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Get results in days, not monthsResults in days, not monthsSelma has two faces, and a search plan has to speak to both. One is a stagecoach stop restored from 1849, a horse track that opened in 1995 and a country dance hall that is still open. The other is Interstate 35, where Ben E. Keith Foods moved its South Texas regional headquarters and distribution center in 2019, with more than 700,000 square feet and more than 750 employees, and where O'Reilly Auto Parts opened a 375,000-square-foot distribution center in 2016. The city grew from 5,540 residents in 2010 to 10,952 in 2020, and the Census estimate for 2023 is 11,748.
GetPhound builds the pages, Google Maps listings and clear business facts that let companies reach both audiences, the buyers on Corporate Drive who work near the warehouses and the young families who live here. Reports come monthly, billing is month to month and there is no setup fee.
Facts and figures
City Search Competition Index
53.8/ 100
Rank 98 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Selma with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is searching
Selma's households look different from the typical Texas city in our set. The median age is 32.6 against 35.2, 41.4% of adults hold a bachelor's degree or more against 31.3%, and median household income is $95,692 against $76,686. Residents 65 or older are only 8.2% against 12.6%, while children under 18 are 27.7% against 25.9%. These are buyers who research on a phone, compare several providers and expect a booking link, so pages that load fast and answer questions win.
Housing costs run above the typical city, with a median home value of $262,000 against $246,300 and median rent of $1,739 against $1,313. Renters are 44.1% of households. That mix produces demand for movers, cleaners, pediatric and family dentistry, childcare and home services, and it means a young household that just signed a lease or a mortgage is looking for a dozen providers at once.
A larger share of residents works from home here: 16.7% against 9.5% typically. Those workers are at home on weekdays, so searches for a plumber, an air-conditioning visit or a lunch delivery can come at any hour, not only after five. Commutes of 45 minutes or more are 16% of workers, close to the 15.6% typical share, which keeps the I-35 corridor busy in the morning and evening.
Geography is unusual. Selma lies in three counties, Bexar, Guadalupe and Comal, and is served by three school districts: Judson ISD, Comal ISD and Schertz-Cibolo-Universal City ISD. A neighbor's county, school and ZIP code may differ from yours, so pages should state the actual address and avoid assuming that everyone shares a county.
What the plan covers
Around Corporate Drive
Uniform, pallet, safety-supply, trucking-repair and staffing companies along Corporate Drive get pages written for the people who buy for a distribution center, with service areas, lead times and ordering steps. A buyer searching from a warehouse office wants specifics, not a brochure.
Before the 2027 opening
Therapists, pharmacies, imaging centers, caregivers and lunch spots near Retama Parkway and Lookout Road can start building pages and reviews now. The hospital, with 166 beds planned and 1,000 jobs expected, will create new search habits, and a business already established will have a head start.
For 27.7% under-18 residents
Pediatric offices, childcare, tutoring and home-service companies near Stage Stop Park get pages built around families with young children, with clear scheduling, weekday evening hours and plain-language prices. The city said in 2023 that residential land was nearly used up, so the households already here, and those who arrive in the homes still being finished, search for everything at once.
Bexar, Guadalupe and Comal
For businesses that serve customers in three counties, we build separate pages by real service area and avoid claiming one county as the whole market. A plumber in Selma may work in Schertz or Cibolo as easily as in Bexar County.
Festivals and amphitheater nights
Restaurants, rides, lodging and parking businesses near Retama Park update hours and offers before events such as the Big Texas Fun Crawfish Festival. People who search on the day look for what is open and close, so accuracy beats long descriptions.
Moving in near I-35
Newcomers ask assistants for a doctor, a school, a vet or a plumber near Interstate 35. We organize details so hours, services and exits 173 and 174 appear the same in every listing, which gives AI tools clear facts, though nobody can promise a mention.
Selma needs a plan that works for business buyers on Corporate Drive and for families in their homes. These are the pieces we would set up first.
Who is buying
By headcount, the largest local fields are health care and social assistance (932, 16.8%), transportation and warehousing (849, 15.3%), retail trade (665, 12%), education (605, 10.9%), professional, scientific and technical services (508, 9.2%) and accommodation and food services (343, 6.2%). The warehouse share is unusual for a city this size and reflects the freeway location.
The employers named by regional business coverage give a feel for the demand. Ben E. Keith Foods and O'Reilly Auto Parts have distribution centers here, University Health expects about 1,000 new jobs at its Retama hospital, and Northeast Lakeview College partners with the city on student workforce programs. In 2023 the city said it projected about 3 million square feet of industrial and manufacturing warehousing over five years and that residential land was nearly used up, so more workers than residents may be coming.
Our Lady of Perpetual Help Catholic School and the three school districts add to the family-services market. The county data for Bexar County, where most of Selma sits, show how crowded the professional fields are: 1,041 law offices and 828 dentists, with 1,589 physicians' offices at 1.89 times the typical county. A practice here competes with the whole metro, which is why pages written for Selma's own households and workplaces stand out.
What people do for work
Jobs shape budgets, schedules and the services people look for. Here are the six industries that employ the most Selma residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 932 | 16.8% |
| Transportation and warehousing | 849 | 15.3% |
| Retail trade | 665 | 12% |
| Education | 605 | 10.9% |
| Professional, scientific and technical services | 508 | 9.2% |
| Accommodation and food services | 343 | 6.2% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
The competing field
Selma is part of Bexar County, so these rows cover the whole county, which is the smallest unit the Census publishes. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Bexar County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 1,589 | 7.6 | 1.89x |
| Law offices | 1,041 | 5 | 1.73x |
| Real estate agents and brokers | 803 | 3.8 | 1.55x |
| Dentists | 828 | 4 | 1.43x |
| Full-service restaurants | 1,478 | 7.1 | 1.05x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
On the map
Selma's 5.009 square miles, from Interstate 35 to Cibolo Creek, contain a freeway, an industrial belt, a racetrack, a future hospital and a historic stagecoach site. A page that names these places in the way a driver would uses the same words customers type.
| Part of town | Why it matters in search |
|---|---|
| Interstate 35 | The freeway runs through the south-central part of the city with exits 173 and 174, so directions that name an exit are easier to follow than a street address alone. |
| Corporate Drive | Where City Hall stands at 9375 Corporate Drive and a two-building industrial project of about 511,000 square feet at 9388 Corporate Drive was expected to open in early 2024, which makes it a business-to-business address cluster. |
| Retama Park | A horse racing track that opened in 1995 and hosts events such as the Big Texas Fun Crawfish Festival, with Real Life Amphitheater reopened nearby in 2021, so event days change demand for food and parking. |
| Retama Hospital | A hospital on more than 40 acres at Retama Parkway and Lookout Road, with groundbreaking on February 21, 2024, 166 beds planned and an opening reported for 2027, which will bring new patient and staff searches. |
| Selma Stage Stop | The restored stagecoach stop of 1849 with a visitor center and park, a heritage landmark that residents and visitors use when giving directions. |
| Stage Stop Park | A city park with a basketball court and splash pad, a family destination for service pages aimed at parents. |
| Blue Bonnet Palace | A country dance hall still open, which gives music visitors a reason to search for dinner, lodging and rides nearby. |
| Cibolo Creek | The creek along which trails connect the stage stop and the Harrison house, a place for walkers and cyclists who also search for coffee and bike repair. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Texas cities that look alike
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Selma, TX (this city) | 53.8 | 11,067 | $95,692 | 32.6 | 44.1% |
| Stafford, TX | 44.3 | 17,240 | $87,245 | 32.6 | 54.2% |
| Live Oak, TX | 55.2 | 15,726 | $74,326 | 33.7 | 42.5% |
| Seabrook, TX | 64.3 | 13,558 | $96,223 | 34.8 | 40.9% |
| Harker Heights, TX | 30.5 | 33,036 | $72,258 | 34.5 | 43.9% |
| Canyon, TX | 48.6 | 15,089 | $67,631 | 28.8 | 45.6% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Monthly rates
All plans bill monthly. No setup fee, no contract, no annual term. The first month covers research, an audit and a six-month plan. Book a conversation with our CEO.
FAQ
Nothing is annual and nothing is a project fee. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. The plan cards above say what each one covers, and the pricing page has the full breakdown.
Buyer searches are narrow, so a page that names the service, the freeway exit and the lead times can start appearing within weeks. Broader searches that cover all of Bexar County take months. Nobody can set a date, and the monthly report shows impressions, calls and form fills so you can follow the trend.
It can, especially on event days when visitors search from their phones. A correct category, real hours, current photos and fresh reviews help the business appear when someone types a service and the name of the park. Keep hours accurate for festival days at Retama Park, because a wrong closing time loses the visit.
We do. Many Selma companies on Interstate 35 serve neighbors a few miles away, and each place has its own page: Universal City and Live Oak. Separate pages give each audience its own landmarks and directions.
List the county where the building sits, because that is the address the post office and the county use. Then describe the areas you serve in the text of each page. Selma crosses three counties, with most of the city in Bexar County, so we avoid assuming any one of them, and we match the listing to the real postal address.
With a page and a profile that name Corporate Drive and the nearest exit on Interstate 35, show weekday lunch hours and offer a quick pickup or delivery option. Workers on a break search for what is close and open, and a listing that answers both in one glance wins.
It is a good time to start, as long as the wording is careful. Reports put the opening in 2027, so a page can describe your services and your distance from Retama Parkway without claiming a link to the hospital. By the time patients and staff arrive, the page already has history and reviews.
It gives a story to tell. Selma was named a Texas Music Friendly Community in October 2022, the 37th, and the Blue Bonnet Palace and Real Life Amphitheater are real draws. A restaurant or venue can mention live music on its page and profile, and event-night searches are easier to win with accurate hours.
Usually, since 4,023 housing units and a population still growing keep demand high, and a household with a median age of 32.6 tends to search before it calls. A page for each service, a complete profile and reviews that name the work give a small company a chance against larger names from across San Antonio.
Neighboring cities
Straight-line distances run from one city center to the next:
For the county as a whole, our Bexar County page is the better starting point.
Let us know
Tell us whether you sell to the warehouses on Corporate Drive or to families near Stage Stop Park. We will send a plain outline of how each group searches for you. Call 610-825-4363 or email hello@getphound.com.