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Get results in days, not monthsResults in days, not monthsIf your customers work a shift, their searches follow it. Manufacturing is the largest field among Seguin residents at 18.7%, and plants such as Caterpillar and Schaeffler are among the largest employers, and plant work commonly runs in shifts. The 2018-2022 survey counts 30,318 residents, the 2023 estimate is 36,013, and that is 22.3% more than in 2020, so a business here sells to long-time households and to arrivals who have not chosen anyone yet.
Our team fixes the Google Business Profile, writes a page for each service and place you cover, from the courthouse square to Highway 123, and states your hours, services and area in plain sentences that assistants like ChatGPT can reuse. Results arrive in a short written summary each month. The bill is monthly, with no startup charge and no long contract.
Facts and figures
City Search Competition Index
14.4/ 100
Rank 195 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Seguin with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is buying
Manufacturing leads the resident workforce with 2,621 workers (18.7%), then retail trade with 1,877 (13.4%), health care and social assistance with 1,397 (10%), accommodation and food services with 1,130 (8.1%), construction with 1,054 (7.5%) and education with 988 (7.1%). The city's own guide describes a manufacturing-heavy economy, and Caterpillar, Schaeffler, CMC Steel and Tyson Foods all appear on its employer lists.
Tyson Foods announced a $58 million expansion of its Seguin operations in October 2021. Guadalupe Regional Medical Center has about 750 employees after a $100 million expansion, Seguin ISD runs 14 schools for about 8,000 students, and the Guadalupe-Blanco River Authority has its headquarters downtown. A supplier, a childcare provider or a clinic near any of them reaches workers, patients and visitors every weekday.
The EDC reports about 27 residential subdivisions under construction and more than 17,000 dwelling units in the pipeline. Competition in Guadalupe County is modest and mostly small: 69 physicians' offices (52 of them small), 35 general automotive repair shops, 66 real estate agent establishments and 10 accounting firms. Those are county counts, not the city's own, but they suggest a good page can stand out.
What people do for work
The work people do affects when they search and how much they can spend. The American Community Survey puts these six industries on top for employed Seguin residents.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Manufacturing | 2,621 | 18.7% |
| Retail trade | 1,877 | 13.4% |
| Health care and social assistance | 1,397 | 10% |
| Accommodation and food services | 1,130 | 8.1% |
| Construction | 1,054 | 7.5% |
| Education | 988 | 7.1% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Who else is in the results
Seguin is part of Guadalupe County, so these rows cover the whole county, which is the smallest unit the Census publishes. The last column compares each business type with the typical U.S. county; over 1.0x is more crowded.
| Business type | Count in Guadalupe County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Real estate agents and brokers | 66 | 3.5 | 1.41x |
| Plumbing, heating and air-conditioning contractors | 67 | 3.6 | 1.11x |
| Electrical contractors | 43 | 2.3 | 1.02x |
| Physicians offices | 69 | 3.7 | 0.91x |
| Full-service restaurants | 68 | 3.6 | 0.54x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
How people search
Seguin households are less affluent than the typical Texas city in our set. Median household income is $58,165 against $76,686, the poverty rate is 17.9% against 10.8%, only 18.3% of adults hold a bachelor's degree or more against 31.3%, and 35.8% of households rent. The median home value is $190,600 against $246,300 and median rent is $1,062 against $1,313. Buyers compare prices closely, so a page with starting steps, payment options and honest scope earns the call.
Language matters on the data. About 28.9% of residents speak Spanish at home against 17.9% typically, and 9% were born outside the U.S. For businesses that serve Spanish-speaking customers, a real Spanish page, not a machine copy, can reach people who search in either language. It is optional and worth adding only if your staff can answer the phone the same way, which keeps the promise of the page on every call. Customers notice quickly when a page offers help that the phone cannot give.
Travel is short and work hours are fixed. Only 11.8% of workers commute 45 minutes or more, against 15.6% typically, and 5.6% work from home against 9.5%, which fits a city where many jobs are close to home. People look for a repair shop at six in the morning or a clinic at dinner time, and the business that lists extended hours and a text number wins the search.
The city is spread thinly across 40.026 square miles at 757 residents per square mile, against 1,923 in the typical city, with 11,886 housing units. Residents 65 or older are 16.9% against 12.6%, and under-18 children are 21.7% against 25.9%. A page for older customers should use large buttons and a clear number, while a page for families should show evening and weekend slots. Both benefit from a plain statement of where the shop sits relative to the courthouse and the nearest exit.
What the plan covers
Early, late and weekend hours
Auto repair, dental, childcare and food businesses list extended hours, drop-off options and a text number on pages written for people who work a plant schedule. A listing that says open at six in the morning or after seven in the evening wins searches that others never see, and Interstate 10 drivers who need a quick repair before work are exactly such people.
For 28.9% Spanish at home
When your team really serves customers in Spanish, we write service pages and profile text in Spanish, in the way customers speak. This is not a translation exercise, and it is worth adding only if the phone is answered in Spanish too.
Downtown and Max Starcke Park
Shops, restaurants and rentals near the courthouse square and Max Starcke Park write seasonal pages for Pecan Fest, the county fair and a December Christmas Stroll. Pages stay up all year and are refreshed before each event.
New retail along the exits
New stores and restaurants near Interstate 10 and Highway 123 get a complete profile, a page about what they offer and early reviews before they open. People moving into new subdivisions search for the closest provider, and the one with the clearest listing gets the first call.
Suppliers, staffing, student housing
Businesses that sell to plants write for purchasing staff with lead times and delivery areas, while those near Texas Lutheran University write for students and parents about move-in, repairs and meals. The planned technical college site on Cordova Road and Highway 46 may add another audience later, but timing is still uncertain.
New Braunfels and beyond
A contractor who also works in New Braunfels, about 12 miles away, or in Cibolo gets a separate page for each place and for Guadalupe County work. We organize the facts so AI tools can describe the service correctly, though nobody can promise a mention.
The first items fit the plants and the working week, the later ones the downtown and the growing edges of the city.
On the map
Residents describe the city by the courthouse, the river park and the highways. Pages that use those words match the way customers speak, and each place below can anchor its own page or section.
| Part of town | Why it matters in search |
|---|---|
| Courthouse square | The downtown core with preserved buildings, murals and small shops, where the World's Largest Pecan stands on the courthouse lawn. |
| Max Starcke Park | A 227-acre park on the Guadalupe River with an 18-hole golf course, tennis courts and a paddling launch, dedicated in 1938. |
| Texas Theatre | A restored 1930s cinema that hosts live performances and classic films, which brings evening visitors downtown. |
| Interstate 10 | The freeway serves the city with five exits and carries commuters, freight and visitors alike. |
| Highway 123 | A retail and housing corridor near I-10, with new shopping space of nearly 140,000 square feet that includes Academy Sports + Outdoors and Hobby Lobby. |
| Cordova Road and Highway 46 | The 133-acre site the Seguin EDC bought in August 2025 for a future Texas State Technical College campus. |
| Sebastopol House | An 1856 limecrete home and Texas Historical Commission landmark, part of a heritage story that shapes visitor searches. |
| Texas Lutheran University | A campus of about 1,400 students that brings families, events and housing searches into the city during the school year. |
| Guadalupe County Fair | An October fair and rodeo, joined by Pecan Fest, that fills hotels and restaurants for a few days. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Texas cities that look alike
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Seguin, TX (this city) | 14.4 | 30,318 | $58,165 | 36.2 | 35.8% |
| Cleburne, TX | 23.7 | 31,849 | $60,929 | 35.2 | 40.4% |
| Terrell, TX | 13.3 | 18,001 | $61,513 | 35 | 42.1% |
| Texas City, TX | 21.2 | 53,084 | $61,359 | 34.9 | 44.6% |
| Kilgore, TX | 54.9 | 13,400 | $58,439 | 38.2 | 28.7% |
| Lufkin, TX | 32.7 | 34,165 | $57,938 | 33.6 | 46.9% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Pricing
You are billed once a month, with nothing to sign and no onboarding fee. The first month covers research, an audit and a six-month plan. Book a conversation with our CEO.
Straight answers
Nothing is annual and nothing is a project fee. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Nothing is billed to start, and a managed website comes with Gold and Platinum. The plan cards above say what each one covers, and the pricing page goes into more detail.
For a shop near Highway 123, a corrected profile with the true opening hours can help within weeks, while broader searches take months and nobody can name a date. Early-hours searches are less crowded, so a business that publishes them clearly often gains first. Each monthly note counts calls, direction requests and Search Console impressions so you can follow the trend.
Yes, on the Courthouse square, because visitors and residents both choose from a map on a phone. Accurate hours, a clear entrance, photos of the storefront and recent reviews improve how the profile looks next to neighbors. Update holiday hours before Pecan Fest and the Christmas Stroll.
If your team serves customers in Spanish, usually yes, since 28.9% of residents speak it at home. A real Spanish page lists services, hours and the phone number in the way customers say them. If nobody on staff speaks Spanish, a translated page may disappoint callers, so start with English.
Not yet in a big way. The Seguin EDC bought 133 acres at Cordova Road and Highway 46 in August 2025, and construction is still a few years off. A business nearby can describe its location accurately now, but should avoid promising anything tied to the campus.
If you serve them, give each its own page, because landmarks and directions differ. New Braunfels is about 12 miles from Seguin, and Cibolo about 15, both near Interstate 10 and Highway 123 drivers. A single page that lists many cities usually reads vaguely.
Write a page for buyers that names the service, the lead time and the delivery area around Seguin and Interstate 10. A purchasing agent searching from an office wants specifics and a person to call. A short form that asks for quantity and date saves a round of emails.
Yes, because price-aware buyers compare more and search more. With a poverty rate of 17.9%, a page that shows starting steps, payment options and what is included builds trust. Reviews that mention fair pricing and good communication are especially persuasive here, and a short reply to each review shows that the owner is paying attention.
Keep an evergreen page for the main service, add a short seasonal block for events at Max Starcke Park, and ask regular customers for reviews between seasons. Kayak, fishing and food businesses near the Guadalupe River often gain most from clear parking and entry information.
Nearby
The nearest cities, by distance between city centers:
Looking at all of Guadalupe County? Read the Guadalupe County SEO page instead.
Start a conversation
Tell us when your customers can call, which part of town you serve, such as the Courthouse square or Highway 123, and what you sell. We will answer with a plain outline of the first pages and profile fixes. Call 610-825-4363 or email hello@getphound.com.