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Get results in days, not monthsResults in days, not monthsAbout 150,000 people a year visit the Ellen Trout Zoo, a number that stands out in a city whose Census count is 34,165 residents. Lufkin draws more than its size suggests: a 1925 theater downtown, two hospitals, a community college and a September forest festival all pull customers from the surrounding counties. A paper mill closed here in 2007, and today health care, at 2,246 workers, heads the resident industry table, ahead of manufacturing at 1,901.
The first month with GetPhound goes to the listings people see first: your Google Business Profile, your Maps pin and directory entries that disagree with each other. Next come pages for each service and each side of the city you reach, from the Pines Theater to the hospital campuses, plus answered reviews and a monthly Search Console summary. There is no setup fee, and you may stop after any month.
Facts and figures
City Search Competition Index
32.7/ 100
Rank 147 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Lufkin with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
The payroll
Brookshire Brothers is headquartered in Lufkin, founded here September 21, 1921, and Wikipedia describes it as owned by its 5,600 employees with 117 locations. Lufkin ISD was the largest employer in a 2019 report, with more than 1,000 people, or 2.34% of city employment. CHI St. Luke's Health Memorial Lufkin and Woodland Heights Medical Center add hospital payrolls, and Angelina College adds a campus. The Southland Paper Mill closed in 2007, so today's customers are paid by services more than by mills.
The Census industry table says the same. Health care and social assistance counts 2,246 residents (14.8%), manufacturing 1,901 (12.5%), retail trade 1,799 (11.9%), education 1,568 (10.3%), accommodation and food services 1,476 (9.7%) and construction 1,195 (7.9%). A plumber, a caterer or a pediatric office should publish pages that match one of those worlds, using the hours and vocabulary its customers use.
Beyond the Texas Forestry Museum, Wikipedia adds that the headquarters of four national forests and two national grasslands in Texas sit in Lufkin, which probably brings visiting staff and contractors who need lodging, meals and equipment. That is analysis, not a counted figure, but it fits a city built around forest products. Suppliers to those crews can write pages that describe the product, the hours and the route, without implying that any agency or employer endorses them.
What people do for work
Jobs shape budgets, schedules and the services people look for. The American Community Survey puts these six industries on top for employed Lufkin residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 2,246 | 14.8% |
| Manufacturing | 1,901 | 12.5% |
| Retail trade | 1,799 | 11.9% |
| Education | 1,568 | 10.3% |
| Accommodation and food services | 1,476 | 9.7% |
| Construction | 1,195 | 7.9% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
The competing field
Lufkin is part of Angelina County, so these rows cover the whole county, which is the smallest unit the Census publishes. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Angelina County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 96 | 11 | 2.73x |
| Full-service restaurants | 48 | 5.5 | 0.82x |
| Insurance agencies and brokerages | 36 | 4.1 | 1.15x |
| Law offices | 35 | 4 | 1.39x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
Local landmarks
Lufkin is a drive-around city, and directions run through its attractions, from the Pines Theater to its two hospital campuses. The nine places below came out of our local research. Mention one on a page only if your business really sits near it or serves the people it draws.
| Part of town | Why it matters in search |
|---|---|
| Texas Forestry Museum | The free museum at 1903 Atkinson Drive, with its logging train and fire tower, gives nearby cafes and gift shops a landmark to put in directions. |
| Ellen Trout Zoo | Opened in 1967 on 15 acres with about 700 animals, the zoo sends family traffic to nearby restaurants, ice cream stands and fuel stops. |
| Pines Theater | The 459-seat theater at 113 First Street South, built in 1925, makes downtown parking and evening hours a real search topic on show nights. |
| Museum of East Texas | Housed in a 1906 church at 503 North 2nd Street, it draws weekday visitors who check hours and parking from a phone. |
| Angelina College | The community college enrolled 3,896 undergraduates in 2023, so campus-side shops can describe how far they are from the main entrance. |
| Texas State Forest Festival | More than 13,000 visitors attend the four-day September event at the Henderson Exposition Center, a window for lodging, food and rental listings. |
| CHI St. Luke's Health Memorial Lufkin | With 279 acute care beds in the 2024 state list, the hospital anchors a medical corridor for clinics, labs and pharmacies. |
| Woodland Heights Medical Center | The 149-bed hospital at 505 South John Redditt Drive is known for cardiac care, a useful reference for nearby specialists. |
| U.S. 59 and U.S. 69 corridor | The two highways bring regional shoppers, so auto, fuel and fast-casual businesses should describe their exit and direction clearly. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is searching
Language matters here more than in most East Texas towns. Spanish is spoken at home by 26.6% of residents, against 17.9% in our typical Texas city, and 14.3% were born abroad (typical: 12%). A contractor, clinic or insurance office whose staff already speak Spanish can turn that fact into pages: translated service descriptions, a bilingual contact line and reviews that mention the language. Done carefully, it separates a listing from the dozens that look identical.
Household budgets are modest. A typical household brings in $57,938, well under the $76,686 of the typical city, and 18% of residents live below the poverty line (typical: 10.8%) while unemployment reads 6.9%. Median home value is $144,400 against $246,300, and 46.9% of households rent, with median rent at $962. Barely one adult in five holds a bachelor's degree (22%, against 31.3%). Plain pages that state what a visit covers, where to park and how to book beat long explanations.
The population barely moved: 34,165 in the ACS count and an estimated 34,181 in 2023, growth of 0.2%. That means customers are mostly people who already live here and already know a few names, so reviews and familiarity count. Just 3.9% of workers stay home (typical: 9.5%) and 7% commute 45 minutes or more, against 15.6%. Median age is 33.6, with 26.5% of residents under 18, so family-oriented services see steady searches.
County business counts show where the crowd is. Angelina County has 96 physicians' offices, 2.73 times the typical density and down 14.3%, along with 48 full-service restaurants (0.82 times typical, up 6.7%), 36 insurance agencies (1.15 times, down 21.7%) and 35 law offices (1.39 times, down 12.5%). None of this describes the city alone; it is the county's mix. For medical practices in particular, a distinct page for each service and a steady flow of answered reviews are the way to be seen at all, because the usual generic listing simply blends into the crowd.
The plan
26.6% speak Spanish
With 26.6% of residents speaking Spanish at home, a business with Spanish-speaking staff can translate its main service page, have a native speaker proof it and add Spanish phrases to its profile. Calls over a few months show whether more pages are worth the effort.
279 and 149 beds
Clinics, labs and therapists near CHI St. Luke's Health Memorial Lufkin and Woodland Heights Medical Center can publish one page per specialty with accepted ways to schedule and entrance photos. That separates them from the 96 physicians' offices in the county.
Texas State Forest Festival
Lodging, food and rental businesses can update Google Business Profile hours and photos before the Texas State Forest Festival, which draws more than 13,000 visitors. A short page on parking and distance helps first-time guests.
Family and evening traffic
Cafes and shops near the Ellen Trout Zoo and the Pines Theater can post seasonal hours and event nights. About 150,000 annual zoo visitors make a complete listing worth the time.
By service and side of town
Construction employs 1,195 residents and Angelina County is thick with other trades, so contractors need pages for each job type and each part of Lufkin they reach. Our RankGuarantee™ method builds those pages with real streets, photos and finished work.
In slow-growth markets
With population growth of just 0.2%, the customers are mostly people who already live here. Asking for reviews after each job and answering every one is a durable way to win them, and the monthly report tracks the response.
These ideas follow Lufkin's numbers and places, from the Pines Theater to the hospital corridors. The first month is usually listing repair and the pages visitors land on first, and the work then widens by service and area.
Closest Texas matches
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Lufkin, TX (this city) | 32.7 | 34,165 | $57,938 | 33.6 | 46.9% |
| Cleburne, TX | 23.7 | 31,849 | $60,929 | 35.2 | 40.4% |
| Sherman, TX | 26.9 | 44,052 | $58,020 | 35.3 | 47.8% |
| Texas City, TX | 21.2 | 53,084 | $61,359 | 34.9 | 44.6% |
| Alvin, TX | 23.6 | 27,325 | $68,266 | 33.7 | 43% |
| Greenville, TX | 17.5 | 28,923 | $60,510 | 35.3 | 50% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
Rates are per month, and you can stop whenever you choose. The first month covers research, an audit and a six-month plan. Book a conversation with our CEO.
FAQ
Nothing is annual and nothing is a project fee. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Setup is not charged, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page goes into more detail.
Rankings cannot be scheduled, and Angelina County has 96 physicians' offices and 36 insurance agencies competing for similar searches. Narrow pages, such as one for a single procedure, can respond sooner than a broad page. The monthly report shows which pages brought calls, which is a better measure than a rank tracker.
Yes, especially on show nights at the Pines Theater, when people check parking and hours on a phone. Accurate hours, photos of the dining room and replies to reviews help a downtown listing beat chain locations on the highway. A short post before an event gives the profile something fresh.
No, they are separate markets. Nacogdoches sits 21 miles away and Huntsville 65, and a shopper in either compares different businesses. Give each its own page naming local landmarks, and keep the Lufkin page about Angelina County.
It is worth a test, since 26.6% of residents speak Spanish at home. Translate your main service page, have a native speaker check it and watch calls for a few months. If it works, add pages for your next two services.
The service, the address, the hours and how to book, plus a photo of the entrance and a note on parking. Say how far you are from Woodland Heights Medical Center or CHI St. Luke's Health Memorial Lufkin, but do not imply a referral relationship unless one exists.
It can, for a few days. The Texas State Forest Festival draws more than 13,000 visitors, and many search for food, lodging and parking. Update hours, add a festival-week post and keep the usual pages steady. After the event, the profile returns to its normal routine.
As landmarks, yes. Say you are a few blocks from the Texas Forestry Museum or on the way to the Ellen Trout Zoo, and keep the rest about your own service. Avoid logos or wording that suggests the attraction recommends you.
Often more than in a boomtown, because share matters. Lufkin grew 0.2% to an estimated 34,181 people, so new customers rarely arrive on their own. Better listings, reviews and service pages win the existing shoppers, and the report shows whether calls rose month to month.
The area around Lufkin
Straight-line distances run from one city center to the next:
Looking at all of Angelina County? Read the Angelina County SEO page instead.
Let us know
Name what you sell and which side of Angelina County you serve. We will reply with a plain outline of how SEO services for Lufkin businesses like yours could run, with nothing due at the start. Call 610-825-4363 or email hello@getphound.com.