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Get results in days, not monthsResults in days, not monthsBoerne's population rose 21.9% from 2020 to 2023, to an estimated 21,774, and the people arriving are searching before they ever walk down Main Street. They compare plumbers, dentists, agents and restaurants on a phone, from homes valued at a median of $398,500. For a local company, the Google result often decides whether a new neighbor ever meets you.
GetPhound builds the location pages, Google Maps listings and plain business facts that make companies in Boerne easy to find, from the shops around Main Plaza to the trades that visit homes across Kendall County. Reports arrive monthly, billing is month to month and there is no setup fee.
The data
City Search Competition Index
73/ 100
Rank 24 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Boerne with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Around town
Boerne's 18,475 residents live on 11.712 square miles along Cibolo Creek, and they describe the town with landmarks more than street numbers. Pages and listings that use the same names match how customers search and give directions.
| Part of town | Why it matters in search |
|---|---|
| Main Plaza | The plaza at 100 N. Main Street where Boerne Market Days fills the second weekend of every month, so searches for food, parking and shop hours jump on those Saturdays and Sundays. |
| Hill Country Mile | The nickname for historic Main Street, a walking stretch of a little over a mile with antiques, galleries and boutiques, which shops can echo in their own descriptions. |
| Cibolo Center for Conservation | More than 100 acres of trails and the historic Herff-Rozelle Farm, a draw for walkers and families who also look for lunch, coffee and gear nearby. |
| Boerne City Lake Park | A lake of about 100 acres with hiking trails and no motorized boats, a weekend stop for fitness, outdoor-gear and family searches. |
| Kendall County Courthouse | The limestone courthouse of 1870 is a downtown landmark and a handy reference point in directions for law, title and real estate offices. |
| Cascade Caverns | A show cave about 3 miles south of town, open to tours since 1932, so visitors may search for lunch or lodging before and after a visit. |
| Cave Without a Name | A second show cave 10 miles northeast, open since 1939, with concerts in its Throne Room capped at 200 people, which sends evening visitors looking for dinner. |
| Guadalupe River State Park | A state park in Kendall County that opened in 1983, a day-trip reason for lodging, outfitter and restaurant searches in Boerne. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is searching
A bachelor's degree or higher is held by 45% of Boerne adults, against 31.3% in the typical Texas city of our set, and median household income is $82,982 against $76,686. Unemployment is 2.5%. Buyers with that profile read before they call: they open a few tabs, check reviews and look for the page that answers their exact question. A service page that says what you do, where you work and how booking happens beats a general brochure.
Some 15.5% of workers here work from home, compared with 9.5% in the typical city, so weekday searches for a repair visit, a cleaner or a lunch order come from people who are home to answer the door. Commutes of 45 minutes or more are 14.7% of workers, close to the typical 15.6%, which splits the day between residents who stay local and residents who leave town for work.
Housing sets the pace. Median rent is $1,453 against $1,313 for the typical city, and renters are 40.6% of households, a little above the typical 38%. That keeps movers, cleaners, handymen and landscapers busy. Residents 65 or older are 17.6% of the city against 12.6%, so health care, home help and financial planning deserve pages of their own.
Boerne also draws from beyond its borders. Boerne ISD reaches into Bexar and Comal counties and includes Fair Oaks Ranch and Scenic Oaks, so a customer who says Boerne may live outside the city limits. Pages that name the neighborhoods and roads you serve catch those searches, while one generic page catches only part of them.
What the plan covers
For 21,774 residents
In a city that grew 21.9% in three years, plumbers, electricians, remodelers, movers and landscapers need pages written for people who have just arrived: what to book first in a new home, how scheduling works and which neighborhoods you serve. A newcomer's first search often produces the business that wins them for years, and a page for Helotes or other nearby places helps a company that works beyond town.
Visitors on the second weekend
Shops, galleries and restaurants along the Hill Country Mile update hours, photos and offers before Boerne Market Days at Main Plaza, because visitors search on their phones while they stroll. Accurate weekend hours on the map listing matter more than a long description.
17.6% are 65 or older
Health care, home-help, estate-planning and financial firms get plain-language pages that explain each service, show where to park and make phone and online booking equally easy. With 17.6% of residents 65 or older, many of these searches come from adults who want to talk before they decide, and from adult children searching for a parent.
Agents, doctors and lawyers
Real estate agents, physicians' offices and law offices compete in fields that Kendall County data put at 3.26, 2.85 and 2.2 times the typical density. Those firms need pages by neighborhood and by service, not one page that lists everything, plus reviews that name the work performed.
Cibolo, City Lake, Cascade
Hotels, cafes, outfitters and bike shops near the Cibolo Center for Conservation, Boerne City Lake Park and Cascade Caverns can build pages around the day trip: where to park, how long a visit takes and what is open afterward. They answer the questions an out-of-town family types the night before.
Weekday service demand
With 15.5% of Boerne workers at home, calls for a plumber, an electrician or a quick lunch can come at any hour of a weekday. Listings that show true weekday hours and a page that explains same-day booking win those searches.
With the population up 21.9% from 2020 to 2023, a local SEO plan for Boerne companies has to serve newcomers, weekend visitors and long-time residents at once. Here is where we would begin.
Who is buying
By headcount, the largest local fields are health care and social assistance (1,086 workers, 12.4%), finance and insurance (953, 10.9%), other services such as repair, personal care and nonprofits (813, 9.3%), education (790, 9%), administrative and support services (736, 8.4%) and professional, scientific and technical services (734, 8.4%). That spread of office and personal-service work explains why Boerne and the rest of Kendall County have so many small practices and studios that live on referrals and search.
The Boerne Kendall County Economic Development Corporation lists Boerne ISD, H-E-B, Kendall County government, the City of Boerne, Toyota of Boerne, Walmart, Albany Engineered Composites, Cordillera Ranch and Mission Pharmacal among the county's largest employers. Boerne ISD runs Boerne High School and Samuel V. Champion High School, and earned an A rating from the Texas Education Agency for 2021-2022. Their staff and the families around the schools form a steady base for local services.
County data show how crowded some fields are in Kendall County: 41 real estate agents and brokers at 3.26 times the typical county density (up 141.2%), 58 physicians' offices at 2.85 times and 32 law offices at 2.2 times. Nearly all are small firms with no large chains, so the contest is between neighbors, and a firm with clear service pages, complete listings and recent reviews can stand out.
Jobs and industries
Jobs shape budgets, schedules and the services people look for. Here are the six industries that employ the most Boerne residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 1,086 | 12.4% |
| Finance and insurance | 953 | 10.9% |
| Other services (repair, personal care, nonprofits) | 813 | 9.3% |
| Education | 790 | 9% |
| Administrative and support services | 736 | 8.4% |
| Professional, scientific and technical services | 734 | 8.4% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Rivals by business type
Boerne is part of Kendall County, so these rows cover the whole county, which is the smallest unit the Census publishes. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Kendall County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Real estate agents and brokers | 41 | 8.1 | 3.26x |
| Physicians offices | 58 | 11.5 | 2.85x |
| Full-service restaurants | 34 | 6.7 | 1x |
| Law offices | 32 | 6.3 | 2.2x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
Peer cities
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Boerne, TX (this city) | 73 | 18,475 | $82,982 | 38.3 | 40.6% |
| Angleton, TX | 31.7 | 19,452 | $77,235 | 37.4 | 35.5% |
| Weatherford, TX | 40.8 | 32,168 | $78,765 | 38 | 34.9% |
| Lockhart, TX | 15.8 | 14,463 | $68,270 | 38.6 | 38.4% |
| Azle, TX | 51.3 | 13,409 | $83,081 | 36.9 | 25.5% |
| Benbrook, TX | 57.3 | 24,366 | $80,971 | 38.3 | 32.1% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
What SEO costs
All plans bill monthly. No setup fee, no contract, no annual term. The first month covers research, an audit and a six-month plan. Pick a time with our CEO.
Straight answers
Billing is monthly on every plan. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Nothing is billed to start, and a managed website comes with Gold and Platinum. What each plan includes is listed higher on this page, and the pricing page has the full breakdown.
Narrow searches such as a service plus a neighborhood name can begin to move within weeks, while broad searches across Kendall County and Bexar County take months. A fixed date would be a guess, so the monthly report from Search Console and Analytics shows impressions, calls and forms and lets you follow the trend.
It helps most when the details are exact: the right category, true weekend hours, current photos and reviews that mention the street. Visitors who stroll the Hill Country Mile search for what is open now on their phones, and the map listing is often the first thing they see.
We do. Many Boerne firms in Kendall County serve customers in Kerrville or around Canyon Lake, and each place has its own page here. Separate pages let each audience see its own roads and landmarks, and each listing keeps one true address.
It does, in a helpful way. The Boerne ISD area includes Fair Oaks Ranch and Scenic Oaks, so many customers call themselves Boerne residents without living inside the city. We name the neighborhoods and roads you serve on each page and keep the address on your Google listing true to your real location.
For lodging, food and gear shops, yes. Cascade Caverns has offered tours since 1932 and Cave Without a Name since 1939, so out-of-town families plan these trips online. A page that says how far you are and when you open turns that planning into a visit.
By being specific. Pages by neighborhood and price range, a full profile with recent reviews and answers to the questions buyers really ask beat a generic homes-for-sale page. Kendall County has 41 agents and brokers, nearly all small firms, so a clear point of view counts.
Pages that answer first-month questions do the work: how to book, what a first visit includes and what to prepare. With the population up 21.9% since 2020, a steady flow of households is making these choices right now, and clear pages and fresh reviews are what they find.
Often, because 7,365 housing units and a median home value of $398,500 mean steady upkeep and remodeling work, and a household with a degree tends to research first. One page per service, a complete profile and reviews that name the job give a small crew a fair chance next to larger San Antonio companies.
The area around Boerne
The nearest cities, by distance between city centers:
For the county as a whole, our Kendall County page is the better starting point.
Contact us
Tell us whether you serve newcomers, Main Plaza visitors or both. We will send a plain outline of how each group would find you. Call 610-825-4363 or email hello@getphound.com.