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Get results in days, not monthsResults in days, not monthsWho is the owner of a business in Waxahachie really selling to: the 47,201 residents in the 2023 estimate, the crowds that arrive for a Renaissance festival, or the households a 13,270-home plan will eventually add? The answer changes by street and by season. The city has grown 14.8% since 2020, covers 49.501 square miles and has a median age of 31.9, which makes it younger and far more spread out than most North Texas suburbs.
Month-to-month plans with no setup fee can serve each audience, and this page shows how: Google Business Profile and Maps work for Historic Downtown and the Ellis County Courthouse square, service pages for the highway corridors and outlying neighborhoods, and written answers for newcomers who do not yet know whom to call.
Profile
City Search Competition Index
29.7/ 100
Rank 157 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Waxahachie with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
How people search
Space is the first fact. Waxahachie spreads over 49.501 square miles with 844 residents per square mile, a density lower than most cities in this set, and 20.2% of workers commute 45 minutes or more against 15.6% typical. Customers may live ten minutes from the square or forty from the highway, so a business that says exactly which parts of Ellis County it reaches earns more calls than one that claims everything.
Age and growth set the tone. The median age is 31.9 against 35.2 typical, 26.6% of residents are under 18 and the population is up 14.8% from 2020. Median household income is $80,044, median home value $270,300 and median rent $1,387, with 39.8% of households renting. These are value-conscious families who compare prices and read reviews, and many arrived recently enough that they have no regular provider for anything from tires to pediatric care.
Work habits favor phones. Only 6.1% of workers work from home, against 9.5% typical, and manufacturing is the largest resident industry, so many people are on a floor or a site all day and search in the evening. Some 27.3% of adults hold a bachelor's degree against 31.3% typical, and 14.2% speak Spanish at home against 17.9% typical, so plain-language pages with clear prices and next steps serve most residents.
Visitors add a layer. The Scarborough Renaissance Festival, in its 45th season in 2026, runs eight weekends from April 4 through May 25 on a 25-acre village, and the mayor has said about 95% of attendees come from out of town. Downtown calls itself the Crape Myrtle Capital of Texas and hosts the Gingerbread Trail home tour in June. Restaurants, lodging and shops near the square search very differently from a roofer on the edge of town.
What a plan emphasizes
Hours that follow the events
Shops and restaurants near the Ellis County Courthouse can post special hours for festival weekends and the Gingerbread Trail, update photos and answer questions about parking. When visitors search from a hotel, the profile already shows what is open and where to leave the car.
Cross streets, entrances, hours
Businesses along the main thoroughfares need exact addresses and cross-street notes, because drivers often search while moving. We add entrance photos and suite details to each Google Business Profile, so a customer coming from Interstate 35E or the north side finds the right driveway.
RankGuarantee™ by neighborhood
Using RankGuarantee™, we build one page for each service in each part of town you actually serve. A plumber can say it covers the square, the US 77 corridor and the southern edge, instead of one vague claim that fits nobody.
Ahead of the Minto community
City staff estimated that the approved Minto Communities plan of 13,270 homes could raise the population by 65%, and construction was expected to begin in late 2026. We prepare move-in pages for fencing, landscaping, blinds and first-year repairs, so a provider is already visible when newcomers start searching.
Roofers, plumbers, electricians
Ellis County has 42 roofing contractors, 3.24 times the typical county, and 101 plumbing and air-conditioning firms. We help those businesses lead with one specific strength, such as a response window or a warranty described plainly, and with reviews that name the neighborhood served.
Facts for AI tools
Visitors to the Scarborough Renaissance Festival ask assistants where to eat and stay near the grounds. We keep hours, menus and addresses identical across your site and listings, because consistent facts are what an assistant repeats. Nobody controls whether an assistant names you, but accurate details give it better material.
Waxahachie rewards a plan that treats Historic Downtown, the US 77 and US 287 corridors and the new subdivisions as separate markets. The six pieces below follow that split.
Who is buying
Among residents, manufacturing accounts for 3,147 jobs (14.8%), retail trade 2,763 (13%), health care and social assistance 2,538 (12%) and education 2,333 (11%). Construction follows with 1,677 (7.9%) and accommodation and food services with 1,493 (7%). The spread shows a city that makes, sells and heals as much as it hosts, which is why the buyers for a given service sit in several different industries at once.
The city's own top-employers list names Baylor Scott & White Health, Waxahachie ISD, Walgreens Distribution, Dart Container, Lippert Components, Cardinal IG and Owens Corning Fiberglass, and Wikipedia adds Georgia-Pacific, International Paper and Navarro College. Baylor Scott & White Medical Center Waxahachie opened in 2014 on a 51-acre campus. Waxahachie Marketplace, which opened in 2015, and North Grove Business Park on US 77 extend retail along the highway.
Ellis County is crowded in the trades that serve new homes: 62 electrical contractors (1.24 times typical, up 51.2%) and 67 real estate agents (1.21 times, up 86.1%). Restaurants number 99, 35 of them large, a field thinner than the typical county. A modest business can still stand out by naming a specific part of town and a specific service, and by collecting reviews before a larger rival arrives with the new development.
Jobs and industries
Jobs shape budgets, schedules and the services people look for. Here are the six industries that employ the most Waxahachie residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Manufacturing | 3,147 | 14.8% |
| Retail trade | 2,763 | 13% |
| Health care and social assistance | 2,538 | 12% |
| Education | 2,333 | 11% |
| Construction | 1,677 | 7.9% |
| Accommodation and food services | 1,493 | 7% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Who else is in the results
Waxahachie is part of Ellis County, so these rows cover the whole county, which is the smallest unit the Census publishes. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Ellis County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Roofing contractors | 42 | 1.9 | 3.24x |
| Plumbing, heating and air-conditioning contractors | 101 | 4.5 | 1.41x |
| Electrical contractors | 62 | 2.8 | 1.24x |
| Real estate agents and brokers | 67 | 3 | 1.21x |
| Full-service restaurants | 99 | 4.4 | 0.66x |
| Physicians offices | 79 | 3.5 | 0.88x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
Real places
With so much space, residents orient by landmark and by highway, from the Ellis County Courthouse to US 77. These verified places are the ones worth a profile detail, a page mention or a photo.
| Part of town | Why it matters in search |
|---|---|
| Ellis County Courthouse | The Richardsonian Romanesque landmark anchors the square, so nearby shops, law offices and cafes should use it in their directions. |
| Historic Downtown | The Main Street district with locally owned shops and events like Sip 'n Stroll rewards event-aware hours and walking directions. |
| West End Historic District | A 77-acre district on the National Register since 1986 gives home-service pages a recognizable neighborhood to name. |
| Gingerbread Trail | The June home tour sends visitors looking for lunch, parking and nearby lodging within a short walk. |
| Scarborough Renaissance Festival | Eight spring weekends of out-of-town visitors create searches for hotels, food and fuel near the grounds. |
| US 77 | The main thoroughfare, with North Grove Business Park, suits listings that give a cross street and driveway notes. |
| US 287 | The north-side highway serves as a direction reference for businesses on that edge of the city. |
| Waxahachie Marketplace | A shopping center with national anchors where nearby independents compete for the same errand traffic. |
| Lake Waxahachie | Camping and fishing visitors search for bait, supplies and repairs, a good fit for short, seasonal-friendly pages. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Closest Texas matches
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Waxahachie, TX (this city) | 29.7 | 41,801 | $80,044 | 31.9 | 39.8% |
| Texas City, TX | 21.2 | 53,084 | $61,359 | 34.9 | 44.6% |
| Cleburne, TX | 23.7 | 31,849 | $60,929 | 35.2 | 40.4% |
| Lake Jackson, TX | 32.3 | 27,954 | $89,215 | 33.6 | 36.9% |
| Alvin, TX | 23.6 | 27,325 | $68,266 | 33.7 | 43% |
| Lufkin, TX | 32.7 | 34,165 | $57,938 | 33.6 | 46.9% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
What SEO costs
Rates are per month, and you can stop whenever you choose. The first month covers research, an audit and a six-month plan. Book a conversation with our CEO.
FAQ
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page goes into more detail.
A completed profile and a few detailed reviews can change what appears within weeks, while steadier rankings take months and no one can promise a date. A contractor on US 77 or in the West End Historic District often starts by winning searches for its own name, then for the service in a named part of town. Monthly reports track the climb.
Yes. Visitors search Maps for what is open nearby, so we confirm your hours for each festival weekend, add photos of the storefront and keep the profile current. Near the Ellis County Courthouse, a note about parking and the closest cross street prevents lost customers.
Name them if you really go there, since drivers on US 287 reach them easily. Red Oak is 8 miles away, Midlothian 10 and Ennis 13, and customers travel those distances for work and shopping. We write a separate page for each city you cover, so none reads as a copy.
Give the exact address, name the nearest cross street and add one line about the driveway or shared lot. Customers coming from US 287 or Interstate 35E often rely on navigation, and new centers along US 77 can confuse it. Photos of the entrance and a note about landmarks help.
The practice areas you handle, where you are and how to start. Because Waxahachie is the county seat and the Ellis County Courthouse stands on the square, many searches are tied to court matters, and people look for a nearby office they can verify. Staff, fees described plainly and a short intake path matter more than long history.
Keep the profile accurate for the Scarborough Renaissance Festival run in April and May, add photos and answer questions about distance and parking. The mayor has said the festival fills hotels to about 90 to 95% occupancy, so competition for visitors is real. Specific details, such as shuttle options and check-in times, help you stand out.
Mention the neighborhoods you serve as they open, and keep claims factual. The approved Minto Communities plan covers 3,170 acres and 13,270 homes, with construction expected to begin in late 2026. A page for new-home owners can be ready beforehand, then refined with photos and reviews as projects arrive.
Possibly, though the result is outside anyone's control. Assistants repeat facts that appear consistently across the web, such as hours, menu and reviews. We keep yours aligned on your site and directories, so someone asking about dinner near Historic Downtown or the festival grounds sees accurate details about you.
Neighboring cities
The nearest cities, by distance between city centers:
For the county as a whole, our Ellis County page is the better starting point.
Contact us
Tell us which parts of Ellis County you serve and what you sell. Expect a brief written plan in return, priced monthly, with nothing due for setup. Call 610-825-4363 or email hello@getphound.com.