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Get results in days, not monthsResults in days, not monthsThe popular picture of McKinney is a charming brick square surrounded by subdivisions. The square is real, but the county seat of Collin County is also home to 196,160 residents by the 2018-2022 survey, a population that grew 9.3% from 2020 to 2023, an airport that is about to get a commercial airline base and a corporate campus at Craig Ranch. Customers searching in this city rarely have the square in mind, and many have never walked it.
GetPhound partners with local businesses on Google Business Profile and Google Maps care, landing pages by service and area, citations, review replies and practical written content. Plans are month to month, with no contract. The sections below look at what that means for boutiques, clinics, trades and business suppliers across the city, from the square to Craig Ranch.
Facts and figures
City Search Competition Index
79.8/ 100
Rank 13 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares McKinney with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is buying
Residents work across a broad base: professional, scientific and technical services employs 12,431 (12.3%), retail trade 11,525 (11.4%), health care and social assistance 11,210 (11.1%), finance and insurance 10,633 (10.6%), education 9,168 (9.1%) and manufacturing 8,459 (8.4%). No single industry dominates, which is why businesses here serve households and companies alike, from families in McKinney ISD to offices at Craig Ranch.
The 2024 annual financial report quoted by Wikipedia names Raytheon, McKinney ISD, Collin County and Globe Life as the largest employers, and county government sits here because McKinney is the county seat. Globe Life moved its headquarters within the city in 2025, from Stonebridge Drive to a six-story building at 7677 Henneman Way in Craig Ranch. A July 2026 city release also cites commitments from Encore Wire and RTX and announces a LITEON manufacturing campus expected to create at least 600 jobs.
Health care adds another layer. Baylor Scott and White Medical Center McKinney opened in 2012, Medical City McKinney sits on Medical Center Drive and Methodist McKinney Hospital is on Eldorado Parkway. In Collin County, roofing contractors number 124 (1.78 times a typical county) and grew 42.5%, while physicians offices number 1,400 and dentists 780. These are county counts, not McKinney's own, yet they mark the fields where customers compare many names.
What people do for work
The work people do affects when they search and how much they can spend. The American Community Survey puts these six industries on top for employed McKinney residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Professional, scientific and technical services | 12,431 | 12.3% |
| Retail trade | 11,525 | 11.4% |
| Health care and social assistance | 11,210 | 11.1% |
| Finance and insurance | 10,633 | 10.6% |
| Education | 9,168 | 9.1% |
| Manufacturing | 8,459 | 8.4% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Who else is in the results
McKinney is part of Collin County, so these rows cover the whole county, which is the smallest unit the Census publishes. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Collin County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 1,400 | 11.7 | 2.91x |
| Real estate agents and brokers | 770 | 6.4 | 2.59x |
| Dentists | 780 | 6.5 | 2.35x |
| Roofing contractors | 124 | 1 | 1.78x |
| Full-service restaurants | 926 | 7.7 | 1.15x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
Districts and campuses
Locals name a square, a ranch, a mill or an airport rather than a street, and Craig Ranch has searches that the square never sees. The nine places below come from our research and can anchor a page when your business really operates there.
| Part of town | Why it matters in search |
|---|---|
| Historic Downtown McKinney | The square surrounds the old Collin County courthouse, now home to a 427-seat performing arts center, and mixes cafes, antiques and boutiques. |
| Chestnut Square | A village of 10 historic buildings two blocks south of the square, with a farmers market that draws regular weekend visitors. |
| Cotton Mill Arts and Design District | The red-brick mill at 610 Elm St, listed on the National Register in 1987, now holds studios and a shared workspace called MillHouse McKinney. |
| Craig Ranch | A mixed-use development of about 2,200 acres between Custer Road and Stacy Road, with offices, homes, retail and a golf club. |
| Globe Life headquarters | A six-story, 200,000-square-foot building at 7677 Henneman Way where the company's phased move began in September 2025. |
| TPC Craig Ranch | A private golf club on 233 acres that hosts the AT&T Byron Nelson tournament, bringing visitors and sponsors to the area. |
| McKinney National Airport | A city-owned airport with a 7,002-foot runway, where Avelo Airlines will start an operating base on November 11, 2026. |
| Core5 Logistics Center | The planned site of a LITEON campus that is expected to occupy more than 650,000 square feet and create at least 600 jobs. |
| Medical City McKinney | A hospital at 4500 Medical Center Drive that anchors nearby clinics, pharmacies and therapy providers. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
How people search here
Households earn a median $113,286, which is well above the $76,686 typical for cities in our set, and 52.2% of adults have at least a bachelor's degree (typical: 31.3%). Homes are worth a median $400,400 against $246,300 and rent is $1,740 against $1,313. People who own at that level hire for repairs, remodeling and health care, and they scroll through photos, credentials and reviews before they phone.
Family life shapes the calendar. Children and teens make up 27.5% of residents (typical: 25.9%), while just 10.5% of residents are 65 or older (typical: 12.6%). Wikipedia notes that two-thirds of residents are in McKinney ISD while the rest are in six neighboring districts, so a parent may say Allen, Frisco or Prosper schools while living at an address in McKinney. Pages should name the district people actually use, since a family that thinks of itself as part of one school community will skip a page that does not mention it.
Work habits are mixed. About 18.5% of workers work from home (typical: 9.5%), and 19.6% commute 45 minutes or more (typical: 15.6%), a pair of numbers that places this city between a bedroom suburb and an employment center. Some searches happen at a kitchen table at ten in the morning, others at six in the evening on the tollway. Hours and booking options that cover both groups win more clicks.
Newcomers keep arriving. About 17.2% of residents were born abroad (typical: 12%) and Spanish at home is 12.5% (typical: 17.9%), and renters hold 35.1% of households (typical: 38%). Rather than assuming a second language, ask your own customers what they use and have a native writer prepare any translated service pages.
What the plan emphasizes
Downtown versus everywhere else
Visitors to Historic Downtown McKinney search for shops, food and events, while residents in newer neighborhoods search for services. We build a page for the square, with market days and parking notes, and separate pages for the areas around it.
Offices and golf visitors
Globe Life, the McKinney Corporate Center and TPC Craig Ranch bring office workers and tournament visitors to the same few roads. Pages that name Craig Ranch, Henneman Way and the golf club help caterers, cleaners and restaurants appear for the right searches.
A new commercial base
Avelo Airlines starts a base at McKinney National Airport on November 11, 2026. Hotels, car services and restaurants nearby can prepare pages and listings now, without promising anything about passenger numbers that nobody can know.
Seven districts, one city
Because the rest of the city is split among six districts beyond McKinney ISD, tutors, dentists and activity providers should describe the district in plain words. Pages that name each school area help parents confirm they are in the right place.
Three hospitals, many specialties
Medical City McKinney, Baylor Scott and White Medical Center McKinney and Methodist McKinney Hospital surround clinics and therapists. Collin County has 1,400 physicians offices and 780 dentists, so a page needs a specialty, accepted insurance and a map.
A fast-growing trade
County roofing contractors grew 42.5% and median home values reach $400,400, so a homeowner has many options. A page that shows local jobs by street or neighborhood, with timeline and warranty terms in plain words, helps one provider stand out from the many who list only a phone number and a logo.
A plan for this city begins by deciding which district a business really serves, whether that is Historic Downtown McKinney or Craig Ranch. These six moves are where we would start, and each ties to a place or number on this page.
Texas cities that look alike
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| McKinney, TX (this city) | 79.8 | 196,160 | $113,286 | 36.9 | 35.1% |
| Frisco, TX | 82.6 | 202,075 | $144,567 | 37.8 | 32.8% |
| Cedar Park, TX | 71 | 76,344 | $118,903 | 37.6 | 33.3% |
| League City, TX | 46.7 | 113,469 | $117,316 | 37.1 | 26.5% |
| Allen, TX | 85.8 | 105,444 | $121,259 | 37.8 | 29.1% |
| Round Rock, TX | 67.4 | 120,465 | $91,888 | 35.9 | 44.4% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Plans
All plans bill monthly. No setup fee, no contract, no annual term. Keyword research, a site audit and the six-month plan are done in month one. Book a conversation with our CEO.
Straight answers
Nothing is annual and nothing is a project fee. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. What each plan includes is listed higher on this page, and the pricing page goes into more detail.
Nobody can name a date honestly, and a promised one should raise doubts. Boutiques on the square or at Chestnut Square usually start with a verified listing, accurate hours and photographs that match the storefront, then add pages for gift occasions and events. Monthly reports from Search Console and Analytics show which searches bring walk-ins and calls.
The method is the same, but the details differ. Near the square, people search while walking and need hours, parking and an entrance photo. At Craig Ranch they search from offices and cars along Custer Road and Stacy Road, so categories, directions and reviews carry more weight.
Possibly, but plan without counting on it. Service begins November 11, 2026, and nobody can predict passenger numbers. A hotel, restaurant or ride service near McKinney National Airport can prepare accurate listings and a page about the airport, then watch Search Console for new questions as flights begin.
Use the names customers use. McKinney ISD covers about two-thirds of residents, and six neighboring districts cover the rest, so a parent may say Allen or Prosper schools at an address in McKinney. List the neighborhoods and districts you serve, and avoid assuming that city limits match school boundaries.
Near Medical City McKinney, show what makes you easy to choose: the specialty, the physicians, insurance accepted, directions and a way to book. Hospitals bring patients and referrals, but a patient still compares clinics online. A page per service, with credentials and a map to Medical Center Drive or University Drive, answers those questions first.
Walk-ins help, but many visitors check hours and reviews first. The Cotton Mill Arts and Design District at 610 Elm St has studios, festivals and makers markets, so an accurate listing, photos of the space and a calendar of events make a visit easy to plan. Searches also reach people who have never heard of the district.
Nobody can guarantee a mention, so treat such claims carefully. We can make your services, hours and service area identical on your site and in directories, so an assistant asked about a dentist, mover or caterer near Craig Ranch finds details that agree with each other.
Neighboring cities
Straight-line distances run from one city center to the next:
For the county as a whole, our Collin County page is the better starting point.
Contact us
Write to us with your services, your hours and the districts you cover, from Chestnut Square to the airport, and we will outline what local SEO for McKinney companies like yours would include. Plans carry no setup fee. Call 610-825-4363 or email hello@getphound.com.