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Get results in days, not monthsResults in days, not monthsWho actually types a search for a plumber, a pediatric dentist or a catering order in Schertz, and where are they standing when they do? Often it is a homeowner in one of the 15,839 housing units counted in the survey, a parent between soccer practices, or a buyer at a distribution center off Interstate 35. The city has 42,545 residents in the 2018-2022 count and 43,239 in the 2023 estimate, a gain of 2.9% since 2020, so the audience is stable and settled more than it is new.
Our team cleans up your Google Business Profile, builds a page for each service and part of town you cover, from Schertz Parkway to The Crossvine, and writes the plain facts that tools like ChatGPT use when asked for a local recommendation. You get a short written summary every month of calls and Search Console changes, you pay month by month, and there is no opening fee and no lock-in.
Profile
City Search Competition Index
30.3/ 100
Rank 155 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Schertz with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
How people search
Households here lean toward ownership and stability. Median household income is $94,173 against $76,686 in the typical Texas city in our set, and only 21.8% of households rent, against 38%. The poverty rate is 5.6%, 38.4% of adults hold a bachelor's degree or more (typical 31.3%), the median home value is $272,600 against $246,300 and median rent is $1,513 against $1,313. People who own a house this size ask about licenses, warranties and scope before they book, so pages with those answers earn trust.
Growth is gradual rather than explosive. The Census counted 31,465 residents in 2010 and 42,002 in 2020, and the 2023 estimate adds only 2.9% since 2020, spread across 33.132 square miles at 1,284 residents per square mile against 1,923 typically. A business can therefore lean on neighborhood reputation more than on newcomers, and reviews that name streets and subdivisions help a profile look established.
Geography complicates addresses. The city sits in Guadalupe, Bexar and Comal counties, with 81.3% of residents in Guadalupe County, and three school districts serve it: Schertz-Cibolo-Universal City ISD, East Central ISD and Comal ISD. A customer's county, school and ZIP code can differ from a neighbor's across the street, so pages should state a service area in plain words and not assume everyone shares a district.
Work patterns are mixed. About 10.9% of workers work from home against 9.5% typically, and 21.6% travel 45 minutes or more against 15.6%, which fits a city whose northern edge sits on Interstate 35, the freeway to San Antonio and Austin. Searches come before work, at lunch and after dinner, and a business that answers a text within the hour tends to hold on to the lead.
On the map
Customers use freeway exits, parkways and shopping-center names to describe where they are, and a page that echoes those words reads as local.
| Part of town | Why it matters in search |
|---|---|
| Schertz Station | A retail and dining hub of 257,000 square feet on 72 acres with Panera Bread as its first tenant in October 2025, so businesses nearby need pages and profiles ready before foot traffic builds. |
| Interstate 35 | Runs through the northern part of the city with exits 174 to 180, a good reference for directions, delivery routes and commuter searches. |
| FM 1518 | Being rebuilt by TxDOT from I-10 to FM 78 in a project that began in April 2024 and runs through spring 2028, which changes how customers reach nearby storefronts. |
| Schertz Parkway | Where City Hall and the Economic Development office stand at 1400 Schertz Parkway, a landmark for civic, legal and professional-service searches. |
| Historic downtown | The older center just north of Cibolo Creek, settled around 1843, where a first post office opened in 1882 and local shops keep a small-town identity. |
| Pickrell Park | A city park that hosts the Doggie Dash and Trunk or Treat, popular with pet, family and event-related searches. |
| The Crossvine | A mixed-use master-planned community on 550 acres, with a planned town center, a place new homeowners look for movers, cleaners and home services. |
| Randolph Air Force Base | Part of its property extends into the city, and Schertz is the largest city in the Randolph Metrocom, so base-adjacent customers shape some searches. |
| Schertz Soccer Complex | A site with 10 fields that the city and the EDC planned to relight and renovate as part of a $12 million parks investment, a draw for youth sports families. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is buying
Among residents, public administration leads with 2,416 workers (12.4%), followed by health care and social assistance at 2,359 (12.1%), retail trade at 2,065 (10.6%), education at 1,737 (8.9%), construction at 1,521 (7.8%) and finance and insurance at 1,310 (6.7%). Public administration is unusually large, which pairs with Randolph Air Force Base's property reaching into the city, and it means many customers have steady paychecks and predictable schedules.
The industrial side is large. The Schertz Economic Development Corporation promotes about 8 million square feet of planned or completed industrial space, says 5 Fortune 100 companies have invested in the city and points to a regional labor shed of 750,000 workers. Its employer page has named Sysco, H-E-B, Walmart, FedEx Ground, Lowe's and Caterpillar, though that list may be dated. Vendors who sell to such sites can write for purchasing staff, not only households.
An EDC leader told Community Impact that Schertz Station reflects growth and a shift toward retail from manufacturing and warehouse distribution. County figures for Guadalupe County show the field a new service business enters: 67 plumbing, heating and air-conditioning contractors (56 of them small), 43 electrical contractors, 66 real estate agent establishments, 69 physicians' offices and 68 full-service restaurants. These are county counts, not the city's own, but they show that crowded categories are small-firm contests.
Workforce profile
The work people do affects when they search and how much they can spend. The American Community Survey puts these six industries on top for employed Schertz residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Public administration | 2,416 | 12.4% |
| Health care and social assistance | 2,359 | 12.1% |
| Retail trade | 2,065 | 10.6% |
| Education | 1,737 | 8.9% |
| Construction | 1,521 | 7.8% |
| Finance and insurance | 1,310 | 6.7% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Rivals by business type
The Census reports business counts by county, never by city. Each row below describes Guadalupe County in full, with Schertz inside it. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Guadalupe County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Real estate agents and brokers | 66 | 3.5 | 1.41x |
| Plumbing, heating and air-conditioning contractors | 67 | 3.6 | 1.11x |
| Electrical contractors | 43 | 2.3 | 1.02x |
| Physicians offices | 69 | 3.7 | 0.91x |
| Full-service restaurants | 68 | 3.6 | 0.54x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
What the plan covers
Before the crowds arrive
New restaurants, medical offices and boutiques near Schertz Station get a complete profile, a page about what they offer and early reviews before opening week. A shopper who just left Panera Bread and asks an assistant where to go next will see only what has been prepared.
FM 1518 through spring 2028
Businesses along FM 1518 write a short page on how to reach them while lanes shift, with turn directions, parking notes and hours. When a raised median is added, the page explains which direction customers should come from, and the profile's directions are updated to match.
Buyers near Interstate 35
Safety, uniform, repair, staffing and equipment companies write for people who buy for warehouses and plants, with lead times and delivery coverage along Interstate 35. A buyer searching from an office wants specifics and a quick contact, not a brochure.
The Crossvine and similar
Home-service and family businesses write for subdivisions such as The Crossvine, naming the streets they serve and the arrival windows they offer. Reviews that mention the neighborhood by name tell search engines where the work was done.
Soccer fields and Pickrell Park
Photographers, orthodontists, sports-gear sellers and restaurants near the Schertz Soccer Complex and Pickrell Park write seasonal pages for tournaments and events, with parking and nearby options. Pages stay up year-round and are refreshed before each season.
Guadalupe, Bexar and Comal
A plumber based in Schertz often drives across Guadalupe County and beyond, to Cibolo, Universal City and Selma on the same day. We write a page for each place so the real coverage is visible, and organize the facts so an AI assistant can state them correctly, though nobody can promise a mention.
Several things are changing at once in Schertz, from a new shopping hub to a rebuilt FM 1518. The plan below follows them.
Closest Texas matches
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Schertz, TX (this city) | 30.3 | 42,545 | $94,173 | 38.2 | 21.8% |
| Rockwall, TX | 72.4 | 47,859 | $114,799 | 38.6 | 24.5% |
| La Porte, TX | 54.7 | 35,782 | $79,193 | 35.9 | 28.1% |
| Cedar Hill, TX | 61.2 | 48,733 | $84,132 | 35.3 | 29.6% |
| Burleson, TX | 39 | 48,970 | $87,312 | 35.4 | 30.1% |
| Katy, TX | 57.8 | 22,826 | $114,917 | 35.7 | 20.6% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
What SEO costs
Rates are per month, and you can stop whenever you choose. Keyword research, a site audit and the six-month plan are done in month one. Call our CEO to talk through the options.
FAQ
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. The plan cards above say what each one covers, and the pricing page goes into more detail.
Updated profile directions and a getting-here page can help within weeks, while broader rankings take months and no date can be named. A shop along FM 1518 should publish construction notes early, because customers search for how to reach it. The monthly summary follows calls, direction requests and Search Console impressions.
It helps a lot at Schertz Station, since diners at a shopping hub choose from a map on their phones. The right category, opening hours, photos of the dining room and a first batch of reviews raise the chance of appearing next to well-known neighbors. Update holiday hours as they come, because wrong times send people elsewhere.
If you serve them, yes. Cibolo is only 2 miles away and Universal City about 3, and each has its own landmarks, streets and customers, unlike a customer on Schertz Parkway. A page for each place reads clearer than one list of cities.
For family services it does. A tutor, orthodontist or sports studio can mention the districts parents know, Schertz-Cibolo-Universal City ISD, East Central ISD and Comal ISD, so a parent in any of them finds a familiar word. Samuel Clemens High School is one more reference for team and tutoring searches.
Only if you actually serve them. Part of the Randolph Air Force Base property reaches into the city, so some customers have base ties, and a short page about service hours, directions and how you handle appointments can fit. Avoid suggesting an official link with the base, and mention distance honestly.
Yes, mainly in competition and in how people describe place. In Guadalupe County, 56 of the 67 plumbing, heating and air-conditioning contractors are small, so the contest is among small firms, while San Antonio's pool is far larger. Pages that use Schertz street and shopping-center names stand out from broad metro listings.
Create the Google Business Profile as soon as the lease is signed, using the correct suite and entrance, then publish a short page with hours, menu or services and parking. Ask early guests for reviews that name Schertz Station, because a first review often shapes how the profile looks for months.
By showing finished work in named neighborhoods such as The Crossvine, listing the service area clearly and answering questions in plain language. With 15,839 housing units in the city, most of them owner-occupied, homeowners value a nearby contractor who knows local rules, and reviews that mention the neighborhood prove that.
Nearby
The nearest cities, by distance between city centers:
For the county as a whole, our Guadalupe County page is the better starting point.
Start a conversation
Tell us whether your customers come from Interstate 35, FM 1518, Schertz Station or the neighborhoods. We will reply with a plain outline of the first fixes and pages. Call 610-825-4363 or email hello@getphound.com.