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Get results in days, not monthsResults in days, not monthsMidland sits 40 miles west and Odessa 56, both many times larger, yet Big Spring keeps a set of anchors that belong only to it: a veterans' medical center serving 33 counties, a refinery built in 1929, a community hospital, Howard College and a former pilot-training base that is now an airpark and museum. Residents search for what is near their homes and jobs, and the people who drive in on Interstate 20 search for how to get here.
GetPhound writes service pages in plain words for Big Spring businesses, tunes Google Maps listings from Comanche Trail Park to the VA hospital and states each company's basic facts clearly enough for search engines and AI assistants to repeat. The arrangement is month to month, with no contract, and a report from Search Console and Analytics lands in your inbox every month.
Facts and figures
City Search Competition Index
24.8/ 100
Rank 170 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Big Spring with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is searching
Median household income is $65,418, a bit under the $76,686 midpoint of Texas cities in our study, and the median home value of $127,600 is half of $246,300. Rent runs $995 a month and 38.2% of households rent. Only 12.2% of adults hold a bachelor's degree and 2.3% of workers work from home, so most customers are away at a job site or a clinic all day and search on a phone, in plain language, at lunch or after work. Short pages with a phone number near the top serve them.
Be honest about size: the Census survey counts 25,949 residents, while the 2023 estimate is 22,373, down 15% from the 2020 base. A market that is flat or shrinking rewards the businesses that are easiest to find and trust, because new customers come from taking share and not from arrivals. Reviews, accurate hours and a page for each service count for more than any slogan.
Spanish is spoken at home by 29.5% of residents, against 17.9% in the typical Texas city, and 11.8% were born abroad. Repair shops, clinics, dentists, tax preparers and restaurants reach a large audience with Spanish pages written by a fluent person, kept beside the English pages and showing the same address, hours and services.
About 13.9% of workers commute 45 minutes or more, which may point to jobs in Midland or Odessa, and the city covers only 19.138 square miles at 1,356 residents per square mile. For households that spend part of the week elsewhere, a local business wins by being easy to reach on evenings and weekends, so listings should show those hours exactly.
What a plan emphasizes
Near the VA medical center
Pharmacies, therapists, lodging and restaurants near the George H. O'Brien Jr. VA Medical Center write pages that say how far they are, how to find the entrance and when they open, with no suggestion of a link to the VA. Veterans traveling from far counties look for exactly those details.
Exits 174 to 182
Fuel stops, motels, restaurants and repair shops in a city of 25,949 residents along Interstate 20 keep Google Maps hours, photos and amenities current, and each writes a short page that names its exit. A traveler picks from the first complete listing, and an exit number is what a driver types.
Howard County categories
Howard County has 13 electrical contractors at 1.9 times the typical density, 9 accounting and CPA firms at 2.43 times and 12 insurance agencies. A firm in a field that size gains from one clear page per service, photos of local work and reviews that name the job.
For 29.5% Spanish at home
Because 29.5% of residents speak Spanish at home, auto, dental, tax and home-repair companies add Spanish versions of their main service pages and answer reviews in both languages. The pages carry the same facts as the English ones and are checked by a fluent reader.
History and recreation
Hangar 25 Air Museum, the Heritage Museum of Big Spring, the Potton House, Comanche Trail Park, Big Spring State Park and Moss Creek Lake bring day visitors who want food, fuel and rooms. A short page that says how far a business is from each place, with correct hours, catches those searches.
Oil, gas and wind
With 1,201 resident workers in mining and oil and gas and the Delek Big Spring Refinery standing since 1929, welders, safety trainers, truck repair shops and uniform suppliers publish pages by service, with response areas and hours. Buyers in these trades want specifics, not slogans.
In a smaller market with a handful of strong anchors, such as the Delek Big Spring Refinery and Howard College, a plan wins by being specific about each one and honest about the rest.
Who is buying
Resident workers are concentrated in health care and social assistance (1,861 people, 19%), mining and oil and gas (1,201, 12.2%), retail trade (962, 9.8%), manufacturing (742, 7.6%), accommodation and food services (722, 7.4%) and education (657, 6.7%). Health care is the largest field by far, which is unusual for a refinery town, and it ties neatly to the VA medical center and Scenic Mountain Medical Center.
The Delek Big Spring Refinery, built in 1929 and bought by Delek in 2017, employs about 230 people by the company's own count. Big Spring Independent School District serves most of the city, Howard College serves the whole county, and the Panther Creek Wind Farm and a 1999 wind-tower project mark the wind industry's arrival. Each of these buys supplies, food, repairs and professional help locally.
In Howard County, 28 full-service restaurants (up 12%) are the biggest category, followed by 13 electrical contractors, 12 insurance agencies and 9 accounting firms. These are county figures, but they show a field small enough that a firm with the clearest pages and the freshest reviews can lead it.
What people do for work
The work people do affects when they search and how much they can spend. The American Community Survey puts these six industries on top for employed Big Spring residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 1,861 | 19% |
| Mining and oil and gas | 1,201 | 12.2% |
| Retail trade | 962 | 9.8% |
| Manufacturing | 742 | 7.6% |
| Accommodation and food services | 722 | 7.4% |
| Education | 657 | 6.7% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Who else is in the results
Big Spring is part of Howard County, so these rows cover the whole county, which is the smallest unit the Census publishes. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Howard County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Full-service restaurants | 28 | 9.2 | 1.36x |
| Electrical contractors | 13 | 4.3 | 1.9x |
| Insurance agencies and brokerages | 12 | 3.9 | 1.09x |
| Accounting and CPA firms | 9 | 2.9 | 2.43x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
On the map
Across 25,949 residents, people give directions by parks, museums, a college and two hospitals, and pages that repeat those names match their words.
| Part of town | Why it matters in search |
|---|---|
| Comanche Trail Park | A 400-acre park around the historic spring, with a limestone amphitheater and an 18-hole golf course, where events send people looking for food and parking. |
| Big Spring State Park | At 1 Scenic Drive on a limestone cliff, a stop for travelers and local families who search for picnic supplies, gas and ice. |
| Hangar 25 Air Museum | At 1911 Apron Drive on the old Webb Air Force Base, a destination for aviation fans who also search for lunch and lodging. |
| Heritage Museum of Big Spring | A 13,000-square-foot museum at 510 Scurry Street with oil industry exhibits, close to downtown eateries and shops. |
| Howard College | A 120-acre campus founded in 1945, bringing students, staff and visitors who search for food, books and car repair. |
| George H. O'Brien Jr. VA Medical Center | The main VA hospital for 33 counties, whose patients and families search for rooms, meals and pharmacies close by. |
| Scenic Mountain Medical Center | A community hospital at 1601 West 11th Place, around which clinics, therapy and caregiver searches gather. |
| McMahon-Wrinkle Airport | The former Webb airfield, now general aviation and an industrial park, which draws pilots, deliveries and contractors. |
| Moss Creek Lake | A 400-acre recreation area with a beach, RV park and campsites, where campers search for ice, bait and groceries. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Texas cities that look alike
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Big Spring, TX (this city) | 24.8 | 25,949 | $65,418 | 36.9 | 38.2% |
| Alvin, TX | 23.6 | 27,325 | $68,266 | 33.7 | 43% |
| Portland, TX | 27.1 | 20,130 | $83,493 | 34.2 | 34.4% |
| Lake Jackson, TX | 32.3 | 27,954 | $89,215 | 33.6 | 36.9% |
| Cedar Hill, TX | 61.2 | 48,733 | $84,132 | 35.3 | 29.6% |
| Cleburne, TX | 23.7 | 31,849 | $60,929 | 35.2 | 40.4% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
Rates are per month, and you can stop whenever you choose. Keyword research, a site audit and the six-month plan are done in month one. Call our CEO to talk through the options.
FAQ
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. The plan cards above say what each one covers, and the pricing page has the full breakdown.
Searches that combine a service with an exit number or a landmark can start to move in weeks, while broad searches across Howard County take months. We do not promise a date. The monthly report from Search Console and Analytics shows impressions, calls and direction requests, so you can see whether travelers are finding you.
It does, because drivers in Howard County decide where to stop on a phone and tap the closest complete listing. A restaurant along the exits from 174 to 182 should show its exit, photos of the building and parking, a menu link and exact hours, and answer reviews promptly. A short page that names the exit supports it.
Yes, as a landmark and a distance, for instance how many minutes away you are from the George H. O'Brien Jr. VA Medical Center. Never imply any link with the VA or its staff. Veterans traveling in search for the nearest option, so directions, parking and hours do the work.
With a listing and a short page that say how far you are from Hangar 25 Air Museum at 1911 Apron Drive, what time you open and whether groups can be seated. People who finish a visit search for lunch within a few minutes, so a clear distance is the strongest detail.
Specifics, in a county of 30,554 people: a page for each kind of job, photos of work done in town, reviews that name the problem solved, and a service area that is easy to read. In a small field the firm that explains itself best is often the one chosen, and a complete Maps listing backs that up.
Usually yes, because many companies serving the Delek Big Spring Refinery and oilfield crews also repair vehicles, supply parts or provide food for families. Separate pages for crews and for households let each buyer see the right hours, response times and scope, and let the report show which group calls.
It changes the goal, not the method. With 22,373 residents in the 2023 estimate against 25,949 in the survey, growth will not carry a business, so the job is to be the clearest choice: better reviews, accurate hours, a page for each service and a listing that answers questions before a customer calls.
Neighboring cities
Straight-line distances run from one city center to the next:
For the county as a whole, our Howard County page is the better starting point.
Contact us
Tell us who stops at your door, whether travelers from Interstate 20, patients at Scenic Mountain Medical Center or students from Howard College, and what they ask first. We will send a short outline of the pages and listings that would answer those questions in search. Call 610-825-4363 or email hello@getphound.com.