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Get results in days, not monthsResults in days, not monthsTwo visitors stand outside Magnolia Market at 601 Webster Avenue with a stroller and a half-charged phone, looking for lunch, parking and a hotel with a room tonight. A mile away, a Baylor graduate student with a leaking sink is searching for a plumber who answers the same day. Both searches say Waco, and both go to whoever looks clearest on Google. The city has 144,816 residents by the 2023 estimate, up 3.3% from 2020, and 52.7% of households rent.
Our plans give businesses in Waco a Google Business Profile that matches the real address, service pages for downtown, the North Side and the Baylor area, RankGuarantee™ landing pages for each service and clear facts that AI tools can read. Billing is one flat monthly figure with no contract, and every month you receive a Search Console and Analytics report.
Profile
City Search Competition Index
35.8/ 100
Rank 141 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Waco with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is buying
Health care and social assistance lead the resident workforce with 9,192 jobs (14.3%), followed by education at 8,383 (13.1%), retail trade at 7,892 (12.3%), accommodation and food services at 6,853 (10.7%), manufacturing at 6,476 (10.1%) and construction at 4,159 (6.5%). The Greater Waco Chamber's 2023 employer figures include Baylor University at 3,253 employees, Waco ISD at 2,373, H-E-B at 2,000, Hillcrest at 1,736 and the City of Waco at 1,518, with Ascension Providence also on the list.
Higher education is wide. Baylor, founded in 1845, enrolled 20,626 in fall 2024 and holds about 1,000 acres by the Brazos River, and the Chamber counts five college campuses in Waco with more than 40,000 students together. Texas State Technical College, whose Waco campus had 4,045 students in fall 2019, trains the technicians that local factories hire. The Chamber's November 2024 presentation puts manufacturing at 16,200 jobs in the metro, behind education and health services at 26,600.
McLennan County has more small trades than typical, and these are county counts, not Waco's own. It lists 104 plumbing, heating and air-conditioning contractors (1.21 times typical, up 11.8%), 94 law offices (1.22 times), 82 real estate agents and brokers (up 54.7%), 50 janitorial services and 29 roofing contractors. A trade with a clear Waco profile competes mainly with other local firms, not national brands, but standing out takes accurate categories and recent reviews.
What people do for work
Jobs shape budgets, schedules and the services people look for. The American Community Survey puts these six industries on top for employed Waco residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 9,192 | 14.3% |
| Education | 8,383 | 13.1% |
| Retail trade | 7,892 | 12.3% |
| Accommodation and food services | 6,853 | 10.7% |
| Manufacturing | 6,476 | 10.1% |
| Construction | 4,159 | 6.5% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Who else is in the results
Waco is part of McLennan County, so these rows cover the whole county, which is the smallest unit the Census publishes. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in McLennan County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Real estate agents and brokers | 82 | 3.1 | 1.23x |
| Janitorial services | 50 | 1.9 | 1.23x |
| Law offices | 94 | 3.5 | 1.22x |
| Plumbing, heating and air-conditioning contractors | 104 | 3.9 | 1.21x |
| Full-service restaurants | 149 | 5.5 | 0.83x |
| Physicians offices | 124 | 4.6 | 1.15x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
Places customers name
Waco spreads over 91.005 square miles at 1,544 residents per square mile, and people use landmarks and the old North, South and East Side names, so these ten places belong in profiles and pages.
| Part of town | Why it matters in search |
|---|---|
| Downtown Waco | Downtown Waco is built around the Suspension Bridge from 1870, has a Historic District listed in 2012 and sees about 17,000 daily commuters. |
| Magnolia Market | Magnolia Market opened in late October 2015 on two blocks, and the city counted 1.6 million visitors there in 2018, so lunch and parking searches start at its door. |
| Dr Pepper Museum | The Dr Pepper Museum stands across the street from the Silos, where the drink was invented in 1885, so nearby shops use it in directions. |
| McLane Stadium | McLane Stadium holds 45,140 and opened in 2014 on the Brazos River beside Interstate 35, where game days change parking and food demand. |
| Cameron Park | Cameron Park covers 416 acres and its zoo takes 52 acres, a family landmark for restaurants and car services. |
| Waco Mammoth | Waco Mammoth became a national monument in 2015 and reported 91,678 visitors in 2025, relevant to lodging and food north of downtown. |
| Castle Heights | Castle Heights was platted in 1923 and became the first National Register historic district in Waco in 2009, so residents search for home services by that name. |
| Sanger Heights | Sanger Heights is a North Side neighborhood where homeowner searches for roofers, painters and landscapers often include the neighborhood name. |
| Lake Waco | Lake Waco is a reservoir on the western border that anchors boat, outdoor and weekend searches. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
How people search
The base market is a working city. Median household income is $47,421 against $76,686 typically, the median home value is $174,100 against $246,300 and the median rent is $1,038 against $1,313. Renters make up 52.7% of households and 24.8% of residents live in poverty against 10.8%, so searches focus on fair prices, same-day service and clear estimates.
The population is young and close to work. The median age is 28.8, against 35.2 typically, and only 4.4% of workers commute 45 minutes or more, against 15.6%. With 7.4% working from home, most people leave the house on weekday mornings, and searches for repairs, groceries and clinics cluster around lunch, evenings and weekends. Listings that publish evening hours and weekend availability match that rhythm.
Visitors pile on top of the residents. The city counted more than 2.7 million tourists in 2018, 1.6 million at Magnolia Market, and in September 2022 hotel occupancy was 72.3%, the highest of any Texas metro, while in 2022 weekends tied to Baylor Homecoming and Ironman Waco pushed it above 90%. Those travelers have never used any Waco business before and search by landmark: Magnolia Market, the Dr Pepper Museum, Cameron Park and McLane Stadium.
Language and age sit near the norm. Spanish is spoken at home by 20.4% of residents against 17.9% typical, 10.1% were born abroad, 12.9% are 65 or older and 23.2% are under 18. Only 1.2% of housing is seasonal, so the market is year-round in demand, with spikes from events, not a quiet-season city.
The plan
Silos, museum, zoo, bridge
Restaurants, shops and hotels near Magnolia Market, the Dr Pepper Museum and the Waco Suspension Bridge carry profiles that state walking distance, parking and event-day hours. Photos of the entrance and a clear address help travelers who see Waco for the first time.
Homecoming and race weekends
Because Hotel 1928 and its neighbors saw occupancy climb above 90% on Baylor Homecoming and Ironman Waco weekends in 2022, hotels, caterers and car services plan special hours in advance and post them in the profile, on the website and in each directory.
Castle Heights to Sanger Heights
Roofers, painters, landscapers and plumbers get RankGuarantee™ landing pages for each service and each North Side area, such as Castle Heights, they work in, with job photos from that neighborhood, because homeowners search with the name of the street or district.
Moves, repairs and food
Businesses near the Baylor campus and McLane Stadium publish pages for students, staff and visiting families covering parking, hours and what is included. Strategic Content Assets answer questions newcomers ask first.
Manufacturing and health care
Firms that supply factories, hospitals such as Hillcrest or school districts such as Waco ISD list service areas, certifications and delivery windows on pages meant for procurement staff, which keeps those buyers apart from consumer traffic.
For cost-sensitive households
Because 24.8% of residents live in poverty, pages say whether estimates are free, how soon a crew can arrive and what is covered. Reviews that mention fair pricing carry weight with these searchers.
The plan treats three kinds of searcher separately because each one picks a business for different reasons and at different hours. The sequence below shows what we would build first.
Peer cities
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Waco, TX (this city) | 35.8 | 140,545 | $47,421 | 28.8 | 52.7% |
| Bryan, TX | 29.5 | 84,820 | $55,234 | 30.8 | 50.7% |
| Denton, TX | 37.8 | 142,262 | $71,921 | 30.4 | 50.6% |
| Lubbock, TX | 60.8 | 258,190 | $58,734 | 30 | 49% |
| Abilene, TX | 53.3 | 126,356 | $59,254 | 32.2 | 46% |
| Wichita Falls, TX | 36.8 | 102,482 | $55,584 | 32.8 | 43.7% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
What SEO costs
All plans bill monthly. No setup fee, no contract, no annual term. Keyword research, a site audit and the six-month plan are done in month one. Pick a time with our CEO.
Straight answers
Nothing is annual and nothing is a project fee. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. What each plan includes is listed higher on this page, and the pricing page goes into more detail.
The honest answer is that pace varies with how complete the profile and pages are on day one, and a restaurant near Magnolia Market competes with many others. A corrected profile can begin to show for narrow searches within weeks, especially those that name a nearby landmark, while broad terms such as best lunch take months. Nobody can name a date, and monthly reports track calls, direction requests and bookings.
Yes. Many homeowner searches name Castle Heights, Sanger Heights or Lake Air, so a profile that lists those neighborhoods in its service area and photos of work there is easier to match. We verify the pin, categories and hours first, since North Side residents compare several firms before calling.
Post the special hours and booking notes ahead of time and answer questions in the profile, whether the hotel is Hotel 1928 or a smaller inn. In 2022, weekends tied to Baylor Homecoming and Ironman Waco pushed occupancy above 90%, so travelers search early and compare closely. A page for each event and clear photos of rooms make the choice easier.
They search by product, certification and service area, and Waco ISD and Hillcrest each buy from many vendors. A page that lists licenses, insurance, references and delivery windows answers those questions, and a profile with the exact address supports site visits. We keep the details identical across directories so a buyer sees the same company everywhere.
Yes, though each place gets its own page. Temple lies about 34 miles away along I-35, and Killeen and Harker Heights are farther southwest, so each page uses that place's landmarks and a clear travel distance from Waco.
Often. A generic profile gets lost among the 104 plumbing, heating and air-conditioning firms in McLennan County, but a page for each service and neighborhood, plus fresh reviews, gives a homeowner a reason to call. The monthly fee is flat and no contract is required.
Use the street address, the nearest landmark and a walking time. Downtown Waco is built around the Suspension Bridge and about 17,000 people commute there daily, so a profile that says one block from the bridge or two from the Silos gives both workers and visitors a reference.
A short page is enough for hotels, restaurants and rental firms: hours, parking and distance to McLane Stadium and the campus. Families search from home before they arrive, so that page often decides the first call.
Neighboring cities
Straight-line distances run from one city center to the next:
Looking at all of McLennan County? Read the McLennan County SEO page instead.
Contact us
Name your service and the part of town customers come from, such as Downtown Waco, Castle Heights or the Baylor area, and our reply will outline the first fixes and pages we would build. Call 610-825-4363 or email hello@getphound.com.