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Get results in days, not monthsResults in days, not monthsMurphy fits 20,880 residents into 5.697 square miles, about 3,665 per square mile, and nearly every edge of the city touches a bigger neighbor. A person searching for a dentist, a florist or a mechanic near FM 544 sees results from Murphy, Plano, Wylie and Richardson on the same screen. Growth is not the story: the 2023 estimate sits 0.4% below the Census survey figure, so customers come from winning searches, not from newcomers.
GetPhound maintains Google Business Profile and Google Maps listings, writes landing pages for each service and area, manages citations and review replies and produces helpful content. Plans have no setup fee, no contract and renew monthly. The sections below show how that work fits restaurants, clinics, trades and offices in a city of 20,880 residents that is this small and this crowded.
The data
City Search Competition Index
86.3/ 100
Rank 3 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Murphy with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
How people search here
Boundaries are the first challenge. Murphy borders Plano, Richardson, Sachse, Wylie and Parker, and its density of 3,665 per square mile means a short drive reaches several cities. A shopper who types "near me" gets whichever listing Google judges closest and most complete, which is why a clear Murphy address, accurate categories and fresh photos matter more here than a long list of service pages.
The households are settled and well off. Median household income is $152,847 against $76,686 in our typical city, the median age is 39.3 (typical: 35.2) and only 8.2% of households rent (typical: 38%). The median home value is $458,400 (typical: $246,300) and the median rent is $2,354 (typical: $1,313). Owners in homes of that value tend to hire for upkeep, upgrades and professional help, and they check reviews first.
Work patterns are mixed. About 28% of workers are at home (typical: 9.5%) and 25.1% commute 45 minutes or more (typical: 15.6%). The home group searches on weekday mornings, while the commuters search after dinner and on weekends. Listings that show Saturday hours, an after-work booking window and a quick call button serve both groups, and 33.5% of residents are under 18, so after-school slots matter.
Language needs are not what a Texas average would suggest. Spanish at home is only 1.3% (typical: 17.9%), yet 24.8% of residents were born abroad (typical: 12%). That points to many home languages rather than one, so ask your own customers what they speak before writing translations, and test one page at a time. Poverty is 3.4% and residents 65 or older are 9.6% (typical: 12.6%), a younger, working-age profile.
Roads, parks and schools
Because 3,665 people share each square mile, a page can cover real corners of the city. The nine below come from our research and are useful only if your business truly serves them.
| Part of town | Why it matters in search |
|---|---|
| Murphy Marketplace | Built in 2008 at North Murphy Road and East FM 544, it is the city's dominant shopping center, with restaurants and services. |
| FM 544 corridor | The main road between Plano and Wylie, where the city's 2021 plan focused on branding the commercial district. |
| H-E-B | Opened July 22, 2026 at 740 FM 544 and McCreary Road with more than 500 jobs and a pharmacy drive-thru. |
| Murphy Central Park | A 60-acre park at 550 North Murphy Road with an amphitheater for 2,500 to 3,000 people and a splash pad. |
| Maxwell Creek Trail | A hike-and-bike corridor along the creek that links parks and neighborhoods on foot. |
| Murphy Community Center | At 205 N. Murphy Road, it hosts classes and reservations, and the Old School House reopened as a community center in 2012. |
| McMillen High School | A Plano ISD campus at 750 North Murphy Road for grades nine and ten, with Plano East Senior High for the last two years. |
| Murphy Road and FM 544 | The corner where a former Walgreens site became Panera Bread, Spectrum and Freebirds World Burrito, reported in February 2023. |
| Southfork Ranch | A well-known landmark about 2 miles north of the city, useful as a reference point in a visitor-facing page. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is buying
Office work dominates among the city's 20,880 residents. Among those who work, 1,623 hold jobs in professional, scientific and technical services (16.8%), 1,164 in health care and social assistance (12%), 1,072 in finance and insurance (11.1%), 1,065 in retail trade (11%), 801 in manufacturing (8.3%) and 775 in education (8%). That is a base of professionals who buy accounting, legal, dental and home services and who research before they call.
Institutions tell the local story. Plano ISD and Wylie ISD split the city, with McMillen High School and Murphy Middle School on one side and Wylie High School on the other. H-E-B opened on July 22, 2026 across from Wylie's Woodbridge Crossing, and Murphy Marketplace has been the main shopping center since 2008. The Murphy Chamber of Commerce unveiled a new logo in March 2026 and said it is adding events and branding opportunities for local businesses.
County counts show how crowded some fields are. Collin County has 1,400 physicians' offices (2.91 times a typical county), 780 dentists, 770 real estate agents and brokers and 124 roofing contractors. All of Murphy's residents live in that county, so a dentist or roofer on FM 544 is measured against the whole region, not only the next street.
Workforce profile
The work people do affects when they search and how much they can spend. Here are the six industries that employ the most Murphy residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Professional, scientific and technical services | 1,623 | 16.8% |
| Health care and social assistance | 1,164 | 12% |
| Finance and insurance | 1,072 | 11.1% |
| Retail trade | 1,065 | 11% |
| Manufacturing | 801 | 8.3% |
| Education | 775 | 8% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
The competing field
Murphy is part of Collin County, so these rows cover the whole county, which is the smallest unit the Census publishes. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Collin County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 1,400 | 11.7 | 2.91x |
| Real estate agents and brokers | 770 | 6.4 | 2.59x |
| Dentists | 780 | 6.5 | 2.35x |
| Roofing contractors | 124 | 1 | 1.78x |
| Full-service restaurants | 926 | 7.7 | 1.15x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
What the plan emphasizes
Consistency beats volume
We match the business name, street address and phone number across your website, profile and directories, and add a page that names FM 544, Murphy Road and nearby streets. Clear signals help businesses in Murphy stand out from Plano and Wylie listings along the FM 544 corridor.
Marketplace and H-E-B traffic
Restaurants, salons and service businesses along the FM 544 corridor near Murphy Marketplace and the new H-E-B can add fresh photos, accurate hours and a category that matches what they sell. Shoppers on that corridor choose quickly, and a complete profile wins the first glance.
Plano ISD and Wylie ISD
Tutors, orthodontists and activity providers should say whether they work with families zoned to McMillen High School, Plano East or Wylie schools. A short page for each district keeps parents from guessing and reduces calls from outside your range.
Owners in $458,400 homes
With only 8.2% of households renting, most searches for roofers, painters, plumbers and landscapers come from owners. RankGuarantee™ builds a landing page for each service and area, and those pages should show real jobs, warranties and how you handle estimates.
Accounting, legal and dental
Since 16.8% of working residents are in professional, scientific and technical services and 11.1% in finance and insurance, accounting, insurance and legal offices can write plain-language pages about what a first appointment involves. Home-office hours matter, with 28% of workers at home, so show lunchtime and evening slots.
Central Park events
Murphy Central Park has an amphitheater for 2,500 to 3,000 people and links to the Maxwell Creek Trail. Food trucks, fitness coaches and family businesses can update photos and offers around park events, then keep a quieter evergreen page for the rest of the year.
A plan here starts by making sure Google understands, in a city of 3,665 people per square mile, that a business belongs to Murphy and not to a larger neighbor. These six priorities are where we would begin, and each ties to a number or place on this page.
Closest Texas matches
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Murphy, TX (this city) | 86.3 | 20,880 | $152,847 | 39.3 | 8.2% |
| Sachse, TX | 80.3 | 27,829 | $127,888 | 40.6 | 10.4% |
| Trophy Club, TX | 63.6 | 13,251 | $183,125 | 40.3 | 8.8% |
| Highland Village, TX | 60.4 | 15,883 | $162,879 | 42.9 | 6.8% |
| Corinth, TX | 57.7 | 22,502 | $116,083 | 38.8 | 23.8% |
| Fulshear, TX | 47.9 | 21,552 | $170,602 | 38.4 | 6% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
You are billed once a month, with nothing to sign and no onboarding fee. Keyword research, a site audit and the six-month plan are done in month one. Book a conversation with our CEO.
FAQ
Nothing is annual and nothing is a project fee. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. The plan cards above say what each one covers, and the pricing page goes into more detail.
There is no fixed date, and anyone naming one is guessing. Because a city of 20,880 residents is small and competition comes from neighbors, small fixes to your profile and pages can matter early, while rankings for crowded terms take longer. Search Console and Analytics reports each month show what is bringing calls.
Current hours, menu links, photos and replies to reviews are the details diners check first. With H-E-B open at FM 544 and McCreary Road, more shoppers have reason to be nearby, and a profile that looks complete and current gives a hungry visitor a reason to stop.
Create a page for Murphy that names the roads you serve, such as the FM 544 corridor, while keeping your actual address on the listing. Nearby cities such as Plano, Wylie and Sachse have their own pages, so avoid copying text between them. Real client reviews that mention Murphy are the strongest signal.
Mention both if you serve both. Part of the city is zoned to Plano ISD, including Murphy Middle School and McMillen High School, while the rest belongs to Wylie ISD with Wylie High School. A short list of the schools you work with saves parents time and prevents mismatched bookings.
Use the one in your legal address on the profile, then build a page for the other city with real roads and customer stories. The 3,665 residents per square mile in Murphy show how close the two markets sit, and honest, separate pages beat one page that tries to claim both.
Only if the connection is real. Murphy Central Park is at 550 North Murphy Road and has an amphitheater for 2,500 to 3,000 people, so adding a seasonal photo, a walking-distance note and holiday hours helps visitors who search before or after an event. Remove anything outdated once the season ends.
If clients do not visit you, a service-area setup is usually safer, because Google lets service-area businesses hide the address. About 28% of Murphy workers are at home, so many neighbors do this. We list the areas you cover and keep that information identical across directories.
Recommendations cannot be promised. We can describe your services, hours and service area clearly and consistently across your website and directories, so an assistant asked about repairs near FM 544 finds details that agree with each other and with your reviews, whether the shop is on the FM 544 corridor or near Murphy Road and FM 544.
Neighboring cities
Straight-line distances run from one city center to the next:
For the county as a whole, our Collin County page is the better starting point.
Start a conversation
Share what you sell, your hours and the neighborhoods you serve, and we will outline what SEO services for Murphy businesses like yours would include, from Murphy Marketplace to the school districts. There is no setup fee and plans renew monthly. Call 610-825-4363 or email hello@getphound.com.