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Get results in days, not monthsResults in days, not monthsWhen someone types the name of this city into a phone, Google has to guess whether they mean Texas, in Bowie County, or Arkansas, in Miller County. Customers guess too, and a listing that leaves out the state or uses a post office box ZIP can point them to the wrong side of the avenue. The Texas city counted 36,156 residents in the ACS data, the two cities together reached 65,580 in 2020, and the metro area held 149,482 people.
GetPhound begins by making your Google Business Profile and Maps listing say exactly where you are, then adds a page for each service and each part of the pair of cities you cover, tidies directory entries, answers reviews and sends a monthly Search Console summary. Billing is month to month with no setup fee, so a clinic near Texarkana College or a shop near the federal building can start with one service and add more later.
Profile
City Search Competition Index
43.5/ 100
Rank 126 of 203 in Texas
From the Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Each bar compares Texarkana with the other 202 Texas cities in this set, not with the country. How the score is built: methodology. Updated October 2026.
The payroll
The 2021 city report, quoted on Wikipedia, names three giants for the metro area: Red River Army Depot and tenants at 2,225 employees, Christus St. Michael Health System at 1,800 and Cooper Tire & Rubber at 1,793. The depot sits about 19 miles west of the city, so households in outlying areas search for services in town. A supplier of work boots, fuel or repair should describe the route and the hours without implying a contract with any of them.
Texarkana College and the hospitals sit inside an economy where residents' own industry tables lean toward care and service. Health care and social assistance tops the list at 2,668 workers (17.8%), followed by accommodation and food services at 2,057 (13.7%), retail trade at 1,897 (12.7%), education at 1,418 (9.5%), manufacturing at 1,410 (9.4%) and public administration at 864 (5.8%). A restaurant, motel or urgent care clinic competes on the first screen of a phone, so accurate hours, photos and reviews matter more than a long homepage.
Higher education adds a third layer: Texarkana College and Texas A&M University-Texarkana work together to offer associate through graduate degrees. A 2010 chamber list also named Wadley Regional Medical Center at 778 employees and Texarkana ISD at 1,100, so older numbers exist in circulation; use the year if you quote them. Pages for clinics and tutors should state the neighborhood and the side of the line.
Workforce profile
The work people do affects when they search and how much they can spend. Here are the six industries that employ the most Texarkana residents, based on the American Community Survey.
| Industry | Employed residents | Share of employed |
|---|---|---|
| Health care and social assistance | 2,668 | 17.8% |
| Accommodation and food services | 2,057 | 13.7% |
| Retail trade | 1,897 | 12.7% |
| Education | 1,418 | 9.5% |
| Manufacturing | 1,410 | 9.4% |
| Public administration | 864 | 5.8% |
From the Census ACS 5-year estimates (2018-2022), employed civilians 16 and older. A resident may work outside the city, so this is about people who live here.
Rivals by business type
The Census reports business counts by county, never by city. Each row below describes Bowie County in full, with Texarkana inside it. A ratio over 1.0x means more of that business per resident than in the typical U.S. county.
| Business type | Count in Bowie County | Per 10,000 people | Compared with a typical U.S. county |
|---|---|---|---|
| Physicians offices | 76 | 8.3 | 2.06x |
| Law offices | 50 | 5.5 | 1.9x |
| Insurance agencies and brokerages | 47 | 5.1 | 1.42x |
| Full-service restaurants | 61 | 6.7 | 0.99x |
Source: Census Bureau, County Business Patterns 2022. Only businesses with employees are counted, and the totals are for the whole county.
Two states, one search
Phone numbers and addresses carry the state in Bowie County and across the line. Texas-side numbers use area code 903, the Arkansas-side ZIP code is 71854, and ZIP 75505 is a post office box code with no street delivery, so a profile that lists it shows a mailbox instead of a location. The two cities share a chamber of commerce, water utility, courthouse, jail and post office, which makes the boundary easy to overlook. Every address on a page and in a directory should end with TX or AR and a street ZIP such as 75501.
Household finances shape the wording. The median income is $48,054 compared with $76,686 in the typical Texas city, 22% of residents live below the poverty line (typical: 10.8%), and median rent is $913 against $1,313. Renters hold 49.3% of households, and the median home value is $158,400 against $246,300. Median age is 37.2 and 17.2% of residents are 65 or older, so large type, a phone number at the top and a short list of what a visit includes serve this audience best.
This is a stay-close market. Only 4.1% of workers commute 45 minutes or more, against 15.6% in the typical city, and 4.7% work from home (typical: 9.5%). Spanish is spoken at home by 5.9% of residents and 5.2% were born abroad, well below the typical 17.9% and 12%. The population slipped 1.4% between 2020 and 2023, to an estimated 35,741, so customers are not newcomers learning local names; they know whom they trust, and reviews carry the weight.
Competition shows in the county counts. Bowie County has 76 physicians' offices, 2.06 times the typical density, with 50 law offices (1.9 times, down 16.7%), 47 insurance agencies (1.42 times) and 61 full-service restaurants, up 17.3%. These counts describe the county as a whole. They suggest a clinic or law firm needs specific pages for each practice area and a steady flow of answered reviews to separate itself.
The plan
Listings that name the side
Along State Line Avenue and beyond, we audit your profile, directories and website for a state abbreviation and street ZIP on every address, and replace any post office box ZIP such as 75505 that appears as a location. Phone numbers keep the right area code, 903 or 870.
Texas and Arkansas customers
If your crews serve both cities, one page explains the service area in plain words and a second covers each side with its own streets. Customers should see right away whether you cross State Line Avenue.
Distinct and local
Our RankGuarantee™ approach builds a separate page for each service in each area you reach, using street names, photos and finished jobs. Pages near the college or the Ace of Clubs House read differently from pages for the highway corridors.
76 physicians' offices
In Bowie County, with 76 physicians' offices and 50 law offices, one broad page is not enough. We write a page per specialty or practice area, add the accepted ways to schedule, and keep reviews answered.
Perot Theatre and downtown
Restaurants and parking near the Perot Theatre and the Texarkana Museums System can schedule posts with extended hours before big nights. Accurate hours turn passing crowds into customers.
Four States Fair and Rodeo
Before the Four States Fair and Rodeo, motels, fuel stops and food trucks can update Google Business Profile hours, photos and posts, since about 60,000 visitors came in 2025. A short page about parking and distance helps guests who do not know the area.
The ideas below follow Texarkana's numbers and places, from State Line Avenue to the college. Month one usually goes to correcting the listings people see first, then the work widens by service and by side of the avenue.
Where it happens
A listing is easier to understand when it names a place people already know. These nine come from our Bowie County research; use one in your copy only if you are truly near it.
| Part of town | Why it matters in search |
|---|---|
| State Line Avenue | Southbound lanes are Texas and northbound lanes are Arkansas, so a business should say on its page which side of the street the entrance is on. |
| Post Office and Federal Building | The 1933 building at 500 N. State Line Avenue straddles the boundary, a landmark that businesses nearby can use in directions. |
| Ace of Clubs House | The 22-sided house museum at 420 Pine Street gives cafes and lodging a memorable reference point and a reason to post weekday hours. |
| Texarkana Museums System | Four downtown sites, including the Museum of Regional History at 219 N State Line and Discovery Place at 215 Pine, bring family visitors who search for food and parking. |
| Perot Theatre | The 1924 theater on Main Street fills nearby restaurants on show nights, which is worth a Google Business Profile post about extended hours. |
| Texarkana College | Enrollment above 4,000 and a record 5,263 in fall 2009 make the campus area a steady source of searches for books, food and repairs. |
| Texas A&M University-Texarkana | Enrollment grew 40 percent from fall 2023 to fall 2025, adding students and staff near the Bringle Lake campus who look for housing and services. |
| Texarkana Regional Airport | The 964-acre airport sits on the Arkansas side, so hotels and rental firms should say clearly which state they are in when describing the drive. |
| Four States Fair and Rodeo | The 80th annual edition in 2025 drew about 60,000 visitors, a spike for lodging, fuel and food searches that arrives on a known calendar. |
Names come from public city, county and regional sources. Boundaries are informal, and searchers use whatever local name they know.
Peer cities
Each peer is the nearest fit across population, income, age, renters, density, language at home, seasonal homes and seniors. Click a name to read that city's page.
| City | Competition index | Population | Median income | Median age | Renter share |
|---|---|---|---|---|---|
| Texarkana, TX (this city) | 43.5 | 36,156 | $48,054 | 37.2 | 49.3% |
| Greenville, TX | 17.5 | 28,923 | $60,510 | 35.3 | 50% |
| Sherman, TX | 26.9 | 44,052 | $58,020 | 35.3 | 47.8% |
| Orange, TX | 9.6 | 19,221 | $58,756 | 34.7 | 43.4% |
| Brownwood, TX | 27.6 | 18,820 | $45,412 | 34.9 | 45.8% |
| Cleburne, TX | 23.7 | 31,849 | $60,929 | 35.2 | 40.4% |
From Census ACS 2018-2022. All cities are compared on the same eight measures.
Plans
Rates are per month, and you can stop whenever you choose. Keyword research, a site audit and the six-month plan are done in month one. Pick a time with our CEO.
FAQ
Every plan is billed by the month. RankGuarantee™ is $495; Organic Growth runs $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. There is no setup fee, and a managed website comes with Gold and Platinum. What each plan includes is listed higher on this page, and the pricing page has the full breakdown.
List the real address of your shop, then describe the Bowie County area you serve in text. On a page, name each town and say whether the call is Texas or Arkansas, because phone numbers and addresses differ by state. Keep one primary state on the profile and do not create duplicate profiles for the other side.
State the true address and add a sentence explaining how to reach you from the Texas side, such as crossing State Line Avenue. Pages for Texas patients can describe the drive from the Texarkana College area. Avoid claiming a Texas address you do not have; a listing that misstates its location invites problems.
It can be on State Line Avenue or anywhere else. ZIP 75505 is a box code with no street delivery, so a profile that lists it shows a mailbox, not a storefront. Use the street address and ZIP where customers actually park, such as 75501, and keep mail to the box separate.
Rankings cannot be scheduled. Bowie County has 76 physicians' offices and 50 law offices, so general pages are hard to move. Specific pages for one practice area can respond sooner. The monthly report shows which pages brought calls, which is a better yardstick than a rank checker.
As a location reference and an event date, yes. Say how far you are from the Four States Fair and Rodeo grounds and when you have rooms, then update your hours before the fair. Do not suggest that the fair endorses you, and keep the page simple for visitors arriving by phone.
For restaurants and parking near the Perot Theatre, yes, because people check hours before a show. A Google Business Profile post that lists extended hours on performance nights helps a listing stay visible, and a short page about where to park saves a call.
Rarely a first step. Spanish is spoken at home by 5.9% of residents, far under the typical 17.9%, so plain English pages with clear hours and pricing guidance usually pay off sooner. A business whose staff already speak Spanish can still translate one service page as a small test.
Neighboring cities
Straight-line distances run from one city center to the next:
Looking at all of Bowie County? Read the Bowie County SEO page instead.
Start a conversation
Send the services you sell and the side of State Line Avenue you serve. We will answer with a plain outline of how local SEO for Texarkana companies like yours could work, and nothing is due up front. Call 610-825-4363 or email hello@getphound.com.