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Get results in days, not monthsResults in days, not monthsBefore sunrise on a weekday, State Highway 78 is where Wylie's day begins. Of local workers, 30.1% commute 45 minutes or more, a share higher than in most cities in our set, and they leave a city of 57,063 residents that grew 6.2% from 2020 to 2023. Those commuters search from the car, at lunch and after dinner, and the business that answers at those hours is usually the one they call.
GetPhound helps neighborhood businesses with Google Business Profile and Google Maps upkeep, landing pages for each service and area, citations, review replies and helpful written content. There is no contract and plans renew monthly. Here is how that works for trades, restaurants, shops and industrial suppliers in Wylie, from Ballard Avenue to the intermodal yard.
Facts and figures
City Search Competition Index
76.7/ 100
Rank 17 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Wylie with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is buying
Retail trade leads local employment with 4,186 working residents (13.2%), followed by education at 3,775 (11.9%), manufacturing at 3,290 (10.4%), health care and social assistance at 3,104 (9.8%), finance and insurance at 2,924 (9.3%) and professional, scientific and technical services at 2,816 (8.9%). Manufacturing sits unusually high for a suburb, which means business buyers search here alongside households. A supplier near the Wylie Intermodal Terminal competes with firms in neighboring cities for the same orders.
The Wylie Economic Development Corporation names supply chain, logistics and warehousing, precision manufacturing, and window and door manufacturing as key industries. Canadian Pacific Kansas City operates the Wylie Intermodal Terminal on 362 acres, Avanti Windows and Doors is among the manufacturers drawn to the city, and Chint Power Systems Americas leased 76,433 square feet at the Wylie Business Center. Cates Control Systems announced a headquarters at 608 John Yeager Way with more than 120 jobs.
Schools and health care round out the picture. Wylie ISD enrolled 19,469 students in 2025-26, Collin College opened its campus here in August 2020, and Baylor Scott and White Emergency Center Wylie operates around the clock near Woodbridge Parkway. In Collin County, dentists number 780 (2.35 times a typical county) and full-service restaurants 926. Those are county counts, but they show where Wylie shops compete with the whole region.
What people do for work
The work people do affects when they search and how much they can spend. Here are the six industries that employ the most Wylie residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Retail trade | 4,186 | 13.2% |
| Education | 3,775 | 11.9% |
| Manufacturing | 3,290 | 10.4% |
| Health care and social assistance | 3,104 | 9.8% |
| Finance and insurance | 2,924 | 9.3% |
| Professional, scientific and technical services | 2,816 | 8.9% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Rivals by business type
Wylie is part of Collin County, so these rows cover the whole county, which is the smallest unit the Census publishes. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Collin County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 1,400 | 11.7 | 2.91x |
| Real estate agents and brokers | 770 | 6.4 | 2.59x |
| Dentists | 780 | 6.5 | 2.35x |
| Roofing contractors | 124 | 1 | 1.78x |
| Full-service restaurants | 926 | 7.7 | 1.15x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
Streets, yards and shorelines
Residents describe Wylie by Ballard Avenue, Lavon Lake and State Highway 78, and each draws its own searches. The nine below come from our research and can anchor a page if your business truly works there.
| Part of town | Why it matters in search |
|---|---|
| Ballard Avenue | The historic downtown stretches from State Highway 78 to Brown Street beside the old train tracks, with red-brick buildings, boutiques and a winery. |
| Olde City Park | At 112 N. Ballard Avenue, it hosts Bluegrass on Ballard and Taste of Wylie, bringing festival crowds to nearby shops and restaurants. |
| Brown House Welcome Center | A 1905 Victorian at 301 N. Ballard run by the Wylie Historical Society, a small visitor stop in the heart of downtown. |
| State Highway 78 | The main commercial road, where the Wylie EDC has helped redevelop old manufacturing land into restaurants, stores and offices. |
| Woodbridge Parkway | A cross street near FM 544 beside a 24-hour emergency room, with the Woodbridge Crossing and Woodbridge Centre projects nearby. |
| Wylie Intermodal Terminal | A 362-acre rail yard operated by Canadian Pacific Kansas City, with room for about 2 million square feet of warehouse and assembly space. |
| Wylie Business Center | A 274,416-square-foot industrial building on Highway 78 where Chint Power Systems Americas leased about a quarter of the space. |
| Collin College Wylie campus | Opened in August 2020 with room for up to 7,500 students, a draw for food, books and services. |
| Lavon Lake | A reservoir north of town with more than a dozen green spaces, including East Fork Park and Avalon Park with its swimming beach and boat ramp. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
How people search here
Age and income set the tone. Median household income is $109,465 against $76,686 in our typical city, and the median age is 34.8 (typical: 35.2), with only 8.3% of residents 65 or older (typical: 12.6%). Children and teens are 26.6% of residents. These are working-age families who buy cars, home upgrades, dental care and weekend activities, and who search on a phone between meetings and school pickups.
The commute is the headline. About 30.1% of workers travel 45 minutes or more, twice the 15.6% of the typical city, and only 15.6% work from home (typical: 9.5%). So searches for after-hours help, evening appointments and curbside options carry weight. A business that closes at five misses the people who arrive home at six, and an online booking form catches them.
Housing is mostly owned. Renters hold 23.3% of households (typical: 38%), the median home value is $316,500 (typical: $246,300) and the median rent is $1,844 (typical: $1,313). Owners spend on repairs, fences, roofs and landscaping, and they ask neighbors and reviews before choosing. Pages that show finished jobs in recognizable parts of the city outperform a generic gallery.
Language and origin vary. Among Wylie's residents, 20.4% were born abroad (typical: 12%) and Spanish at home is 13.2% (typical: 17.9%), so there is no single second language to assume. Ask your own customers which language they prefer and have a native speaker write one page for your most requested service, then compare the calls before translating more.
What the plan emphasizes
Evening and early searches
Because 30.1% of workers travel 45 minutes or more, exact hours and an evening booking option carry weight. We verify hours on every listing, add call and booking buttons that work after work and reply to reviews to show when someone is available. Commuters tend to choose the provider whose hours they can trust at a glance.
Downtown festivals and sidewalk sales
Shops and restaurants near Olde City Park see spikes around Bluegrass on Ballard and other events. We plan posts and listing updates around those dates, and keep an evergreen page about parking, hours and walking routes for the rest of the year.
Intermodal and manufacturing
Companies around the Wylie Intermodal Terminal, the Wylie Business Center and the window and door makers buy transport, safety gear, cleaning and repairs. We write pages that name the area, the scope and the response times, and describe credentials plainly.
Collin, Rockwall and Dallas
Roughly 96.1% of residents live in Collin County, but Wylie reaches into Rockwall and Dallas counties and three school districts. We keep the business name, address and service area identical everywhere, and name the districts and neighborhoods customers use.
Lavon Lake parks and campers
Avalon Park and East Fork Park on Lavon Lake draw visitors to the north end of town. Restaurants, repair shops and gear sellers can update photos, hours and offers before the busy weeks and keep a quieter page for the rest of the year.
Documented hail history
Wikipedia records an April 11, 2016 hailstorm with over $240 million in damage. Roofers and exterior contractors in neighborhoods near State Highway 78 can write calm, factual pages about inspections, materials and warranty terms for homeowners, and avoid fear-based claims.
A plan here begins with the commuter's clock and the city's three counties, from Ballard Avenue to Woodbridge Parkway. These six priorities are where we would start, and each ties to a number or a place on this page.
Peer cities
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Wylie, TX (this city) | 76.7 | 57,063 | $109,465 | 34.8 | 23.3% |
| Pflugerville, TX | 83.8 | 64,528 | $111,151 | 37.1 | 27.3% |
| Little Elm, TX | 54.8 | 48,241 | $110,218 | 35.9 | 32.2% |
| Atascocita, TX | 72.3 | 89,121 | $115,687 | 35.7 | 17.8% |
| Leander, TX | 62 | 62,491 | $129,684 | 35.5 | 23.6% |
| Hutto, TX | 63.2 | 29,498 | $105,743 | 35.2 | 17.3% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
You are billed once a month, with nothing to sign and no onboarding fee. The first month covers research, an audit and a six-month plan. Call our CEO to talk through the options.
FAQ
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Nothing is billed to start, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page has the full breakdown.
No honest provider names a date. Industrial buyers search narrow terms, such as a service plus the city, and those can move sooner than broad terms, although approvals take time. Each month you receive Search Console and Analytics reports showing which pages brought inquiries from around the Wylie Business Center.
It helps with the details a visitor checks first. Accurate hours, photos of the storefront, a clear category and fast replies to reviews matter when someone is walking between Olde City Park and the Brown House Welcome Center. We also add a note about parking so the visit is easy to plan.
Use the ones your address and customers use. Collin County holds 96.1% of residents, and the rest live in Rockwall and Dallas counties, where Rockwall ISD and Garland ISD apply instead of Wylie ISD. Name the neighborhoods you serve so a family can confirm they are in your area.
It can, if the tone is factual and calm, whether the customer lives near Woodbridge Parkway or Ballard Avenue. Wikipedia reports that the April 11, 2016 hailstorm caused over $240 million in damage, so many homeowners remember it. A page that explains inspections, materials and timelines respects readers, while fear-based copy invites distrust and complaints.
They do. Visitors to Avalon Park or East Fork Park search for food, fuel and supplies as they travel, while residents search for hours, menus and reviews. A profile with fresh photos, accurate hours and a simple directions link serves both, and a short note about Lavon Lake helps visitors place you. Keep the seasonal photos fresh, since a parking lot full of boats tells a visitor you are open.
State the earliest and latest hours plainly and add options that do not require a phone call. Since 30.1% of workers commute 45 minutes or more, online booking, text updates and curbside pickup are useful. Add a few photos of the entrance and parking, so a first visit goes smoothly.
Nobody can guarantee that, so be careful with anyone who does. We can state your services, hours and service area clearly and consistently across your site and directories, so an assistant asked about a dentist, mover or repair shop near Woodbridge Parkway finds details that agree.
The area around Wylie
Straight-line distances run from one city center to the next:
For the county as a whole, our Collin County page is the better starting point.
Start a conversation
Write to us with your services, your hours and the places you cover, from Ballard Avenue to the lakes, and we will outline what SEO services for Wylie businesses like yours would include. Plans carry no setup fee. Call 610-825-4363 or email hello@getphound.com.