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Get results in days, not monthsResults in days, not monthsWho is your customer in Stephenville, a student or a rancher? Often both, and they do not search alike. The median age here is 25.5 and 54.1% of households rent, set by Tarleton State University, which reports 17,258 students across its campuses; the county around the city is known for dairy farming. A business that speaks to a nineteen-year-old on a phone and to a feed buyer at a desk, in two different voices, gets found twice.
GetPhound builds service and location pages for Stephenville companies, tunes Google Maps listings from the courthouse square to the campus and sets out a business's facts so search engines and assistants can repeat them accurately. Billing is monthly, there is no contract, and each month ends with a Search Console and Analytics report.
The data
City Search Competition Index
47.7/ 100
Rank 116 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Stephenville with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is searching
The median age is 25.5, among the lowest in our study, and 32.8% of adults hold a bachelor's degree against 31.3% in the typical Texas city. Median household income is $48,088, well under $76,686, and poverty is 19.6%, partly because students count as households. A shopper here is often a young adult on a tight budget who reads reviews, compares options on a phone and expects a clear answer about price and hours.
Renters hold 54.1% of households and median rent is $1,064, while the median home value is $201,000 against $246,300. Because so many households move at the end of a school year, a business that was just discovered in August may be forgotten by May unless its listing, reviews and pages are fresh. Landlords, movers, furniture stores, pizza shops and tutors need pages that are rebuilt around each semester.
Compact living shapes search: 21,020 residents on 11.874 square miles is 1,770 people per square mile, and just 5.8% of workers commute 45 minutes or more. Students walk or bike, families drive a few minutes, and the nearest option wins. Spanish is spoken at home by 12.4% of residents and 5.5% were born abroad, both below the typical city, so a Spanish page is a small, useful extra for health care and auto service.
The city is growing: the 2023 estimate is 21,946, up 4.7% from the 2020 base. Newcomers who arrive for a job or a degree have no go-to provider, so they type the need and the town into a phone. A complete Maps listing and a clear page for each service reach them before a friend's recommendation does.
On the map
For 21,020 residents and thousands of students, directions run through a campus, a courthouse square and a river, and pages that echo those names match what people type.
| Part of town | Why it matters in search |
|---|---|
| Tarleton State University | A campus of about 180 acres and an 800-acre farm, with students, parents and staff who look for housing, meals, printing and repairs nearby. |
| Memorial Stadium | Home field of the Tarleton Texans football team, where game days lift searches for food, parking and rooms. |
| Erath County Courthouse | The Romanesque Revival centerpiece of the downtown square, ringed by 1890s stone buildings that hold restaurants, shops and offices. |
| Moo-la | A fiberglass cow that has stood on the square since 1972, a photo stop that sends visitors looking for lunch and ice cream nearby. |
| Stephenville Historical House Museum | At 525 East Washington Street beside the Bosque River, a cluster of twelve nineteenth-century structures for visitors who want a quiet stop. |
| Texas Health Harris Methodist Hospital Stephenville | At 411 North Belknap Street, a Level IV trauma center around which pharmacies, clinics and caregivers draw searches. |
| North Bosque River | The river on which the city sits, a reference point for neighborhoods and for parks along its banks. |
| Southwest Regional Dairy Center | Tarleton's dairy facility, a link between the university and the county's dairy buyers and suppliers. |
| Tarleton Fort Worth | An 80-acre campus near the Chisholm Trail Parkway whose first academic building opened in 2019, relevant for businesses that serve students on both campuses. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is buying
By headcount, resident workers are in education (1,625 people, 15.4%), retail trade (1,368, 13%), accommodation and food services (1,026, 9.7%), health care and social assistance (1,004, 9.5%), manufacturing (933, 8.9%) and construction (795, 7.5%). Education is the largest field, which is rare for a city of this size, and it reflects Tarleton State University and the school district.
Tarleton has eight colleges, an 800-acre operating farm and the Southwest Regional Dairy Center, so it is both a school and an employer of faculty, staff and contractors. Stephenville Independent School District, with about 3,600 students, and Ranger College add to the education payroll, while the Texas Health hospital anchors health care. The city's website calls agriculture the backbone of the local economy and describes Erath County as the state's top milk-producing county.
In Erath County the largest categories include 34 full-service restaurants (up 17.2%), 24 plumbing, heating and air-conditioning contractors at 1.69 times the typical density (up 33.3%), 22 insurance agencies at 1.38 times (up 10%) and 18 physicians' offices. These are county figures, but the plumbing and heating growth suggests new homes and apartments being built, and a company in that trade needs pages that stand out from a growing crowd.
Jobs and industries
Jobs shape budgets, schedules and the services people look for. Here are the six industries that employ the most Stephenville residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Education | 1,625 | 15.4% |
| Retail trade | 1,368 | 13% |
| Accommodation and food services | 1,026 | 9.7% |
| Health care and social assistance | 1,004 | 9.5% |
| Manufacturing | 933 | 8.9% |
| Construction | 795 | 7.5% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Who else is in the results
Stephenville is part of Erath County, so these rows cover the whole county, which is the smallest unit the Census publishes. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Erath County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Full-service restaurants | 34 | 7.7 | 1.15x |
| Plumbing, heating and air-conditioning contractors | 24 | 5.4 | 1.69x |
| Insurance agencies and brokerages | 22 | 5 | 1.38x |
| Physicians offices | 18 | 4.1 | 1.01x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
What a plan emphasizes
For 54.1% renter households
Landlords, movers, furniture dealers, tutors and fast-food places near Tarleton State University publish pages for each semester: what is open, how far from campus, what to bring. Dates are refreshed every term so a parent's phone shows facts that are still true.
Memorial Stadium crowds
Restaurants, hotels and shops near Memorial Stadium keep Google Maps hours, parking notes and menus current for home games, and publish a short page about the distance from the stadium. Special hours are set for the date and reset afterward.
Downtown with photos
Cafes, boutiques and offices around the Erath County Courthouse and Moo-la keep photos, hours and categories right, because visitors tap the nearest open listing from the square. A short history page about the 1890s buildings gives a business a human voice.
Feed, equipment and veterinary
Feed dealers, equipment shops, veterinary clinics and trucking firms that sell to dairy farms in Erath County write pages by service and by delivery area, with the hours when a person answers the phone. Buyers on a farm search for specifics, not slogans.
Plumbing, heating and cooling
In Erath County, with 24 plumbing, heating and air-conditioning contractors in the county at 1.69 times the typical density, a company in the trade needs a page for each service and for each neighborhood it serves, with photos of finished work. New homes and apartments bring customers who have no preferred provider yet.
Visiting family and alumni
Hotels, restaurants and gift shops write pages for parents and visitors who come for move-in, games and graduation, with distance to campus and the Stephenville Historical House Museum, and a note on parking. A family driving in from the Dallas-Fort Worth area plans a whole day from those details.
With a calendar set by Tarleton State University and an economy rooted in farms, a plan has to speak to both rhythms and refresh itself on schedule.
Closest Texas matches
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Stephenville, TX (this city) | 47.7 | 21,020 | $48,088 | 25.5 | 54.1% |
| Canyon, TX | 48.6 | 15,089 | $67,631 | 28.8 | 45.6% |
| Nacogdoches, TX | 18.2 | 32,148 | $37,612 | 24.4 | 63.1% |
| Copperas Cove, TX | 23.1 | 36,436 | $64,798 | 31.7 | 43.8% |
| Kingsville, TX | 26.5 | 25,265 | $50,963 | 27.4 | 53.5% |
| San Marcos, TX | 31.6 | 67,143 | $47,394 | 25.2 | 71.1% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Monthly rates
You are billed once a month, with nothing to sign and no onboarding fee. The first month covers research, an audit and a six-month plan. Pick a time with our CEO.
Straight answers
Billing is monthly on every plan. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page has the full breakdown.
Narrow searches that pair a service with the campus or the square can begin to move within weeks, while broad searches across Erath County take months. No date is promised. A monthly report from Search Console and Analytics lets you compare terms and see whether the semester spike is arriving earlier each year.
It does, because people on the square look at their phones for the nearest open door. Exact categories, current hours, photos of the storefront and a link to a menu or catalog make a listing worth tapping. A short page that says how far the shop is from the Erath County Courthouse backs it up.
If you really work there, yes. Both Granbury (30 miles) and Weatherford (45 miles) have their own pages on this site, so a business in Erath County that serves them can give each its own page and local landmarks, while its Maps listing keeps one true address in Stephenville.
For apartments near Tarleton State University, use a page that lists available floor plans, distance to campus, parking and how to apply, and a listing that shows the same details. Remove or update the page when units are gone. Students and parents compare several options in a single sitting, so accuracy beats volume.
Yes, because a dairy buyer who needs a part or a supplier searches by product and by area. Pages for each product line, a service area covering Erath County and a complete listing with the hours a human answers help. Farm buyers read details, so specifics matter more than style.
For a clinic in Stephenville, use a listing with exact categories, accepted insurance and photos of the entrance, plus a page for each service. The hospital at 411 North Belknap Street is a landmark patients know, so mentioning the distance helps, as long as the page never suggests a link with the hospital.
If your hours change, yes: set seasonal hours and tell customers in a post. Pages for locals, such as families and farm buyers, can run all year, so a balance between student pages and year-round pages smooths the dips. With 54.1% renters, expect part of your audience to turn over every year.
It adds newcomers who need to be found. With the 2023 estimate at 21,946 and rising 4.7% from the 2020 base, new residents have no favorites yet, so area pages, complete listings and fresh reviews pay off. A business that earns reviews early keeps an advantage as the town grows.
The area around Stephenville
The nearest cities, by distance between city centers:
Looking at all of Erath County? Read the Erath County SEO page instead.
Let us know
Tell us who your customers are, when they are in town and whether they come from Tarleton State University, the square or the farms. We will send a short outline of the pages and listings that would meet them. Call 610-825-4363 or email hello@getphound.com.