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Get results in days, not monthsResults in days, not monthsOn paper Wichita Falls looks like a quiet, low-cost city: a median home value of $128,800, median rent of $949 and a median household income of $55,584. Underneath that calm, a stream of newcomers keeps the market moving, because Sheppard Air Force Base trains airmen, officers and NATO pilots and Midwestern State University enrolls thousands of students. People who just arrived have no go-to plumber, dentist or pizza place, so they search by need and by neighborhood.
GetPhound builds location and service pages for Wichita Falls businesses, tunes Google Maps listings from the Depot Square Historic District to the campus area and states a company's facts so that search engines and assistants can repeat them correctly. The service is billed monthly, no contract ties you in, and every month brings a Search Console and Analytics report.
Facts and figures
City Search Competition Index
36.8/ 100
Rank 139 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Wichita Falls with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is buying
Resident workers cluster in health care and social assistance (7,597 people, 16.9%), retail trade (5,942, 13.3%), accommodation and food services (4,764, 10.6%), education (3,938, 8.8%), manufacturing (3,511, 7.8%) and construction (2,777, 6.2%). Lodging and food service is a large field for a city this size, which fits a place that hosts trainees, students, cyclists and travelers on Interstate 44.
The Chamber of Commerce employer list that Wikipedia reproduces puts Sheppard Air Force Base first, followed by Wichita Falls Independent School District and United Regional Health Care System, and it also names Midwestern State University, Arconic and North Texas State Hospital. Vernon College adds technical and nursing training. Those employers buy repairs, catering, printing, uniforms and professional help, and the companies that sell to them need to be found by a purchasing office as well as by a household.
In Wichita County, physicians' offices number 105, at twice the typical density (down 7.9%), law offices 54 at 1.44 times, insurance agencies 62 at 1.32 times and dentists 43 at 1.19 times. These are county figures, not counts inside the city, but they show where a company needs a sharper page than its neighbors have.
Workforce profile
Jobs shape budgets, schedules and the services people look for. Here are the six industries that employ the most Wichita Falls residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 7,597 | 16.9% |
| Retail trade | 5,942 | 13.3% |
| Accommodation and food services | 4,764 | 10.6% |
| Education | 3,938 | 8.8% |
| Manufacturing | 3,511 | 7.8% |
| Construction | 2,777 | 6.2% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Who else is in the results
Wichita Falls is part of Wichita County, so these rows cover the whole county, which is the smallest unit the Census publishes. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Wichita County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 105 | 8.1 | 2x |
| Law offices | 54 | 4.1 | 1.44x |
| Insurance agencies and brokerages | 62 | 4.8 | 1.32x |
| Dentists | 43 | 3.3 | 1.19x |
| Full-service restaurants | 86 | 6.6 | 0.98x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
Search habits
Median household income of $55,584 is well under the $76,686 midpoint of Texas cities in our study, and the median home value of $128,800 sits far under $246,300. Poverty is 17.8%, and 43.7% of households rent. People watching their budgets read before they call: a page that explains what a service involves, what changes the cost and how an estimate works keeps them from moving on to a competitor.
The median age is 32.8, with 22.8% of residents under 18 and 14% aged 65 or older. Added to that is the base: Sheppard's 82d Training Wing provides technical and field training for officers, airmen, civilians and foreign nationals, and its 80th Flying Training Wing trains NATO fighter pilots. Many people arrive for training and later leave, so they look for lodging, food, laundry, storage and quick services on arrival, in the Maps results first.
Commutes are short: just 4.1% of workers travel 45 minutes or more, and 6.5% work from home. Over 72.233 square miles at 1,419 residents per square mile, people stay close to their neighborhoods, and the phrases that bring customers are the nearest street, the closest campus and the shortest drive.
The Oklahoma line is about 15 miles north, and Oklahoma City is 140 miles away, so some searchers think of Wichita Falls as the nearest larger town. Spanish is spoken at home by 11% of residents and 7% were born abroad, both below the typical city, so bilingual pages are a modest extra here. A business that really serves customers across the river can say so in its service-area text.
What a plan emphasizes
Near Sheppard Air Force Base
Hotels, restaurants, gyms, laundries, storage firms and car services within reach of Sheppard Air Force Base, about 5 miles north of downtown, publish pages that say how far they are, what they offer and how to book. A visitor on a training schedule needs the answer in one screen.
Midwestern State University
Landlords, coffee shops, tutors, print shops and car repair companies near the 255-acre Midwestern State University campus off Taft Boulevard write pages for students and parents. Details such as distance, parking and hours are refreshed each semester so a parent's phone shows facts that are still true.
History, art and evenings
Cafes, shops and galleries around the Depot Square Historic District, the Kemp Center for the Arts, the Kell House Museum and the Newby-McMahon Building keep Maps hours and photos current. A short page about the nearby museums helps people who came for history find a place to eat afterward.
Hotter'N Hell Hundred
The Hotter'N Hell Hundred, held each August with roughly 10,000 to 14,000 riders, brings lodging, food and bike-service searches. Hotels, restaurants and shops publish a short page with hours, parking and distance to the start, and a listing that is correct that weekend.
In a crowded county field
Wichita County has 105 physicians' offices at twice the typical density and 54 law offices at 1.44 times, so each practice needs a specific page for each service, with insurance, location and a plain description of what a first visit involves. Reviews that mention the service itself help most.
For price-conscious households
Roofers, auto shops and home-service companies explain what drives the cost of a job and how an estimate is given, since 17.8% of residents live in poverty and many compare closely. Pages that show photos of finished work in town and answer common questions get read more than pages that stay vague.
With trainees from Sheppard Air Force Base, students at Midwestern State University and long-time residents who each search differently, a plan here builds several tracks instead of one citywide page.
On the map
For 102,482 residents, directions run through museums, parks, a campus and a base, and pages that echo those places match the way people ask.
| Part of town | Why it matters in search |
|---|---|
| Depot Square Historic District | Six blocks around the Farmers Market at 8th and Ohio Streets, a heritage center where nearby restaurants and shops draw visitors who came for the old trains and museums. |
| Newby-McMahon Building | The 1919 building at 701 La Salle, billed as the world's littlest skyscraper, which brings photo-taking visitors who then look for coffee and lunch. |
| Kemp Center for the Arts | At 1300 Lamar Street in a library building given to the city in 1918, with galleries and a sculpture garden that bring evening and weekend traffic. |
| Museum of North Texas History | At 720 Indiana, a stop for school groups and travelers who ask what to do and where to eat nearby. |
| Lucy Park | A 170-acre city park with a river walk to a 54-foot waterfall, a magnet for family outings, picnics and nearby food searches. |
| Midwestern State University | A campus founded in 1922 and on its Taft Boulevard site since 1937, whose students and parents look for housing, groceries, print and repair. |
| Sheppard Air Force Base | About 5 miles north of downtown, where technical trainees and NATO pilots create steady demand for lodging, food and services. |
| Sikes Senter | A mall that opened in 1974 and is described as the only Texas mall within 100 miles, so nearby shops and services can write for shoppers from surrounding towns. |
| Hotter'N Hell Hundred | An August ride that began in 1982 and fills hotels and restaurants with thousands of riders, who all search by distance and hours. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Texas cities that look alike
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Wichita Falls, TX (this city) | 36.8 | 102,482 | $55,584 | 32.8 | 43.7% |
| Abilene, TX | 53.3 | 126,356 | $59,254 | 32.2 | 46% |
| Temple, TX | 16.9 | 83,473 | $61,003 | 34 | 47.2% |
| Longview, TX | 63.8 | 82,176 | $61,003 | 35.1 | 46.6% |
| Beaumont, TX | 39.1 | 114,573 | $53,745 | 35.5 | 45.6% |
| Conroe, TX | 41 | 92,475 | $71,630 | 33.5 | 43.9% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Monthly rates
You are billed once a month, with nothing to sign and no onboarding fee. Keyword research, a site audit and the six-month plan are done in month one. Pick a time with our CEO.
FAQ
Billing is monthly on every plan. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Nothing is billed to start, and a managed website comes with Gold and Platinum. What each plan includes is listed higher on this page, and the pricing page has the full breakdown.
Narrow searches that pair a service with a part of town or the base can start to move in weeks, while broad searches across Wichita County take months. No date is promised. A monthly report from Search Console and Analytics shows impressions, calls and form fills, so you can follow what Sheppard Air Force Base families actually search for.
It does, because travelers pick a room from the Maps results and compare distance, photos and reviews. A listing near Sheppard Air Force Base should state the distance, show the entrance and parking, keep amenities accurate and answer reviews. Short-stay guests rarely read a long website, so the listing carries much of the decision.
If you actually serve them, yes. Gainesville and Denton each have a page on this site, and a separate page for each lets customers see local landmarks and directions. A listing should keep one true address in Wichita County.
It helps when the details really change, such as available units, move-in dates and parking. A page that says exactly what is open for the coming term, how far it is from the Midwestern State University campus on Taft Boulevard and how to apply gives students and parents what they are looking for. Remove old dates promptly.
Yes, if hours change during the Hotter'N Hell Hundred. Riders and families search for early breakfasts, large tables and parking, so a listing that shows event-weekend hours and a short page that says how close you are to the start help. Reset hours afterward so that regular customers never see wrong information.
It can, when the mention is factual: how many blocks from the Museum of North Texas History or the Kemp Center for the Arts, and when you are open. Visitors search by what they came to see, and a page that connects the two gets found. Avoid suggesting any affiliation with the museums.
Often yes, because shoppers in a city with a median home value of $128,800 compare carefully, and a page that explains value in plain words wins the call. Smaller ticket items rely on volume, so listings, reviews and clear service-area pages matter even more than they do for a one-time large job.
Specifics. A page for each service, a plain description of a first visit, insurance accepted, hours that work for parents and reviews that mention the care itself help a practice separate from the pack. Wichita County's dentist count is 1.19 times the typical density, so details count more than adjectives.
Nearby
Straight-line distances run from one city center to the next:
Looking at all of Wichita County? Read the Wichita County SEO page instead.
Start a conversation
Tell us who walks through your door, whether trainees from Sheppard Air Force Base or downtown visitors, and when they arrive. We will send a short outline of the pages and listings that would fit your part of town. Call 610-825-4363 or email hello@getphound.com.