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Get results in days, not monthsResults in days, not monthsPicture a Tuesday at ten in the morning. A laptop sits open on a kitchen table, a quick search for an electrician is under way, and a car turns onto Justin Road toward The Shops at Highland Village. Both are the same city, which holds 15,883 residents in 5.532 square miles (the 2023 estimate is 16,100, up 1.3% from 2020). Median household income is $162,879, the median age is 42.9, and only 1.8% of residents live below the poverty line.
This page shows how month-to-month plans, with no setup fee, can serve a market this small and this particular: Google Business Profile and Maps work for The Shops at Highland Village and the FM 407 businesses around it, service pages for home-based and lake-edge neighborhoods, and clear written answers for owners who research before they hire.
The data
City Search Competition Index
60.4/ 100
Rank 72 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Highland Village with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Real places
Highland Village is landlocked, so commercial activity concentrates in a few places, from FM 407 to Copperas Branch Park. These verified locations are the ones residents and visitors name when they search.
| Part of town | Why it matters in search |
|---|---|
| The Shops at Highland Village | With about 70 merchants and 3.1 million visitors in the year to December 15, 2023, the center draws searches by tenant name, so exact suite details matter. |
| Highland Village Town Center | The older Brixmor center at 2230 to 2250 FM 407 lost its Kroger anchor in 2016, so listings there should confirm current tenants and hours. |
| District of Highland Village | The 15-acre mixed-use project puts apartments over shops, a layout where entrance directions often confuse first-time customers. |
| FM 407 | Justin Road is the commercial spine, and its corner with Highland Village Road is where drivers decide where to stop. |
| Highland Village Road | The road leading to the lake and Copperas Branch Park suits boat-service and outdoor-gear pages. |
| Copperas Branch Park | The city's boat-ramp park with four concrete lanes and a use fee sends anglers and boaters looking for fuel, bait and repairs. |
| Sunset Point Park | A paddling access on Edgewater, part of the eight-mile Hickory Creek Arm trail network, creates searches for rentals and guided outings. |
| Highland Village/Lewisville Lake station | The A-train stop that opened in 2011 matters to commuters who look for coffee, dry cleaning and errands near the platform. |
| Unity Park | A neighborhood park on Briarhill Boulevard with a fishing pier serves as a landmark for home-service pages in that part of town. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
How people choose
Household income of $162,879 is more than double the $76,686 typical for cities in this set, 57.6% of adults hold a bachelor's degree against 31.3%, and median home value is $459,400 against $246,300. With only 6.8% of households renting, against 38% typical, nearly every customer owns the property in question. Those owners hire for remodeling, estate and tax planning, dental work and landscaping, and they expect to see credentials, finished-job photos and detailed reviews before they call.
A quarter of workers, 25.7%, work from home, nearly triple the 9.5% typical. Finance and insurance is the largest resident industry, with 1,086 workers (13.1%), followed by professional, scientific and technical services at 1,056 (12.8%), so many neighbors are professionals with a home office. Searches therefore arrive on weekdays between meetings, and a provider that answers a text or a booking request within the hour stands out. Only 13.2% commute 45 minutes or more.
Commercial life is concentrated. The Shops at Highland Village generated $928,000 in sales tax in fiscal 2022-23, which the city manager described as roughly 17% of the total, and a 2023 attempt to rezone part of it for apartments failed. Anyone selling to visitors competes on one road, while businesses elsewhere in the city rely on neighborhood searches and referrals. A listing that names the streets and parks served keeps the second group visible.
The mix of ages and languages is steady. The median age is 42.9, 14.5% of residents are 65 or older and 25.4% are under 18, so family and retiree services both have an audience. Spanish at home is only 5.1% against 17.9% typical, and Lewisville ISD serves the city, with Marcus High School in neighboring Flower Mound. Pages written in plain English, with school-zone facts where relevant, cover most of what residents ask.
What a plan emphasizes
Suite, cross street, entrance
Traffic on FM 407 comes from drivers who have only an address to go on. We confirm the suite number, the cross street and the nearest entrance on each profile, and add photos of the storefront, so visitors to The Shops at Highland Village or Town Center find the right door.
Replies within the hour
Messages and booking requests arrive between meetings because 25.7% of workers are home on weekdays. We help set up messaging, a booking link and profile hours that match when someone can answer, and the monthly report shows which pages lead to calls.
Proof before the pitch
Owners of $459,400 homes expect licenses, insurance, finished-project photos and named processes. We build service pages that open with those facts, and use RankGuarantee™ to create a page for each service in the neighborhoods you reach.
Copperas Branch to Sunset Point
Boaters at Copperas Branch Park and paddlers at Sunset Point Park search for repair, rental and storage near the water. We write short, seasonal-friendly pages and keep profile photos current, so visitors from other cities find a nearby business.
Borders customers ignore
Highland Village is bordered by Flower Mound and Lewisville, and while Lewisville ISD serves the city, the main high school sits in Flower Mound. We name those neighbors on service-area pages when you really serve them, so a customer on either side of the line sees a page written for their street.
Hours, services, area served
Residents ask assistants who to call for a roof, a CPA or a dentist near FM 407. We keep your hours, services and service area identical across your site and listings, since consistent facts are what assistants repeat. Whether an assistant names you is out of anyone's hands, but accurate details give it better material.
With so few streets and so much income, quality beats quantity from FM 407 to Unity Park. The plan below favors precise listings, credible pages and fast replies over broad claims.
Who is buying
Beyond finance and insurance and professional services, retail trade employs 800 residents (9.7%), education 690 (8.3%), health care and social assistance 621 (7.5%) and other services, such as repair, personal care and nonprofits, 594 (7.2%). The residents who stay in town work mostly for themselves or for companies elsewhere, which is why daytime searches look more like a home office than an office park.
Retail is the visible employer. The Shops at Highland Village was entering its 17th year of operation in early 2024, welcomed The Cheesecake Factory in December 2023 and sells to a regional crowd, and the Brixmor-owned Town Center on FM 407 has been the subject of redevelopment talks with the city. Landcore's District of Highland Village adds apartments and shops, and the Denton County Transportation Authority connects the city by rail and on-demand service, including the Highland Village/Lewisville Lake station.
The fields owners buy from are crowded across Denton County. It has 461 dentists (1.65 times the typical county, 360 of them small), 467 real estate agents and brokers (1.86 times) and 603 physicians' offices. A practice or consultancy here should lead with what is different, such as a specialty, a credential or a short wait, because a generic listing disappears among hundreds of neighbors.
Workforce profile
Jobs shape budgets, schedules and the services people look for. Here are the six industries that employ the most Highland Village residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Finance and insurance | 1,086 | 13.1% |
| Professional, scientific and technical services | 1,056 | 12.8% |
| Retail trade | 800 | 9.7% |
| Education | 690 | 8.3% |
| Health care and social assistance | 621 | 7.5% |
| Other services (repair, personal care, nonprofits) | 594 | 7.2% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Who else is in the results
The Census reports business counts by county, never by city. Each row below describes Denton County in full, with Highland Village inside it. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Denton County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Real estate agents and brokers | 467 | 4.6 | 1.86x |
| Dentists | 461 | 4.6 | 1.65x |
| Roofing contractors | 94 | 0.9 | 1.6x |
| Physicians offices | 603 | 6 | 1.49x |
| Full-service restaurants | 630 | 6.3 | 0.93x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
Peer cities
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Highland Village, TX (this city) | 60.4 | 15,883 | $162,879 | 42.9 | 6.8% |
| Trophy Club, TX | 63.6 | 13,251 | $183,125 | 40.3 | 8.8% |
| Sachse, TX | 80.3 | 27,829 | $127,888 | 40.6 | 10.4% |
| Keller, TX | 68.3 | 45,320 | $162,094 | 43.3 | 17.1% |
| Murphy, TX | 86.3 | 20,880 | $152,847 | 39.3 | 8.2% |
| Colleyville, TX | 66 | 25,876 | $196,298 | 47.3 | 4.1% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
What SEO costs
Rates are per month, and you can stop whenever you choose. Keyword research, a site audit and the six-month plan are done in month one. Call our CEO to talk through the options.
FAQ
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Setup is not charged, and a managed website comes with Gold and Platinum. The plan cards above say what each one covers, and the pricing page goes into more detail.
A completed profile and the first detailed reviews can shift what appears within weeks, while steady rankings take months and no one can promise a date. In a city with a median household income of $162,879, search comes down to a few providers, so a clear service-area page and three or four specific reviews often matter early. Monthly reports show the climb.
Yes. Google lets service-area businesses hide the street address and show the neighborhoods they reach instead. We set the service area to the streets and neighboring cities you actually cover, choose accurate categories and keep photos and hours current, so a neighbor searching near Unity Park or from a kitchen table finds you.
If you serve them, yes. Flower Mound is 5 miles away, Lewisville 6 and Corinth 4, and households along FM 407 shop and work across those lines. We write one page per city, so none reads as a copy of another.
List the exact suite and the nearest cross street, add the center's name, and keep hours current, since tenants there change. A new customer driving along FM 407 should be able to see the entrance in a photo before they arrive.
Show what a client can verify: licenses, insurance, the services you offer, and finished work. With median home value at $459,400 and 6.8% of households renting, readers are owners making considered decisions, and they respond to specifics. Plain pricing guidance and a clear next step help too.
Mention the schools that affect your clients' choices. Lewisville ISD serves the city, and Marcus High School in Flower Mound is the main high school, so a parent searching for after-school help often thinks in those terms. A short factual line is enough, with no claims about the schools themselves.
Visitors to The Shops at Highland Village search by tenant, restaurant and category, so the profile should carry the center's name, the suite and clear hours. Photos of the entrance and a note on parking help, as do reviews that mention the center. Seasonal posts keep the profile looking current to people who are already nearby.
Perhaps, though the outcome is not something anyone can promise. Assistants repeat details that appear consistently across the web, such as services, hours and reviews. We make yours identical on your site and directories, so a resident who asks about the closest provider on FM 407 gets accurate facts.
The area around Highland Village
Straight-line distances run from one city center to the next:
Looking at all of Denton County? Read the Denton County SEO page instead.
Contact us
Send us what you offer and where your customers live, from FM 407 to the lake edge. A short written plan will arrive without a setup fee, and you can stop whenever you like. Call 610-825-4363 or email hello@getphound.com.