearby
Straight-line distances run from one city center to the next:
Looking at all of Webb County? Read the Webb County SEO page instead.
Let us know
Share what you sell, where you sit in the city, whether near Killam Industrial Park or Mall del Norte, and which languages your customers use. We will return a brief outline of the pages and map listings to build first. Call 610-825-4363 or email hello@getphound.com.