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Get results in days, not monthsResults in days, not monthsThe easy story about Tyler is roses and retirees. The numbers tell a busier one: 10,109 jobs sit in health care and social assistance, 19.9% of the workforce, the University of Texas at Tyler opened a School of Medicine in 2023, and Smith County has 167 law offices, 2.37 times the typical density. The Tyler Municipal Rose Garden's 38,000 bushes draw visitors every October, yet most searches here come from someone booking a doctor, a lawyer or a plumber.
GetPhound writes service pages, builds Google Maps listings and organizes business facts for practices and shops from South Broadway to the Brick Streets Historic District. Billing is month to month, getting started costs nothing, and each month ends with a readable summary from Search Console and Analytics.
The data
City Search Competition Index
62.3/ 100
Rank 62 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Tyler with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
On the map
The city covers 57.79 square miles, and its 106,440 residents give directions by a garden, a mall, a historic street grid and a university. A listing that borrows these names reads the way customers actually talk.
| Part of town | Why it matters in search |
|---|---|
| Tyler Municipal Rose Garden | A 14-acre garden with more than 38,000 rose bushes of at least 500 varieties, where the Queen's Tea is held, so florists, cafes and photographers see search spikes around bloom and festival season. |
| Texas Rose Festival | Held the third weekend of October since 1933, with a parade, a coronation and a Rose Show, which fills hotels and restaurants and sends visitors searching for hours and parking. |
| Brick Streets Historic District | A 29-block district of mostly early 1900s buildings, where shops and services can describe their location by block and by landmark. |
| Charnwood Residential Historic District | Twelve blocks of late 19th and early 20th century homes, the city's first historic district, a natural audience for painters, roofers and restoration trades. |
| Broadway Square Mall | At 4601 S. Broadway at Loop 323 and open since 1975, with Dick's Sporting Goods, Dillard's and JCPenney as anchors, the landmark for the shops around it. |
| Village at Cumberland Park | An open-air center at 8926 S. Broadway near Toll 49, with about 700,000 square feet of retail on roughly 80 acres, a magnet for chain and local stores in the south. |
| South Broadway | The U.S. 69 corridor, where many national retailers, restaurants and hotels line the road between Loop 323 and Toll Loop 49 and the Texas Spine & Joint Hospital sits. |
| University of Texas at Tyler | A main campus just inside the eastern city limits with 11,602 students in fall 2025 and a medical school opened in 2023, which brings students, staff and visiting families. |
| Tyler Junior College | A 145-acre urban campus founded in 1926 with more than 12,000 credit students, so student-facing services can reach a very large audience. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is searching
Tyler is larger and more mixed than its small-town image. Among 106,440 residents, median household income is $63,056 against $76,686 for the typical Texas city in our set, median home value is $205,200 against $246,300, poverty is 13.5% against 10.8%, and 45.1% of households rent against 38%. A searcher choosing a dentist or an electrician is often comparing value, and pages that explain what a visit includes win trust.
Age is split in an interesting way. About 16.3% of residents are 65 or older against 12.6% typical, while only 22.9% are under 18 against 25.9%, and the median age is 34.9. Health care, home modification, financial planning and elder-law services have a natural audience, and so do the adult children who search on a parent's behalf from another town.
Drives are short. Only 7.1% of workers commute 45 minutes or more, against 15.6% typical, and 6.1% work from home, so people choose by side of town: south Broadway, the medical campuses, the historic districts or the university. Listings that state the nearest landmark and true hours answer the question a person asks while already in the car. A salon that says it is two minutes from Broadway Square Mall, or a dentist that names the hospital it sits beside, gives Google and the customer the same helpful fact.
Growth is steady. The 2023 estimate of 110,327 is 4.1% above the 2020 base, 31.1% of adults hold a bachelor's degree, close to the 31.3% typical, and 10.7% were born abroad. Local SEO for Tyler companies is therefore a contest among many capable firms, where the pages with the clearest details and the best reviews are the ones people pick.
What the plan covers
Where the county is crowded
With 167 law offices and 149 physicians' offices in Smith County, a general practice page gets lost. One page per specialty, per procedure or per case type, each with a clear next step, gives a firm its own reason to be found.
South Broadway, Brick Streets, UT Tyler
Retail and service businesses can write pages for the area they sit in, naming Broadway Square Mall, the Village at Cumberland Park, the Brick Streets Historic District or the university, so searches by landmark land on the right location. A business near Charnwood Residential Historic District can say so in plain words, which helps residents who search by neighborhood name.
Third weekend of October
Hotels, florists, cafes and parking-adjacent shops refresh hours, photos and posts before the Texas Rose Festival and the Rose Garden's peak, since visitors search by name and by distance from the garden.
UT Tyler and TJC audiences
University of Texas at Tyler and Tyler Junior College students want a first-visit outline and evening hours, while long-time residents want references. Two short pages work better than one long one.
For 16.3% who are 65 or older
Health care, home modification, legal and financial services can write for the person searching on a parent's behalf, with plain explanations, insurance details and directions from UT Health East Texas or the other hospital campuses. Plain headings and large, readable contact details help older visitors too.
CHRISTUS Mother Frances, UT Health
Clinics, pharmacies and cafes near CHRISTUS Trinity Mother Frances and UT Health East Texas benefit from accurate categories, photos of the entrance and reviews that mention the nearby hospital, because many visitors arrive without knowing the area.
A plan for 106,440 residents and a county of 245,209 starts by separating the busy categories from the open ones, then writing for the side of town each customer comes from.
Who is buying
Among Tyler's 106,440 residents, the ACS count puts 10,109 jobs are in health care and social assistance (19.9%), 6,758 in retail (13.3%), 4,977 in education (9.8%), 4,124 in manufacturing (8.1%), 3,958 in accommodation and food (7.8%) and 3,324 in construction (6.5%). Health care stands out, which is why clinics, therapists and elder-care providers have so many local peers.
The 2022-2023 city financial report lists CHRISTUS Trinity Mother Frances Health System at 5,000 employees, UT Health East Texas at 3,500, Tyler Independent School District at 2,550, Sanderson Farms at 1,750 and Walmart at 1,500. Brookshire Grocery Company is headquartered in Tyler with 1,450 employees, tied with Trane Technologies and the University of Texas Health Science Center at Tyler. Every one of those payrolls supports restaurants, repair shops and child care.
The county counts show which fields are busiest. Smith County has 167 law offices at 2.37 times the typical density, 149 physicians' offices at 1.51 times and 132 insurance agencies at 1.5 times, while its 148 restaurants sit close to typical at 0.9 times. Treat them as Smith County totals rather than city ones. In law, medicine and insurance, a page for a single specialty and a profile that shows real reviews can separate a firm from dozens of similar ones, and a firm that publishes nothing about its focus looks the same as every neighbor.
Jobs and industries
The work people do affects when they search and how much they can spend. Here are the six industries that employ the most Tyler residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 10,109 | 19.9% |
| Retail trade | 6,758 | 13.3% |
| Education | 4,977 | 9.8% |
| Manufacturing | 4,124 | 8.1% |
| Accommodation and food services | 3,958 | 7.8% |
| Construction | 3,324 | 6.5% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Who else is in the results
Tyler is part of Smith County, so these rows cover the whole county, which is the smallest unit the Census publishes. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Smith County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Law offices | 167 | 6.8 | 2.37x |
| Physicians offices | 149 | 6.1 | 1.51x |
| Insurance agencies and brokerages | 132 | 5.4 | 1.5x |
| Real estate agents and brokers | 87 | 3.5 | 1.43x |
| Full-service restaurants | 148 | 6 | 0.9x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
Texas cities that look alike
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Tyler, TX (this city) | 62.3 | 106,440 | $63,056 | 34.9 | 45.1% |
| Longview, TX | 63.8 | 82,176 | $61,003 | 35.1 | 46.6% |
| Beaumont, TX | 39.1 | 114,573 | $53,745 | 35.5 | 45.6% |
| Amarillo, TX | 69.5 | 200,360 | $60,628 | 34.4 | 40.4% |
| San Angelo, TX | 60.2 | 99,422 | $65,040 | 34.7 | 36% |
| Victoria, TX | 51.3 | 65,481 | $64,832 | 34.7 | 39.2% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
Rates are per month, and you can stop whenever you choose. Keyword research, a site audit and the six-month plan are done in month one. Book a conversation with our CEO.
FAQ
Billing is monthly on every plan. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Nothing is billed to start, and a managed website comes with Gold and Platinum. Look above for the scope of each plan, and the pricing page has the full breakdown.
Nobody can name a date. A page for one narrow service can start to appear within weeks, while broad searches in a crowded category across Smith County take months. The monthly report lists impressions, calls and form fills so you can see movement without guessing.
It matters in both, for different reasons. On South Broadway, between Loop 323 and Toll Loop 49, shoppers compare many similar listings, so photos and reviews decide. Near the Brick Streets, landmark wording and exact hours help walk-in traffic.
With specific pages and honest detail. Name the services, the insurance you accept and the drive from CHRISTUS Trinity Mother Frances or UT Health East Texas. In a county with 149 physicians' offices, specificity does more than a general welcome.
Yes, with preparation. The Texas Rose Festival fills the third weekend of October, so updated hours, event posts and photos before the parade help visitors who search by name and by distance from the Tyler Municipal Rose Garden.
By block and by landmark. The Brick Streets Historic District covers 29 blocks of mostly early 1900s buildings, so a line that names the cross street and the nearest well-known building helps both people and Google Maps place the shop.
Usually. The University of Texas at Tyler had 11,602 students in fall 2025 and Tyler Junior College serves more than 12,000 credit students, and 45.1% of households rent. Students want a first-visit outline and a price, while families look for references.
It does. A retailer at Broadway Square Mall or the Village at Cumberland Park competes with national names, so the plan leans on accurate listings, local reviews and pages about what the store carries that chains do not, while a service company in the older neighborhoods leans on area and trade pages.
Nearby
Straight-line distances run from one city center to the next:
For the county as a whole, our Smith County page is the better starting point.
Find out what the businesses we work for think of working with us
Let us know
Tell us your specialty and which part of town you serve, from South Broadway to the Charnwood Residential Historic District. We will outline pages that give you your own reason to be chosen, and show how the rest of the work fits around them. Call 610-825-4363 or email hello@getphound.com.