Data · Ranking

Texas Cities Ranked by Search Competition

Rank 1 is the most contested city in the set. A high rank does not mean a bad market: it means more rivals per searcher, so a plan has more to overcome. Each name opens that city's guide, and the methodology explains the score.

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The list

203 Texas Cities From Most to Least Contested

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Rank	City	County	Score	Residents	Median income
1	University Park	Dallas	89.4	25,179	$250,001
2	Highland Park	Dallas	87.8	8,840	$249,923
3	Murphy	Collin	86.3	20,880	$152,847
4	Allen	Collin	85.8	105,444	$121,259
5	Pflugerville	Travis	83.8	64,528	$111,151
6	Plano	Collin	83	284,948	$105,679
7	Frisco	Collin	82.6	202,075	$144,567
8	Coppell	Dallas	81.9	42,513	$143,817
9	Austin	Travis	81.5	958,202	$86,556
10	Richardson	Dallas	81.2	118,063	$94,362
11	Sachse	Dallas	80.3	27,829	$127,888
12	Rowlett	Dallas	79.9	63,291	$110,954
13	McKinney	Collin	79.8	196,160	$113,286
14	Lakeway	Travis	78.8	18,835	$154,118
15	West University Place	Harris	78.5	14,963	$250,001
16	Bellaire	Harris	77.7	17,163	$215,636
17	Wylie	Collin	76.7	57,063	$109,465
18	Addison	Dallas	76.1	17,026	$78,153
19	Farmers Branch	Dallas	75.6	35,985	$88,282
20	Irving	Dallas	75.2	254,962	$76,686
21	Garland	Dallas	75.2	244,026	$71,044
22	Manor	Travis	74.2	15,341	$96,657
23	Fate	Rockwall	73.4	19,010	$121,935
24	Boerne	Kendall	73	18,475	$82,982
25	Rockwall	Rockwall	72.4	47,859	$114,799
26	Atascocita	Harris	72.3	89,121	$115,687
27	Duncanville	Dallas	72.1	40,288	$66,601
28	New Braunfels	Comal	71.5	92,993	$85,827
29	Dallas	Dallas	71.4	1,300,642	$63,985
30	Cedar Park	Williamson	71	76,344	$118,903
31	Mesquite	Dallas	70.9	149,439	$69,649
32	Prosper	Collin	70.4	31,507	$178,224
33	Glenn Heights	Dallas	70.3	16,445	$87,686
34	DeSoto	Dallas	70.2	55,882	$81,736
35	Grand Prairie	Dallas	69.9	197,279	$76,626
36	Amarillo	Potter	69.5	200,360	$60,628
37	Princeton	Collin	69.5	18,441	$93,586
38	Melissa	Collin	69.4	15,244	$138,465
39	Bee Cave	Travis	69.4	8,771	$104,949
40	Watauga	Tarrant	69.3	23,509	$88,775
41	Alamo Heights	Bexar	68.7	7,417	$149,332
42	Keller	Tarrant	68.3	45,320	$162,094
43	North Richland Hills	Tarrant	67.6	70,114	$88,656
44	Round Rock	Williamson	67.4	120,465	$91,888
45	Saginaw	Tarrant	67.2	24,106	$99,752
46	Bedford	Tarrant	66.7	49,455	$80,924
47	Midland	Midland	66.1	132,490	$90,448
48	Deer Park	Harris	66.1	34,046	$89,219
49	Colleyville	Tarrant	66	25,876	$196,298
50	Balch Springs	Dallas	65.8	27,322	$58,680
51	The Woodlands	Montgomery	64.5	118,402	$142,384
52	Royse City	Rockwall	64.5	15,051	$114,917
53	Seabrook	Harris	64.3	13,558	$96,223
54	Arlington	Tarrant	64.2	393,469	$71,736
55	Euless	Tarrant	64.2	60,360	$77,403
56	Longview	Gregg	63.8	82,176	$61,003
57	Fairview	Collin	63.8	10,354	$103,219
58	Celina	Collin	63.7	21,501	$142,643
59	Trophy Club	Denton	63.6	13,251	$183,125
60	Hurst	Tarrant	63.5	40,053	$71,275
61	Hutto	Williamson	63.2	29,498	$105,743
62	Tyler	Smith	62.3	106,440	$63,056
63	Mansfield	Tarrant	62	73,680	$112,465
64	Leander	Williamson	62	62,491	$129,684
65	Spring	Harris	61.6	63,930	$83,754
66	Cedar Hill	Dallas	61.2	48,733	$84,132
67	Anna	Collin	61.2	18,585	$93,785
68	Lubbock	Lubbock	60.8	258,190	$58,734
69	Cinco Ranch	Fort Bend	60.8	18,856	$152,074
70	Southlake	Tarrant	60.5	30,779	$250,001
71	Crowley	Tarrant	60.5	18,392	$88,333
72	Highland Village	Denton	60.4	15,883	$162,879
73	San Angelo	Tom Green	60.2	99,422	$65,040
74	Pasadena	Harris	59.5	150,620	$64,698
75	Kerrville	Kerr	59.5	24,333	$58,797
76	Canyon Lake	Comal	59.4	32,035	$90,758
77	Fredericksburg	Gillespie	59.3	11,020	$56,858
78	Corpus Christi	Nueces	58.8	317,804	$64,449
79	Fort Worth	Tarrant	58	924,663	$72,726
80	The Colony	Denton	58	44,323	$106,518
81	Houston	Harris	57.9	2,296,253	$60,440
82	Katy	Harris	57.8	22,826	$114,917
83	Carrollton	Denton	57.7	132,284	$95,380
84	Corinth	Denton	57.7	22,502	$116,083
85	Channelview	Harris	57.5	43,204	$64,011
86	Grapevine	Tarrant	57.3	50,763	$107,165
87	Benbrook	Tarrant	57.3	24,366	$80,971
88	Haltom City	Tarrant	56.1	45,771	$57,649
89	Live Oak	Bexar	55.2	15,726	$74,326
90	Lancaster	Dallas	55.1	40,958	$65,323
91	Kilgore	Gregg	54.9	13,400	$58,439
92	Little Elm	Denton	54.8	48,241	$110,218
93	Universal City	Bexar	54.8	19,798	$71,287
94	La Porte	Harris	54.7	35,782	$79,193
95	Converse	Bexar	54	28,052	$77,237
96	White Settlement	Tarrant	53.9	18,106	$52,999
97	Flower Mound	Denton	53.8	76,630	$154,471
98	Selma	Bexar	53.8	11,067	$95,692
99	Marble Falls	Burnet	53.4	7,068	$53,789
100	Abilene	Taylor	53.3	126,356	$59,254
101	Sugar Land	Fort Bend	53.2	110,077	$132,247
102	Lewisville	Denton	52.6	125,028	$82,006
103	Granbury	Hood	51.6	11,218	$65,015
104	Victoria	Victoria	51.3	65,481	$64,832
105	Azle	Tarrant	51.3	13,409	$83,081
106	Liberty Hill	Williamson	51.1	5,265	$93,198
107	Baytown	Harris	50.8	84,449	$61,158
108	Georgetown	Williamson	50.8	71,788	$87,465
109	Helotes	Bexar	50	9,140	$124,367
110	Leon Valley	Bexar	49.3	11,485	$58,784
111	Canyon	Randall	48.6	15,089	$67,631
112	Mission Bend	Fort Bend	48.5	37,853	$66,422
113	Shenandoah	Montgomery	48.1	3,481	$0
114	Fulshear	Fort Bend	47.9	21,552	$170,602
115	Missouri City	Fort Bend	47.7	74,517	$97,211
116	Stephenville	Erath	47.7	21,020	$48,088
117	San Antonio	Bexar	47.3	1,445,662	$59,593
118	Webster	Harris	47.3	12,297	$58,555
119	Buda	Hays	46.9	14,997	$105,378
120	League City	Galveston	46.7	113,469	$117,316
121	Friendswood	Galveston	45.8	40,888	$121,301
122	Roanoke	Denton	45.3	9,565	$113,171
123	Humble	Harris	45.1	16,563	$58,581
124	Pearland	Brazoria	45	124,478	$111,123
125	Stafford	Fort Bend	44.3	17,240	$87,245
126	Texarkana	Bowie	43.5	36,156	$48,054
127	Tomball	Harris	42.9	12,630	$70,829
128	Kyle	Hays	41.9	48,484	$85,199
129	Taylor	Williamson	41.8	16,449	$66,626
130	Conroe	Montgomery	41	92,475	$71,630
131	Weatherford	Parker	40.8	32,168	$78,765
132	Beaumont	Jefferson	39.1	114,573	$53,745
133	Dickinson	Galveston	39.1	21,475	$81,739
134	Burleson	Johnson	39	48,970	$87,312
135	Horizon City	El Paso	38.9	22,537	$61,194
136	Dripping Springs	Hays	38.2	5,495	$104,141
137	Denton	Denton	37.8	142,262	$71,921
138	Cibolo	Guadalupe	37.1	32,640	$116,510
139	Wichita Falls	Wichita	36.8	102,482	$55,584
140	Midlothian	Ellis	36.4	35,460	$119,323
141	Waco	McLennan	35.8	140,545	$47,421
142	Odessa	Ector	35.8	113,353	$71,293
143	Red Oak	Ellis	35.5	14,853	$105,309
144	El Paso	El Paso	35.3	677,181	$55,710
145	College Station	Brazos	35.3	120,451	$52,397
146	Richmond	Fort Bend	34.3	11,931	$51,832
147	Lufkin	Angelina	32.7	34,165	$57,938
148	Lake Jackson	Brazoria	32.3	27,954	$89,215
149	Magnolia	Montgomery	31.9	2,620	$59,922
150	Angleton	Brazoria	31.7	19,452	$77,235
151	San Marcos	Hays	31.6	67,143	$47,394
152	Forney	Kaufman	31.3	25,269	$102,107
153	Port Arthur	Jefferson	31.1	55,897	$45,357
154	Harker Heights	Bell	30.5	33,036	$72,258
155	Schertz	Guadalupe	30.3	42,545	$94,173
156	Laredo	Webb	30	255,293	$60,928
157	Waxahachie	Ellis	29.7	41,801	$80,044
158	Bryan	Brazos	29.5	84,820	$55,234
159	Manvel	Brazoria	27.7	11,265	$105,188
160	Brownwood	Brown	27.6	18,820	$45,412
161	Killeen	Bell	27.5	153,708	$57,086
162	Ennis	Ellis	27.3	20,709	$73,176
163	Portland	San Patricio	27.1	20,130	$83,493
164	Sherman	Grayson	26.9	44,052	$58,020
165	Rosenberg	Fort Bend	26.8	38,722	$66,046
166	Kingsville	Kleberg	26.5	25,265	$50,963
167	Pharr	Hidalgo	25.6	79,434	$45,016
168	San Juan	Hidalgo	25.5	35,463	$51,497
169	Socorro	El Paso	25.5	35,429	$47,649
170	Big Spring	Howard	24.8	25,949	$65,418
171	Cleburne	Johnson	23.7	31,849	$60,929
172	Alvin	Brazoria	23.6	27,325	$68,266
173	Eagle Pass	Maverick	23.4	28,166	$52,254
174	Mission	Hidalgo	23.2	85,755	$56,421
175	Copperas Cove	Coryell	23.1	36,436	$64,798
176	McAllen	Hidalgo	22.8	142,722	$56,326
177	Weslaco	Hidalgo	22.4	40,858	$53,517
178	Galveston	Galveston	22	53,265	$57,453
179	Alamo	Hidalgo	22	19,811	$47,398
180	Edinburg	Hidalgo	21.9	100,964	$54,139
181	Plainview	Hale	21.7	20,113	$46,274
182	Texas City	Galveston	21.2	53,084	$61,359
183	Gainesville	Cooke	20.7	17,459	$49,170
184	Alton	Hidalgo	19.9	18,493	$44,317
185	Bastrop	Bastrop	19.8	9,955	$59,087
186	Harlingen	Cameron	19.2	71,497	$50,367
187	Nacogdoches	Nacogdoches	18.2	32,148	$37,612
188	Greenville	Hunt	17.5	28,923	$60,510
189	Del Rio	Val Verde	17.1	34,722	$57,072
190	Palmview	Hidalgo	17.1	15,245	$41,483
191	Temple	Bell	16.9	83,473	$61,003
192	Donna	Hidalgo	16.8	16,742	$34,049
193	Lockhart	Caldwell	15.8	14,463	$68,270
194	Hidalgo	Hidalgo	15.4	14,075	$45,919
195	Seguin	Guadalupe	14.4	30,318	$58,165
196	Brownsville	Cameron	13.9	186,999	$46,735
197	Terrell	Kaufman	13.3	18,001	$61,513
198	Mercedes	Hidalgo	10.6	16,361	$43,243
199	Orange	Orange	9.6	19,221	$58,756
200	Corsicana	Navarro	8.7	25,107	$49,353
201	Dayton	Liberty	7.6	8,839	$59,848
202	Rio Grande City	Starr	7.1	15,256	$44,307
203	Huntsville	Walker	5.3	46,202	$37,419

Score: average of four percentile ranks among these 203 cities: county competition, county business density, median household income and population density. Source: Census ACS 2018-2022 and County Business Patterns 2022.

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