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Get results in days, not monthsResults in days, not monthsFour numbers frame this market. Pantex employed 4,626 people in 2024, about 14 million acres of farmland surround the city, roughly a quarter of the nation's beef supply is processed in the area, and 200,360 residents live inside the city limits. The audience for a local business is therefore larger and more mixed than the resident count suggests: plant workers, ranch suppliers, hospital visitors and travelers on old Route 66 all search from the same kind of phone.
GetPhound writes service and area pages for Amarillo companies, keeps Google Maps listings accurate from the Route 66 Sixth Street Historic District to Amarillo College and lays out business facts so search engines and assistants quote them correctly. No contract is signed; billing runs monthly, and a Search Console and Analytics report comes with every invoice.
Facts and figures
City Search Competition Index
69.5/ 100
Rank 36 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Amarillo with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is buying
Among Amarillo's 200,360 residents, health care and social assistance employs 13,634 workers (14.1%), manufacturing 11,389 (11.8%), retail trade 11,384 (11.7%), accommodation and food services 8,350 (8.6%), education 7,963 (8.2%) and construction 7,851 (8.1%). Manufacturing sits second, behind only health care, which fits a city with a weapons plant, a helicopter assembly line and a meatpacking base.
Pantex is the primary US facility for assembling and disassembling nuclear weapons, on 16,000 acres about 20 miles northeast of Amarillo in Carson County, and its 4,626 employees in 2024 made it the Texas Panhandle's largest employer. Bell Helicopter Textron opened an assembly plant near the airport in 1999 for the V-22 Osprey, and Amarillo National Bank is listed among the major employers. Baptist St. Anthony's and Northwest Texas Healthcare System appear on a 2005 list of the largest employers with Amarillo ISD, the City of Amarillo and Amarillo College.
Agriculture is the other pillar. The Texas Cattle Feeders Association is headquartered in Amarillo, the Amarillo Livestock Auction meets on Tuesdays on Bull Road, and about 14 million acres of corn, wheat and cotton land surround the city. Amarillo carries the nickname Helium Capital of the World, though that industry declined after federal privatization in the late 1990s. For a supplier, a repair shop or a restaurant, these employers are neighbors worth naming.
Workforce profile
The work people do affects when they search and how much they can spend. The American Community Survey puts these six industries on top for employed Amarillo residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 13,634 | 14.1% |
| Manufacturing | 11,389 | 11.8% |
| Retail trade | 11,384 | 11.7% |
| Accommodation and food services | 8,350 | 8.6% |
| Education | 7,963 | 8.2% |
| Construction | 7,851 | 8.1% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
The competing field
Amarillo is part of Potter County, so these rows cover the whole county, which is the smallest unit the Census publishes. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Potter County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 179 | 15.6 | 3.88x |
| Law offices | 103 | 9 | 3.12x |
| Insurance agencies and brokerages | 67 | 5.8 | 1.62x |
| General automotive repair | 47 | 4.1 | 1.59x |
| Full-service restaurants | 119 | 10.4 | 1.55x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
On the map
With 200,360 residents spread over 103.615 square miles and two counties, people place themselves by landmark, and these names show up in how people ask for directions.
| Part of town | Why it matters in search |
|---|---|
| Cadillac Ranch | Ten buried Cadillacs along Interstate 40, created in 1974 and moved in 1997, a photo stop that sends visitors searching for food and fuel. |
| Route 66 Sixth Street Historic District | The old highway's Amarillo strip of service stations, a fire hall and Spanish Revival and Art Deco buildings attracts travelers who search for cafes and antiques. |
| Big Texan Steak Ranch | Opened in 1960 on Route 66 and known for its 72-ounce steak, it anchors searches for dinner and lodging along the highway. |
| Hodgetown | A 6,631-seat downtown ballpark opened in 2019 for the Amarillo Sod Poodles, which pushes fans toward nearby restaurants and parking on game nights. |
| Amarillo College | Six campuses, including a 42-acre West Campus near the hospital district, send students and staff searching for food, books and repairs. |
| Eastridge | A neighborhood with many immigrants from Vietnam, Laos and Burma, where groceries, tax help and clinics may need pages in more than one language. |
| Polk Street | Historic downtown buildings and homes that Center City of Amarillo is working to revitalize, a good base for offices, galleries and lunch spots. |
| Amarillo Civic Center | Host of the World Championship Ranch Rodeo each November, so lodging, boots and meals peak for a few days. |
| Tri-State Fair and Rodeo | A September tradition since 1921 that pulls visitors from three states into the third week of the month. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Search habits
The median household earns $60,628 against $76,686 for the typical Texas city in our study, the median home value is $172,700 against $246,300 and the median rent is $997. About 40.4% of households rent, and 25.2% of adults hold a bachelor's degree, below the 31.3% of the typical city. These are practical buyers who compare quotes and read reviews, and who often want a business that explains what a job includes before it begins.
The median age is 34.4, close to the 35.2 of the typical city, though 14.5% of residents are 65 or older against 12.6%. Unemployment is 3.5% and 15.5% live below the poverty line. Health care, home repair, auto service, legal and financial searches come from every age group, so pages that avoid jargon work for the whole city.
Just 4.9% of workers work from home and 6.2% commute 45 minutes or more, against 9.5% and 15.6% for the typical city, in a place of 1,934 residents per square mile. People leave for work, shop near the route they already drive and search on their phones in short breaks. A listing that shows a clear map pin, parking and open hours matters more than a long explanation.
Spanish is spoken at home by 17.8% of residents and 11.4% were born abroad, about the same as the typical Texas city. The population count of 200,360 is nearly flat, with a 2023 estimate of 202,408, a gain of 1% since 2020. Where a business serves Spanish-speaking or other communities, such as the Eastridge neighborhood, separate pages written by a fluent person help, and each should repeat the same address and hours.
What a plan emphasizes
Physicians, law and insurance
Potter County has 179 physicians' offices at 3.88 times the typical density, 103 law offices at 3.12 times and 67 insurance agencies at 1.62 times. A practice stands out with one page per service, biographies of real people, plain intake steps and reviews that mention the work, especially near the Amarillo College West Campus and hospital district.
Cadillac Ranch and Big Texan
Cafes, motels, antique stores and gas stations near Cadillac Ranch, the Route 66 Sixth Street Historic District and the Big Texan Steak Ranch keep hours, photos and parking notes current in Google Maps. Travelers search by phone for the nearest open door, and a listing with fresh photographs earns the stop.
Hodgetown, Civic Center, fair
Restaurants and parking operators around Hodgetown, the Amarillo Civic Center and the Tri-State Fair and Rodeo post event-day hours and update listings for the weeks when the crowds arrive, such as the World Championship Ranch Rodeo in November. After each event the listing returns to its everyday hours.
Cattle, grain and parts
With the Texas Cattle Feeders Association based here and the Amarillo Livestock Auction on Bull Road, suppliers in Potter County of feed, trailers, parts and veterinary service publish one page per product line and the counties they serve. Ranchers phone first, so the number should lead each page.
Two counties, one city
Amarillo straddles Potter County and Randall County, so contractors and mobile services write area pages for each half and for Canyon, 15 miles south in Randall County. Real job photos and typical travel times tell a customer that the crew really comes to their side of town.
Eastridge and Spanish at home
Businesses serving Eastridge, where many residents came from Vietnam, Laos and Burma, or serving Spanish speakers, add pages in those languages only when staff can answer in them. A page that promises a language nobody speaks does more harm than no page.
With a trade area that spans Potter County and Randall County and reaches into two other states, the work is split by customer type and by place.
Peer cities
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Amarillo, TX (this city) | 69.5 | 200,360 | $60,628 | 34.4 | 40.4% |
| Tyler, TX | 62.3 | 106,440 | $63,056 | 34.9 | 45.1% |
| Beaumont, TX | 39.1 | 114,573 | $53,745 | 35.5 | 45.6% |
| San Angelo, TX | 60.2 | 99,422 | $65,040 | 34.7 | 36% |
| Wichita Falls, TX | 36.8 | 102,482 | $55,584 | 32.8 | 43.7% |
| Longview, TX | 63.8 | 82,176 | $61,003 | 35.1 | 46.6% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Monthly rates
All plans bill monthly. No setup fee, no contract, no annual term. The first month covers research, an audit and a six-month plan. Pick a time with our CEO.
Straight answers
Billing is monthly on every plan. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. The plan cards above say what each one covers, and the pricing page goes into more detail.
Searches that pair a service with a neighborhood can begin to move in weeks, while broad searches against 179 physicians' offices or 103 law offices in Potter County usually take months. No date is promised. The monthly Search Console and Analytics summary shows which pages bring visits so you can decide where to add effort.
Yes, since travelers search by phone for the closest open place. Keep hours exact, add recent photos of the dining room and the sign, pick precise categories and reply to reviews. A short page on how to reach you from Interstate 40 and the Route 66 Sixth Street Historic District helps a first-time visitor decide.
Write one page for each half of the service area in Potter County and Randall County, with the neighborhoods, typical response times and photographs of real jobs, and keep a single honest address on the Google listing. Customers in southern Amarillo and in Randall County often search with different place names, so the pages should use the names they use.
Update hours and parking notes a few days ahead of home games at Hodgetown, whose 6,631 seats fill a downtown block, and ahead of the Tri-State Fair and Rodeo in September. Post a photograph of the menu or the line, then restore normal hours so everyday visitors are not misled after the crowds leave.
The products by name, the brands carried, delivery area, hours around the Amarillo Livestock Auction on Tuesdays and a phone number at the top. With about 14 million acres of farmland around the city, buyers search for parts and supplies by specific item, so a page for each item type outperforms a general catalog.
It can with clarity. Potter County's 179 physicians' offices make general pages blend together, so a page for each service, a plain explanation of insurance accepted, clinician bios and real patient reviews carry more weight. Describe parking and directions from the Amarillo College West Campus area, and never imply a tie to any hospital system.
Yes, because a steady market of 200,360 residents rewards the business that is easiest to choose. With a 2023 estimate of 202,408, growth comes from taking a larger share, which means complete listings, useful pages and recent reviews, plus the travelers and regional shoppers who arrive from three states.
Nearby
The nearest cities, by distance between city centers:
Looking at all of Potter County? Read the Potter County SEO page instead.
Contact us
Let us know what you offer, which side of town you serve and who usually finds you from out of town, whether from the Amarillo College area or along Route 66. We will send a short outline of the pages and listings that would meet them along the way. Call 610-825-4363 or email hello@getphound.com.