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Get results in days, not monthsResults in days, not monthsHow does a city of 13,400 end up with an indoor boomtown museum, a summer Shakespeare festival, the Rangerettes and a 672-acre industrial park? Kilgore College, founded in 1935 in the middle of the oil boom, explains most of it, and Synergy Park, two miles from Interstate 20, explains the rest. For search, that mix means residents, college families, theater and museum visitors and plant crews all look for businesses in one low-density town of 720 people per square mile.
GetPhound writes service pages, builds Google Maps listings and organizes business facts for companies near the East Texas Oil Museum, Historic Downtown Kilgore and Synergy Park. Billing is month to month, nothing is charged up front, and a short summary from Search Console and Analytics follows each month.
Facts and figures
City Search Competition Index
54.9/ 100
Rank 91 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Kilgore with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
Who is searching
Kilgore is spread thin. The density is 720 residents per square mile against 1,923 for the typical Texas city in our set, only 28.7% of households rent against 38%, and the median home value is $146,300 against $246,300. Owners of older houses on large lots hire roofers, plumbers and landscapers, and they usually search by the name of their part of town rather than a map pin.
Money runs a little below typical. Median household income is $58,439 against $76,686, poverty is 16.5% against 10.8%, and median rent is $962. Only 5.6% of workers work from home, and 10.5% commute 45 minutes or more, which makes sense in a town ten miles from Longview. A business that shows its drive time from the interstate and states what a job includes answers the first two questions callers ask.
The population is a bit older and less degreed than the typical city. The median age is 38.2 against 35.2, 15.8% of residents are 65 or older, 26.7% are under 18, and only 19.3% of adults hold a bachelor's degree against 31.3%. About 20% speak Spanish at home against 17.9%, and 9.9% were born outside the United States, so plain wording and a Spanish option on busy pages both help, as does a short note about how to book and what to bring to a first appointment.
Visitors add a second market. The East Texas Oil Museum, the Texas Shakespeare Festival in late June and July and the downtown Oktoberfest each bring people who search for food, parking and lodging, and Kilgore reported 309 locally owned businesses in 2023. Local SEO for Kilgore companies means serving the year-round household and the visitor with two different pages, because the two ask different questions: one wants a reliable trade at a fair price, the other wants to know whether the place is open tonight and where to park.
On the map
With 13,400 residents on 18.613 square miles, directions here run by institutions: a museum, a college, a downtown and an industrial park. Pages that borrow those names sound like the people who live here, and they give visitors a landmark to search for.
| Part of town | Why it matters in search |
|---|---|
| East Texas Oil Museum | On the college campus along South Henderson Boulevard since 1979, with an indoor Boomtown USA recreation that was renovated in 2019, so visitors search for lunch and parking nearby. |
| Kilgore College | Founded in 1935 with 229 students, now more than 5,000 credit students a year, the home of the Rangers and the Rangerettes, whose families search for housing, food and services each term. |
| Van Cliburn Auditorium | The campus theater at 1100 Broadway where the Texas Shakespeare Festival performs for four weeks in late June and July, which fills restaurants and motels on show nights. |
| Historic Downtown Kilgore | The Main Street district with the Texan Theatre, St. Luke's United Methodist Church and the 1939 library, where the 10th Oktoberfest ran along East Main and South Rusk streets. |
| Synergy Park | The city's main industrial site, 672 acres two miles from Interstate 20, where plant crews and suppliers search for services, lodging and lunch. |
| East Kilgore Industrial Park | An industrial park on FM 349 managed by the Kilgore Economic Development Corporation, a second cluster of employers and truck traffic. |
| Creekside Trail | A 3.5-mile trail along Bighead Creek that opened in phases from 2018 to 2020, a draw for walkers and cyclists who search for bikes, shoes and snacks. |
| R.E. St. John Memorial Stadium | The stadium used by Kilgore College and Kilgore ISD, so game nights bring families who search for dinner and directions, and a listing that shows kickoff-night hours earns the visit. |
| Driller Park | The former home of the Kilgore Drillers baseball team from 1947 to 1950, a reminder of the town's boomtown years that visitors ask about. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Who is buying
Among Kilgore's 13,400 residents, the ACS count lists 771 jobs in manufacturing (13.2%), health care and social assistance at 709 (12.1%), retail at 571 (9.7%), mining and oil and gas at 542 (9.2%), accommodation and food at 473 (8.1%) and education at 449 (7.7%). A mining and oil-and-gas share that high for a city this size reflects the town's oil history, and it points to ongoing demand for equipment repair, supplies and lodging.
Economic development has centered on Synergy Park, where Camfil USA built a $97 million facility and KeepRite Refrigeration made a $55 million expansion. A 2022 Site Selection article said the Kilgore Economic Development Corporation closed projects worth more than $190 million in new and retained investment and 2,600 jobs over five years. Closure Systems International, Skeeter Boats and Orgill are among the industrial employers named in profiles, and the Kilgore College Transportation Institute chose the industrial park for a major expansion.
Kilgore shares Gregg County, home to 126,243 people, with Longview, so county figures describe both. The college and the plants give the city its own buyers, but any shop or contractor in Kilgore competes in the same county search results as firms across the larger city. Specific pages and local reviews matter more than size here, and a business that explains in plain words why the address in town is a convenience, not a detour, has an honest advantage over a bigger name down the road.
What people do for work
Jobs shape budgets, schedules and the services people look for. Here are the six industries that employ the most Kilgore residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Manufacturing | 771 | 13.2% |
| Health care and social assistance | 709 | 12.1% |
| Retail trade | 571 | 9.7% |
| Mining and oil and gas | 542 | 9.2% |
| Accommodation and food services | 473 | 8.1% |
| Education | 449 | 7.7% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
The competing field
The Census reports business counts by county, never by city. Each row below describes Gregg County in full, with Kilgore inside it. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Gregg County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Law offices | 100 | 7.9 | 2.76x |
| Insurance agencies and brokerages | 88 | 7 | 1.94x |
| Dentists | 68 | 5.4 | 1.94x |
| Physicians offices | 97 | 7.7 | 1.91x |
| Full-service restaurants | 101 | 8 | 1.19x |
From County Business Patterns 2022 (Census): businesses with paid staff, tallied for the entire county.
What the plan covers
Oil Museum, Shakespeare, Oktoberfest
Restaurants, motels and shops can write pages for the East Texas Oil Museum visit, show nights at Van Cliburn Auditorium and the downtown Oktoberfest, with parking directions and hours that match each event.
Synergy Park and FM 349
Suppliers, caterers, repair shops and motels can name Synergy Park and the East Kilgore Industrial Park, list early and late hours and say how fast they respond, since a crew buyer searches for a vendor who can arrive today.
Texan Theatre and event weekends
Shops and offices in Historic Downtown Kilgore can describe their position near the Texan Theatre and St. Luke's United Methodist Church, and refresh photos and posts for Oktoberfest and the other Main Street events. A cafe that names its corner and its hours gives a visitor a reason to walk in.
Low density, 28.7% renters
With 5,289 homes spread across 18.613 square miles, roofers, plumbers and landscapers can write one page per part of town and per service, so a search for a nearby trade lands on the right one.
Kilgore College term calendar
Families connected to Kilgore College, its sports teams and the Rangerettes search for lodging, dining and services at predictable times. Pages and posts that follow the term calendar and game days stay useful all year.
A plan for 13,400 residents and the visitors who pass through works by audience: heritage visitors, plant crews, college families and homeowners.
Closest Texas matches
Peers are chosen on eight measures: population, income, age, renting, density, Spanish at home, seasonal housing and older residents. Each name goes to that city's own page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Kilgore, TX (this city) | 54.9 | 13,400 | $58,439 | 38.2 | 28.7% |
| Taylor, TX | 41.8 | 16,449 | $66,626 | 40.6 | 29.1% |
| Seguin, TX | 14.4 | 30,318 | $58,165 | 36.2 | 35.8% |
| Terrell, TX | 13.3 | 18,001 | $61,513 | 35 | 42.1% |
| Lockhart, TX | 15.8 | 14,463 | $68,270 | 38.6 | 38.4% |
| Cleburne, TX | 23.7 | 31,849 | $60,929 | 35.2 | 40.4% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
What SEO costs
Rates are per month, and you can stop whenever you choose. Keyword research, a site audit and the six-month plan are done in month one. Pick a time with our CEO.
Asked in Kilgore
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. Setup is not charged, and a managed website comes with Gold and Platinum. What each plan includes is listed higher on this page, and the pricing page has the full breakdown.
No one can name a date. In Gregg County, a cleaned-up listing and a page for one service can start to show within weeks, while broader searches take months. The monthly report lists impressions, calls and form fills so you can follow the change without guessing.
It does. Visitors search on phones for lunch near the museum, so the right category, true hours, photos of the entrance and reviews that mention a visit to the museum make the listing easy to choose, especially on show nights at Van Cliburn Auditorium.
By its trade, its response time and its distance from the park. Camfil USA and KeepRite Refrigeration have built there, and buyers look for vendors who can arrive quickly, so a page that lists hours, service area and how to request a visit is the most useful.
For restaurants, motels and gift shops, yes. The festival runs four weeks in late June and July at Van Cliburn Auditorium, and posts that give parking, hours and menus around show times reach people who plan an evening around the theater.
They do, because crowds search for what is open. Historic Downtown Kilgore hosted the 10th Oktoberfest in 2025, and a refreshed listing and a short event post a few weeks ahead tell visitors your hours and what to expect.
Yes. With 720 residents per square mile, customers are spread out and ask for someone nearby. A page for each service and each part of town, plus reviews that name the area, helps the company come up when a neighbor searches.
Keep the address exact and name both counties in plain language on the service page. More than three-fourths of the city is in Gregg County and the rest in Rusk, so customers on either side search for the same town name.
Nearby
Straight-line distances run from one city center to the next:
Looking at all of Gregg County? Read the Gregg County SEO page instead.
Contact us
Tell us which audience matters most, the East Texas Oil Museum crowd, Kilgore College, the plants at Synergy Park or homeowners. We will outline pages that serve each one, and show how Kilgore College term dates and game days fit into the plan. Call 610-825-4363 or email hello@getphound.com.